ICCMI 2017 - mkt.teithe 2017 CONFERENCE... · 2017-06-23 · E-mail: [email protected] Dr...

ICCMI 2017 Conference Programme

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International Conference on Contemporary Marketing Issues (ICCMI) 2017

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CONFERENCE CO-CHAIRS

Dr Christos Sarmaniotis Professor Alexander Technological Educational Institute of Thessaloniki Department of Business Administration P.O. Box 141, 57400, Sindos, Greece Tel.: +30 2310013245 Fax.:+30 2310791155 E-mail: [email protected]

Dr Gillian Wright Professor Manchester Metropolitan University Department of Marketing, Operations and Digital Business All Saints Building, All Saints, Manchester, M15 6BH, U.K. Tel.: +44 0161 247 3953 Fax.:+44 0161 247 6432 E-mail: [email protected]

ORGANIZING COMMITTEE

Costas ASSIMAKOPOULOS Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece

Antonia DELISTAVROU Lecturer, Alexander Technological Educational Institute of Thessaloniki, Greece

Theodoros GIOURIS Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece

Athanasios GOUNAS Lecturer, Alexander Technological Educational Institute of Thessaloniki, Greece

Eugenia PAPAIOANNOU Instructor, Alexander Technological Educational Institute of Thessaloniki, Greece

Christos SARMANIOTIS Professor, Alexander Technological Educational Institute of Thessaloniki, Greece

Theodosios TSIAKIS Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece

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ADVISORY SCIENTIFIC BOARD

Costas ASSIMAKOPOULOS Alexander Technological Educational Institute of Thessaloniki, Greece

Emmanuella PLAKOYIANNAKI Leeds University, UK Marios SOTERIADES University of South Africa, South Africa Neil TOWERS University of Gloucestershire, UK

SCIENTIFIC COMMITTEE

Maria Dolorez ALVAREZ Bogazici University, Turkey

Helena Maria Baptista ALVES University of Beira Interior, Portugal

Andreas ANDRONIKIDIS University of Macedonia, Greece

Hera ANTONOPOULOU Technological Educational Institute of Western Greece, Greece

Pinelopi ATHANASOPOULOU University of the Peloponnese, Greece

Spyros AVDIMIOTIS Alexander Technological Educational Institute of Thessaloniki, Greece

George AVLONITIS Athens University of Economics and Business, Greece

Bill BAI University of Nevada, USA

Dimitrios BELIAS University of Thessaly, Greece

Fotini BELLOU University of Macedonia, Greece

Christina BOUTSOUKI Aristotle University of Thessaloniki, Greece

Alexander BREM University of Southern Denmark, Denmark

Dimitrios BUHALIS Bournemouth University, UK

Paul CHAO Eastern Michigan University, USA

Giacomo Del CHIAPPA University of Sassari, Italy

Evangelos CHRISTOU Alexander Technological Educational Institute of Thessaloniki, Greece

Dubravka SINCIC CORIC University of Zagreb, Croatia

Sergios DIMITRIADIS Athens University of Economics and Business, Greece

Manuela EPURE Spiru Haret University, Romania

Leticia ESTEVEZ National University of Avellaneda, Argentina

Nathalie FABRY Universite Paris-Est Marne-la-Vallee (UPEMLV), France

Anestis FOTIADIS Zayed University, United Arab Emirates

Apostolos GIOVANIS Technological Educational Institute of Athens, Greece

Roman GLOWACKI University of Warsaw, Poland

Kristina HEINONEN Hanken School of Economics, Finland

Nikos KAKKOS Technological Educational Institute of Thessaly, Greece

Valentini KALARGYROU University of New Hampshire, USA

Nikos KALOGERAS Wageningen University, Netherlands

Irene KAMENIDOU Eastern Macedonia and Thrace Institute of Technology, Greece

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Hristo KATRANDJIEV University of National and World Economy, Bulgaria

Lea PREVEL-KATSANIS Concordia University, Canada

Androniki KAVOURA Technological Educational Institute of Athens, Greece

Oliver KAYAS Manchester Metropolitan University, UK

Elena KOSTADINOVA University of National and World Economy, Bulgaria

Maximiliano E. KORSTANJE University of Palermo Argentina, Argentina

Iordanis KOTZAIVAZOGLOU Technological Educational Institute of Central Macedonia, Greece

Georgios LAPPAS Technological Educational Institute of Western Macedonia, Greece

Carol Y. LU Chung Yuan Christian University, Taiwan

Spyros MAMALIS Eastern Macedonia and Thrace Institute of Technology, Greece

Elisavet Argyro MANOLI Loughborough University, UK

Paraskevi MENTZELOU Alexander Technological Educational Institute of Thessaloniki, Greece

Giannis MITROPOULOS Technological Educational Institute of Western Greece, Greece

Galina MLADENOVA University of National and World Economy, Bulgaria

Christos NIKOLAIDIS University of Macedonia, Greece

Ourania NOTTA Alexander Technological Educational Institute of Thessaloniki, Greece

Durdana OZRETIC-DOSEN University of Zagreb, Croatia

Angelos PANTOUVAKIS University of Piraeus, Greece

Ioannis PAPADOPOULOS Technological Educational Institute of Thessaly, Greece

Eugenia PAPAIOANNOU Alexander Technological Educational Institute of Thessaloniki, Greece

Andrea PAYARO University of Padua, Italy

Susie PRYOR Creighton University, USA

Chatura RANAWEERA Wilfrid Laurier University, Canada

Ilias SANTOURIDIS Technological Educational Institute of Thessaly, Greece

Christos SARMANIOTIS Alexander Technological Educational Institute of Thessaloniki, Greece

Marina SHERESHEVA Lomonosov Moscow State University, Russia

Marianna SIGALA University of South Australia, Australia

George SIOMKOS Athens University of Economics and Business, Greece

Constantinos J. STEFANOU Alexander Technological Educational Institute of Thessaloniki, Greece

Emmanouil STIAKAKIS University of Macedonia, Greece

Peter STOKES University of Chester, UK

Dindayal SWAIN International Management Institute, India

Kostas THEODORIDIS Manchester Metropolitan University, UK

Irene TILIKIDOU Alexander Technological Educational Institute of Thessaloniki, Greece

Harry TIMMERMANS University of Technology Eindhoven, Netherlands

Ana TKALAC VERCIC University of Zagreb, Croatia

Petros TOMARAS Technological Educational Institute of Athens, Greece

Luiz TRIGO University of Sao Paulo, Brazil

Panagiotis TRIVELLAS Technological Educational Institute of Central Greece, Greece

Rodoula TSIOTSOU University of Macedonia, Greece

Alfonso VARGAS SANCHEZ Huelva University, Spain

Christos VASILIADIS University of Macedonia, Greece

Eric VIARDOT EADA University, Spain

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Maro VLACHOPOULOU University of Macedonia, Greece

Aspasia VLAHVEI Technological Educational Institute of Western Macedonia, Greece

Adam VRECHOPOULOS Athens University of Economics and Business, Greece

Demetris VRONTIS University of Nicosia, Cyprus

Eugenia WICKENS Northern University of Malaysia, Malaysia

Gillian WRIGHT Manchester Metropolitan University, UK

Sergey YABLONSKY St. Petersburg State University, Russia

Prodromos YANNAS Technological Educational Institute of Piraeus, Greece

Anna ZARKADA Athens University of Economics and Business, Greece

Yorgos ZOTOS Cyprus University of Technology, Cyprus

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PROGRAMME OVERVIEW

TUESDAY, June 20th

19:00-21:00 Registration Desk OPEN

WEDNESDAY, June 21th 8:00-9:30 Registration and Welcome Coffee

9:30-10:00 Opening Ceremony

10:00-10:45 Keynote Speaker

11:00-12:30 Parallel Sessions

12:30-12:45 Coffee Break

12:45-13:30 Invited Speaker

13:30-14:30 Lunch




21:00 Cruise in Thermaikos Gulf

THURSDAY, June 22nd 9:00-9:30 Coffee




13:00-14:00 Lunch




21:30 Gala Dinner

FRIDAY, June 23rd 9:30-10:00 Coffee



12:00-13:30 Special Session: Doctoral Workshop

12:00-13:30 Special Session: Special Interest Group

13:30-14:30 Lunch


16:00-16:30 Closing Ceremony and Best Paper Award

SATURDAY, June 24th

8:30 Departure to Chalkidiki

18:00-19:30 Special Session in Chalkidiki

SUNDAY, June 25th

Return to Thessaloniki

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CONFERENCE PROGRAMME

TUESDAY, 20 JUNE 2017 1900 - 2100 Registration Desk Open (Grand Hotel Palace 5*)

WEDNESDAY, 21 JUNE 2017

800 – 930 Registration – Welcome coffee

930– 1000 Opening ceremony 1000– 1045 Keynote Speaker

TC Melewar, Professor of Marketing and Strategy and Head of the Department of Marketing, Branding and Tourism at Middlesex University

1100– 1230

Session 1.1A (Room A): Consumer Behaviour Chair: Wright G., Manchester Metropolitan University, UK

Consumer behavior towards delicatessen products and branding influence Baziana S., Aristotle University of Thessaloniki, Greece Batzios A., Aristotle University of Thessaloniki, Greece Tremma O., Aristotle University of Thessaloniki, Greece – Harper Adams University, UK Tigas P., Aristotle University of Thessaloniki, Greece

Identification and Profiling of Consumers in Electronic Retailing in the Global Market Koncar J., University of Novi Sad, Republic of Serbia Leković S., University of Novi Sad, Republic of Serbia Petrović-Katai Z., University of Novi Sad, Republic of Serbia

Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece Ding Q. S., University of Huddersfield, UK Niros M. I., University of Piraeus, Greece Pollalis Y. A., University of Piraeus, Greece Zhou Y., Sun Yat-Sen University, China Niros A. I., Athens University of Economics and Business, Greece Exploring Drivers to Engage in Fashion Luxury Consumption Correia Loureiro S. M., Instituto Universitário de Lisboa, Portugal Maximiano M., Instituto Universitário de Lisboa, Portugal Panchapakesan P., Instituto Universitário de Lisboa, Portugal

1100– 1230 Session 1.1B (Room B): E-Commerce and E-Marketing

Chair: Plakoyiannaki E., University of Leeds, UK

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Application of modern administration and marketing functions in the dominant Greek companies in food and drink branch Tsekouropoulos G., Aristotle University of Thessaloniki, Greece Theocharis D., Independent Researcher, Greece The relationship between online customer reviews and confusion proneness Anninou I., University of Surrey, UK Liu X., University of Surrey, UK Stavraki G., University of Surrey, UK Plakoyiannaki E., University of Leeds, UK Generation Y’s Perceptions of Visual Elements and their Effect on Mobile Application Download Intentions Aydin G., Istanbul Medipol University, Turkey

Factors Influencing the Adoption of M-Banking in Greece Giovanis A., Athens University of Applied Sciences, Greece Athanasopoulou P., University of Peloponese, Greece

1100– 1230 Session 1.1C (Room C): Social, Environmental and Societal Marketing

Chair: Tilikidou I., Alexander Technological Educational Institute of Thessaloniki, Greece

The socioeconomic evaluation of aesthetic pollution in the city of Thessaloniki in Greece Kopsidas O., University of Piraeus, Greece Astara O., Technological Educational Institute of Ionian Islands, Greece Siontorou C., University of Piraeus, Greece Successful nonprofit organizations content marketing approach – the case of Eyeglass and Sunglasses Recycling Mentzelou P., Alexander Technological Educational Institute of Thessaloniki, Greece Leopardi N., University of Macedonia, Greece Belidis A., Alexander Technological Educational Institute of Thessaloniki, Greece Athanasiadis K., University of Thessaly, Greece Boycotters due to Ethical Causes: An Attempt to Profile Them Delistavrou A., Alexander Technological Educational Institute of Thessaloniki, Greece Buying behaviour insights regarding animal welfare and environmental factors in North Western Germany Chiru C., Royal Agricultural University, UK Thölke H., Royal Agricultural University, UK

1230– 1245 Coffee Break

1245– 1330 Invited Speaker

Neil Towers, Professor in Retail Management / Marketing at the University of Gloucestershire

1330– 1430 Lunch 1430–1600 Session 1.2A (Room A): Tourism Marketing and Management

Chair: Kalargyrou V., University of New Hampshire, USA

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Should tourism sector be responsive to New Age lifestyles? Stankov U., University of Novi Sad, Republic of Serbia Cikic J., University of Novi Sad, Republic of Serbia Armenski T., University of Novi Sad, Republic of Serbia

Social marketing in Health tourism: a theoretical approach Tavlikou E., Alexander Technological Educational Institute of Thessaloniki, Greece Study on the impact of socio-economic crisis on Wellness Tourism in Greece Tavlikou E., Alexander Technological Educational Institute of Thessaloniki, Greece

Implementation of Smart Specialization Strategy in Tourism (360o Tourism Development Model). The case of Aristotle Quintessence Avdimiotis S., Alexander Technological Educational Institute of Thessaloniki, Greece Baltatzi K., Alexander Technological Educational Institute of Thessaloniki, Greece Tzortzona C., Alexander Technological Educational Institute of Thessaloniki, Greece Trellopoulos I., Alexander Technological Educational Institute of Thessaloniki, Greece Andreopoulou A., Alexander Technological Educational Institute of Thessaloniki, Greece Palisidis G., Charokopeion University, Greece

1430–1600 Session 1.2B (Room B): Marketing Strategy

Chair: Theodoridis C., Manchester Metropolitan University, UK The Internationalisation of Greek Start-Ups in the Modern Business Environment:

Strategies, Motives and Obstacles Hajidimitriou Y., University of Macedonia, Greece Kyanides Y., University of Macedonia, Greece Tsirogiannidis A., Mediterranean College, Greece

Customer perceptions on wedding companies marketing strategies: An fsQCA Analysis Fotiadis A., Zayed University, Abu Dhabi, UAE Tzung-Cheng TC H., National Chung Hsing University, Taiwan Vassiliadis C., University of Macedonia, Greece

Marketing higher education in developing countries: the case of Ghana Odonkor E., American University of Paris, France

Patronage patterns of the pharmacy consumers: A segmentation study in Greece Theodoridis C., Manchester Metropolitan University, UK Boutsouki C., Aristotle University of Thessaloniki, Greece

1430–1600 Session 1.2C (Room C): Destination Branding

Chair: Pirnar I., Yasar University, Turkey The contribution of social media to small scale events: Boosting the city branding &

tourism demand through Thessaloniki Food Festival Belenioti Z. C., Aristotle University of Thessaloniki, Greece Gkarane S., University of Macedonia, Greece Vassiliadis C., University of Macedonia, Greece

City brand positioning and perception: A multiple stakeholders’ perspective Andrews P., University of Hull, UK Yeung F., University of Hull, UK Shaalan A., University of Hull, UK

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Cultural tourism as a clustering base for destination marketing: Case of Izmir Pırnar I., Yasar University, Turkey Mutlu E. E., Yasar University, Turkey Igneci M., Yasar University, Turkey

Russian tourists’ satisfaction from Greece as a vacation destination: A preliminary analysis Kamenidou I., Eastern Macedonia and Thrace Institute of Technology, Greece Mamalis S., Eastern Macedonia and Thrace Institute of Technology, Greece Kalaitzidou E., Eastern Macedonia and Thrace Institute of Technology, Greece

1600– 1630 Coffee Break 1630–1800 Session 1.3A (Room A): Marketing and Social Media

Chair: Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece

How profit and nonprofit organizations in Greece are using their Facebook page as a means of public relations: A comparative study Kotzaivazoglou I., Technological Educational Institute of Central Macedonia, Greece Effect of Social Media Marketing on Football Fans’ Purchasing Behaviors Igneci M., Yasar University, Turkey Pırnar I., Yasar University, Turkey Effects of Personality Traits on Facebook Use Hatzithomas L., University of Macedonia, Greece Misirlis N., University of Macedonia, Greece Boutsouki C., Aristotle University of Thessaloniki, Greece Vlachopoulou M., University of Macedonia, Greece European nonprofit SME’s use of social media: Driving innovation and entrepreneurship in the third sector Wilde S.J., Southern Cross University, Australia Herold D.M., Griffith University, Australia Herold N., Southern Cross University, Australia

1630–1800 Session 1.3B (Room B): Services Marketing

Chair: Wright G., Manchester Metropolitan University Reaching Financial Service Customers in 21st Century: A Conceptual Overview

Okur M. R., Yasar University, Turkey Tütüncüoğlu M., Yasar University, Turkey Service quality in higher education; analysis and comparison between public and non-public institutions Tabaku E., European University of Tirana, Albania Delegate satisfaction from conference service quality and its impact on future behavioural intentions Chatzigeorgiou C., Alexander Technological Educational Institute of Thessaloniki, Greece Christou E., Alexander Technological Educational Institute of Thessaloniki, Greece Simeli I., University of Macedonia, Greece Happiness as a value of event organizers in Abu Dhabi Slak Valek N., Zayed University, Abu Dhabi, UAE Fotiadis A., Zayed University, Abu Dhabi, UAE Soteriadis, M., University of South Africa, South Africa

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Stakeholders in animal health services Pyatt A., Harper Adams University, UK Wright G., Manchester Metropolitan University, UK Walley K., Harper Adams University, UK Bleach E., Harper Adams University, UK

2100 Cruise in Thermaikos Gulf

THURSDAY, 22 JUNE 2017 900– 930 Coffee 930– 1100 Session 2.1A (Room A): Consumer Behaviour

Chair: Sarmaniotis C., Alexander Technological Educational Institute of Thessaloniki, Greece

Factors affecting consumers’ usage of electronic payments in Greece Antoniadis I., Western Macedonia University of Applied Sciences, Greece Taousani K., Western Macedonia University of Applied Sciences, Greece Katarachia A., Western Macedonia University of Applied Sciences, Greece The Impact of Storytelling on Consumer Responses: An Experimental Study Demetriou P., Cyprus University of Technology, Cyprus Dekoulou P., University of Nicosia, Cyprus Hatzithomas L., University of Macedonia, Greece ‘From Ear to Eye’: Discerning the Multiplicity in Consumers’ Selves through Collage Visual Data Stavraki G., University of Surrey, UK Plakoyiannaki E., University of Leeds, UK Anninou I., University of Surrey, UK Event marketing: adopting experiential marketing to enhance consumers’ interaction Kriva M., Technological Educational Institute of Western Macedonia, Greece Malama E. I., Technological Educational Institute of Western Macedonia, Greece

930– 1100 Session 2.1B (Room B): E-Commerce and E-Marketing

Chair: Andreopoulou Z., Aristotle University of Thessaloniki, Greece Cloud Computing Services in E-Business: Case Study in Greek Companies during

Economic Recession Antonopoulou H., Technological Educational Institute of Western Greece, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece Giotopoulos K., Technological Educational Institute of Western Greece, Greece Theologos K., Technological Educational Institute of Western Greece, Greece Togias P., Technological Educational Institute of Western Greece, Greece Influence on consumer engagement in electronic word of mouth Petrovska I., University American College Skopje, former Yugoslav Republic of Macedonia Tomovska Misoska A., University American College Skopje, former Yugoslav Republic of Macedonia Zdravevski P., University American College Skopje, former Yugoslav Republic of Macedonia Bojadjiev M., University American College Skopje, former Yugoslav Republic of Macedonia

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Identification of potentially undelivered packages with an artificial neural network method Kanellis N., Technological Educational Institute of Western Greece, Greece Papadopoulos D., Technological Educational Institute of Western Greece, Greece

E-commerce challenges in herbs in Greek Internet Social Networks Andreopoulou Z., Aristotle University of Thessaloniki, Greece Kalfagianni A., Aristotle University of Thessaloniki, Greece

930– 1100 Session 2.1C (Room C): Branding

Chair: Jensen S., Hochschule für Technik und Wirtschaft des Saarlandes, Germany

Effective branding strategies using the CET-CC matrix in foreign markets: The Role of Consumer Ethnocentrism and Confidence on Purchase Intention Niros M. I., University of Piraeus, Greece Pollalis Y. A., University of Piraeus, Greece Niros A. I., Athens University of Economics and Business, Greece

Building Customer Loyalty through Satisfying Brand Experiences: The Case of Apple Inc. Dekoulou P., University of Nicosia, Cyprus Efstathiou M., Cyprus University of Technology, Cyprus Trivellas P., Technological Educational Institute of Central Greece, Greece Kakkos N., Technological Educational Institute of Thessaly, Greece

The glory of the past – do nostalgic brands appeal to Generation Y? Jensen S., Hochschule für Technik und Wirtschaft des Saarlandes, Germany Ohlwein M., International School of Management, Germany Fischer D., Hochschule für Technik und Wirtschaft des Saarlandes, Germany The effect of brand personality on brand attitudes: the role of symbolic and utilitarian product categories Oklevik O., Western Norway University for Applied Science, Norway

1100– 1130 Coffee Break 1130– 1300 Session 2.2A (Room A): Tourism Marketing and Management

Chair: Christou E., Alexander Technological Educational Institute of Thessaloniki, Greece

Arrivals of tourists in Cyprus: mind the web search intensity Dergiades T., University of Macedonia, Greece Mavragani E., International Hellenic University, Greece Pan B., Pennsylvania State University, USA The hybrid era in online tourism distribution channels: Disintermediation and Re-intermediation Sotiriadis M., University of South Africa, South Africa Fotiadis A. K., Zayed University, Abu Dhabi, UAE

Evaluation of Online Booking Systems Reviews: Greek Tourists’ perspective in Booking Behavior Evaluation Explored via Data Mining Techniques during Economic Recession Giannoukou I., Technological Educational Institute of Western Greece, Greece

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Panas G., Technological Educational Institute of Western Greece, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece Antonopoulou H., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Togias P., Technological Educational Institute of Western Greece, Greece Delving into the impact of refugee flows on tourist behavior Christou E., Alexander Technological Educational Institute of Thessaloniki, Greece Nella A., University of the Aegean, Greece Tsiakali K., Alexander Technological Educational Institute of Thessaloniki, Greece

Operational Strategy in Hospitality Sector: sustainability reporting as a road to transparency and accountability Giannoukou I., Technological Educational Institute of Western Greece, Greece Papadopoulos D., Technological Educational Institute of Western Greece, Greece

1130– 1300 Session 2.2B (Room B): Social, Environmental and Societal Marketing

Chair: Katrandjiev H., University of National and World Economy, Bulgaria An Ethical Approach to Marketing and Valorisation

Rahanu H., Middlesex University, UK Siakas K., Alexander Technological Educational Institute of Thessaloniki, Greece Georgiadou E., Middlesex University, UK Ross M., Southampton Solent University, UK

Bouboulas A., Thessaloniki Chamber of Commerce and Industry, Greece

Sustainability Marketing: The 7ps Perspectives Abdul-Hamid I. K., University of Ghana, Ghana

Hinson R. E., University of Ghana, Ghana Mahmoud M. A., University of Ghana, Ghana Tweneboah-Koduah E. Y., University of Ghana, Ghana

Ethical Purchasing in Greece: Forms and Antecedents Delistavrou A., Alexander Technological Educational Institute of Thessaloniki, Greece Katrandjiev H., University of National and World Economy, Bulgaria Tilikidou I., Alexander Technological Educational Institute of Thessaloniki, Greece Social entrepreneurship in a mountainous area: Social enterprise marketing in the Municipality of Pyli in Greece Papadopoulos I., Technological Educational Institute of Thessaly, Greece Trigkas M., Aristotle University of Thessaloniki, Greece Karagouni G., Technological Educational Institute of Thessaly, Greece

1130– 1300 Session 2.2C (Room C): Marketing Strategy

Chair: Mitropoulos I., Technological Educational Institute of Western Greece, Greece

Political Marketing and Media in Hellenic (Greek) Political Parties : Different Voices – Different Strategies Gounas A., Alexander Technological Educational Institute of Thessaloniki, Greece Neuromarketing: main approaches and future tendencies Sarigiannidou C., Alexander Technological Educational Institute of Thessaloniki, Greece Vlachakis S., University of Vaasa, Finland

Sector specific dimensions of luxury: evidence from the UK food and drink sector Walley K., Harper Adams University, UK

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Jackson K., Independent Researcher, UK Artistic Intervention Forms the Alternative Creative and Marketing Strategies: A Case from the Fashion Industry in Taiwan Shih W., Hsuan Chuang University, Taiwan Agrafiotis K., Fashion Consultant, Greece

1300– 1400 Lunch 1400– 1530 Session 2.3A (Room A): Customer Relationship Management

Chair: Sarmaniotis C., Alexander Technological Educational Institute of Thessaloniki, Greece

Cloud Computing and Citizens Relationship Management in E-Government Nanos I., University of Macedonia, Greece Androutsou E., Municipality of Thessaloniki, Greece Papaioannou E., Alexander Technological Educational Institute of Thessaloniki, Greece Manthou V., University of Macedonia, Greece

Relationship management: the characteristics of an effective account manager Wright G., Manchester Metropolitan University, UK Kayas O., Manchester Metropolitan University, UK Van Bon H., Van Bon Professional Services, The Netherlands Pyatt A., Harper Adams University, UK

Customer Centric Orientation of Companies Management and Its Effectiveness on International B2B Strategy Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece Papaioannou E., Alexander Technological Educational Institute of Thessaloniki, Greece Sarmaniotis C., Alexander Technological Educational Institute of Thessaloniki, Greece

Social CRM applications in the aviation industry: the case of a Greek airline carrier Kilipiris E., Alexander Technological Educational Institute of Thessaloniki, Greece Lamperis G., Alexander Technological Educational Institute of Thessaloniki, Greece Kargidis P., Alexander Technological Educational Institute of Thessaloniki, Greece Papaioannou E., Alexander Technological Educational Institute of Thessaloniki, Greece

1400– 1530 Session 2.3B (Room B): Branding - Marketing Communications

Chair: Lappas G., Technological Education Institute of Western Macedonia, Greece

The role of internal branding in NPOs: The case of an international student organization Falkoni L. M., Athens University of Economics and Business, Greece Tsogas M., University of Piraeus, Greece Kyriakou M., University of Piraeus, Greece The Role of Brand Personality in e-Marketing: A Computational Approach Antonopoulou H., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece Michailidou J., Technological Educational Institute of Ionian Islands, Greece

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Togias P., Technological Educational Institute of Western Greece, Greece Communication Strategies in Greek Political Twitter-sphere: A Balancing Effect Triantafillidou A., Technological Education Institute of Western Macedonia, Greece Lappas G., Technological Education Institute of Western Macedonia, Greece Yannas P., Piraeus University of Applied Sciences, Greece Kleftodimos A., Technological Education Institute of Western Macedonia, Greece Karagianni E., Technological Education Institute of Western Macedonia, Greece

Wine, health and well-being sustainability: a responsible web communication strategy Misso R., University of Naples “Parthenope”, Italy Cesaretti G.P., Simone Cesaretti Foundation, Italy Andreopoulou Z., Aristotle University of Thessaloniki, Greece Marotta A., Simone Cesaretti Foundation, Italy

1400– 1530 Session 2.3C (Room C): Sports Marketing – Family Businesses

Chair: Plakoyiannaki E., University of Leeds, UK Thou shalt not consume the rivals: Rivalry effects on behavioural intentions of sports

celebrity brand offerings Zarkada A., Athens University of Economics & Business, Greece Tzoumaka E., The American College of Greece, Greece

Heterogeneity on Family Businesses’ Decision Modes on Foreign Partner Choices Kampouri K., Aristotle University of Thessaloniki, Greece Plakoyiannaki E., University of Leeds, UK

But that’s just marketing… or is it? A multinational inquiry into Chief Marketing Officer’s effect on the firm’s ROA Miletkov M., University of New Hampshire, USA Nikolov A., Washington State University, USA Peev P., Towson University, USA

Applying Social Customer Relationship Management to Three Small Family Businesses Siakas K., Alexander Technological Educational Institute of Thessaloniki, Greece Siakas E., Aristotle University of Thessaloniki, IT Center, Greece Mentzelou P., Alexander Technological Educational Institute of Thessaloniki, Greece

1530– 1600 Coffee Break 1600– 1730 Session 2.4A (Room A): Consumer Behaviour

Chair: Hall A., Manchester Metropolitan University, UK Connected students and decisions to select their university

Hall A., Manchester Metropolitan University, UK Conway T., Manchester Metropolitan University, UK Betts P., Manchester Metropolitan University, UK Parker C., Manchester Metropolitan University, UK The Indirect Effect of Brand Involvement on Brand Loyalty: The Mediating Role of Consumer Engagement and Satisfaction Kitsos M., Aristotle University of Thessaloniki, Greece Hatzithomas L., University of Macedonia, Greece

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Boutsouki C., Aristotle University of Thessaloniki, Greece

Associations of Personality Traits and Emotional Intelligence In Social Network Consumers via Data Mining Techniques Antonopoulou H., Technological Educational Institute of Western Greece, Greece Stamoulis G., Technological Educational Institute of Western Greece, Greece Papavasileiou N. C., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece

Decision Making with Machine Learning Techniques in Consumer Performance: Empathy, Personality, Emotional Intelligence as Mediators Antonopoulou H., Technological Educational Institute of Western Greece, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Stamoulis G., Technological Educational Institute of Western Greece, Greece Papavasileiou N. C., Technological Educational Institute of Western Greece, Greece

1600– 1730 Session 2.4B (Room B): Advertising

Chair: Panchapakesan P., Instituto Universitário de Lisboa, Portugal The Role of Humour in Masking Female-Disparaging Advertising

Grougiou V., University of Macedonia, Greece Balabanis G., City University, UK

A Knowledge-based design tool to improve the effectiveness of advertisement videos Stalidis G., Alexander Technological Educational Institute of Thessaloniki, Greece

Banner Advertising Effectiveness: An Experimental Study Tsiotsou R., University of Macedonia, Greece Hatzithomas L., University of Macedonia, Greece

Exploring the factors affecting the attitudes of college students towards advertisement in social networking sites Antoniadis I., Western Macedonia University of Applied Sciences, Greece Koukoulis I., Western Macedonia University of Applied Sciences, Greece Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece

1600– 1730

Session 2.4C (Room C): Supply Chain Management – Marketing education Chair: Towers N., University of Gloucestershire, UK

How Lean Thinking is leading to smart Supply Chain Management and Operational Excellence Tsipoulanidis A., Berlin School of Economics and Law, Germany

The influence of consumer habits and behaviors in the appreciation of labeling and packaging elements: A study in the food supply chain Konstantoglou A., Democritus University of Thrace, Greece Folinas D., Technological Educational Institute of Central Macedonia, Greece Damalis V., Technological Educational Institute of Central Macedonia, Greece Fotiadis T. A., Democritus University of Thrace, Greece Voulgarakis N., Technological Educational Institute of Central Macedonia, Greece

Evaluating performance of academic departments

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Mitropoulos P., Technological Educational Institute of Western Greece, Greece Mitropoulos I., Technological Educational Institute of Western Greece, Greece

A decade of value perceptions in Higher Education: what have we learnt Omar S., De Montfort University, UK

2130 Gala Dinner: “Café-Restaurant Theatro” Vasileos Georgiou 2A, Thessaloniki, next to White Tower

FRIDAY, 23 JUNE 2017 0930–1000 Coffee 1000–1130 Session 3.1A (Room A): Hospitality Marketing and Management

Chair: Goyal P., Birla Institute of Technology & Science, India An Evaluation of Website Persuasiveness in Five Star Hotels in Greece

Koronios K., University of Peloponnese, Greece Kriemadis A., University of Peloponnese, Greece Gatsis G., University of Peloponnese, Greece Leivaditi E., University of Peloponnese, Greece Manousaridou G., University of Peloponnese, Greece Papadopoulos A., University of Peloponnese, Greece

Impact of CSR on customer satisfaction and trust: A study of Indian Hotel Industry Goyal P., Birla Institute of Technology & Science, India Chanda U., Birla Institute of Technology & Science, India

Τhe use of digital CRM in the operation of Greek Hotels Belias D., Technological Educational Institute of Thessaly, Greece Velissariou E., Technological Educational Institute of Thessaly, Greece Kyriakou D., Aristotle University of Thessaloniki, Greece Vasiliadis L., Technological Educational Institute of Central Greece, Greece Roditis A., Technological Educational Institute of Thessaly, Greece Koustelios A., University of Thessaly, Greece Sdrolias L., Technological Educational Institute of Thessaly, Greece

1000–1130 Session 3.1B (Room B): E-Commerce and E-Marketing

Chair: Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece

Psychological Effect of e-Sports in e-Marketing via Computational Methods Antonopoulou H., Technological Educational Institute of Western Greece, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Skouroliakos L., Technological Educational Institute of Western Greece, Greece

The impact of viral marketing to Albanian consumers Shyle I., Polytechnic University of Tirana, Albania

Adoption of Bring Your Own Device (BYOD) policy in marketing

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Antonopoulou H., Technological Educational Institute of Western Greece, Greece Giotopoulos K., Technological Educational Institute of Western Greece, Greece Papadopoulos D., Technological Educational Institute of Western Greece, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece

Web application platform nGreece Galanis A., Independent Researcher, Greece Demirtzoglou S., Technological Educational Institute of Athens, Greece Dionysopoulou P., Hellenic Open University, Greece

1000–1130 Session 3.1C (Room C): Consumer Behaviour

Chair: Giovanis A., Athens University of Applied Sciences, Greece Using Data Mining Techniques to explore Shopping Addiction and Emotion Based

Decision Making in Consumers Antonopoulou H., Technological Educational Institute of Western Greece, Greece Togias P., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece

The Winery Visitor Experience Theodoridis P., University of Patras, Greece Leri I., University of Patras, Greece

Cypriot audiences’ constructions of celebrity through media Poyiadjis S., Cyprus University of Technology, Cyprus

Information-seeking behaviour of Aestheticians and Cosmetologists: Use of Information Resources Spanoudi V., Alexander Technological Educational Institute of Thessaloniki, Greece Garoufallou E., Alexander Technological Educational Institute of Thessaloniki, Greece Siatri R., Alexander Technological Educational Institute of Thessaloniki, Greece Zafeiriou G., Alexander Technological Educational Institute of Thessaloniki, Greece Antonopoulou S., Alcala University, Spain Theodorika C., Technological Educational Institute of Epirus, Greece

1130–1200 Coffee Break 1200– 1330 Special Session 3.2A (Room A): Doctoral Workshop

Chair: Plakoyiannaki E., Professor of International Business at Leeds

University Business School, UK “Turning an academic thesis/project into a publication: lessons from experience”

1200– 1330 Special Session 3.2B (Room B): Special Interest Group in HR, Diversity and

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Inclusion in Hospitality and Tourism that focuses on issues related to human resources, diversity and inclusion in the workplace

Chair: Kalargyrou V., Associate Professor at University of New Hampshire, USA

1330– 1430 Lunch 1430– 1600 Session 3.3A (Room A): Branding and Destination Image

Chair: Avlonitis G., J., Athens University of Economics and Business, Greece The role of branding in the industrial purchase decision for agricultural tractors in the

UK Walley K., Harper Adams University, UK Charnley J., Charnley & Sons Agricultural Engineers, UK Wright G., Manchester Metropolitan University, UK Person Branding: Setting a strategic approach for a famous Greek artist Lionakis K., Athens University of Economics & Business, Greece Pilidou R., Independent Researcher, Greece

Izmir’s Festival and Event Marketing Applications Pırnar I., Yasar University, Turkey Karakundakoglu Kurtural S., Guzel Izmir Hotel, Turkey Tutuncuoglu M., Yasar University, Turkey

Place branding: the implementation of a successful marketing strategy to the case of Chios Island Salamoura M., University of the Aegean, Greece Konstantas G., University of the Aegean, Greece

1430– 1600 Session 3.3B (Room B): Marketing Strategy

Chair: Maintz J., Cologne Business School, Germany Automated System Frame for the support of Strategic Marketing Plan

Papadopoulos D., Technological Educational Institute of Western Greece, Greece Kanellis N., Technological Educational Institute of Western Greece, Greece Giotopoulos K., Technological Educational Institute of Western Greece, Greece Giannoukou I., Technological Educational Institute of Western Greece, Greece

Scrutinizing the Sustainability Marketing Practices of a Telecommunication Sector Giant Abdul-Hamid I. K., University of Ghana, Ghana

Optimal pricing strategies for two successive generations of consumer durables Goyal P., Birla Institute of Technology & Science, India Chanda U., Birla Institute of Technology & Science, India

Using Web analytics for content marketing performance measurement Maintz J., Cologne Business School, Germany Zaumseil F., Independent Researcher, Switzerland

1430– 1600 Session 3.3C (Room C): Consumer Behaviour – General

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Chair: Kakkos N.,Technological Educational Institute of Thessaly, Greece The differences on consumer behavior between mass tourism and sustainable tourism

in Greece Belias D., Technological Educational Institute of Thessaly, Greece Velissariou E., Technological Educational Institute of Thessaly, Greece

Kyriakou D., Aristotle University of Thessaloniki, Greece

Vasiliadis L., Technological Educational Institute of Central Greece, Greece Roditis A., Technological Educational Institute of Thessaly, Greece

Varsanis K., Technological Educational Institute of Western Macedonia, Greece Koustelios A., University of Thessaly, Greece

Exploring the influence of price promotions on student’s FMCG purchase decision making McConnochie M., De Montfort University, UK Walton R., De Montfort University, UK Campton J., De Montfort University, UK Inglis G., De Montfort University, UK Omar S., De Montfort University, UK

Modelling of Drivers to Electronic Retailing for Indian markets Sengar A., University of Petroleum and Energy Sciences, India Bharti K., Indian Institute of Management Kashipur, India Once You Know Them, You Can Act on Them: Drivers of Co-creation of Value for the BOP Bharti K., Indian Institute of Management Kashipur, India Sengar A., University of Petroleum and Energy Sciences, India

Use of Web 2.0 tools by Aestheticians and Cosmetologists and the use of mobile academic Library services Spanoudi V., Alexander Technological Educational Institute of Thessaloniki, Greece Garoufallou E., Alexander Technological Educational Institute of Thessaloniki, Greece Siatri R., Alexander Technological Educational Institute of Thessaloniki, Greece Zafeiriou G., Alexander Technological Educational Institute of Thessaloniki, Greece Antonopoulou S., Alcala University, Spain Theodorika C., Technological Educational Institute of Epirus, Greece

1600– 1630 Closing Ceremony and Best Paper Award

SATURDAY, 24 JUNE 2017

0830 Departure to Chalkidiki

1800– 1930 Special Session in Chalkidiki Chair: Avlonitis G. J., Athens University of Economics and Business, Greece “Marketing Barometer: What high performing companies do differently in Marketing”

SUNDAY, 25 JUNE 2017

Return to Thessaloniki

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