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ICOrating ON.LIVE Basic Review (https://on.live/) ICO dates (11.02.2018 — 11.03.2018) Web: icorating.com Email: [email protected] Twitter: @IcoRating
ICOrating
ON.LIVE Basic Review (https://on.live/)
ICO dates (11.02.2018 — 11.03.2018)
Web: icorating.com
Email: [email protected]
Twitter: @IcoRating
Project details
Name: ON.LIVE
Ticker symbol: ONL
Project type: Platform, Infrastructure
Extended company description: OnLive is a decentralized marketplace system for
paid consultations, live broadcasts and computing power.
Company: OnLive LTD (UK-based)
OnLive Fund OÜ (Estonia-based)
Website
Whitepaper
ICO details
Public ICO start: 11.02.2018
Public ICO end: 11.03.2018
Token sale duration (weeks): 4
Token type: ERC20
Token emission: 111,000,000
Tokens on sale (Pre-Sale + Public ICO): 73,260,000
Investment goal:
Price: 1 ONL = 0.0016 ETH
Accepted payment: ETH
Bounty: Program is active until March 30, 2018
Token role: Functional
Team
Team (number of people): 12
Advisors and partners (number of people): 2
GitHub
Project information
OnLive is a decentralized marketplace system for paid consultations, live broadcasts
and computing power.
Broadcasts and consultations are intended both for wide audiences and for specific
people.
Anyone with internet access can use the platform: Individuals (e.g. doctors, lawyers,
teachers, consultants), companies (law firms, medical and educational centers,
insurance companies), large enterprises (television stations, advertising networks,
event companies).
The platform will provide the following services:
• Organizing consultations
• Conducting and viewing of online broadcasts
• A chat facility
• The purchase and sale of computing power
• A donation facility
• Advertising
• Smart encoding and streaming services.
A wallet, a calendar creation function and a rating system will also be available.
Onlive platform participants include:
• Broadcasters
• Transcoders
• Consultants
• Listeners
Advisors:
Tim Luft (LinkedIn) - Dealer and virtual reality specialist for European Innovation,
Managing Director of Virtual Reality Simulation Systems, co-founder of
Wootesimulators.
Mark Shaw (LinkedIn) - Managing Director of the Ashover Group.
Partners: N/A
Attracted investment: N/A
Summary
The project is based on a platform that enables viewing broadcasts and obtaining
consultations paid for in ONL tokens. OnLive also provides the opportunity to buy
and sell computing power.
Strengths of the project:
• According to official documentation, the project has initial investment.
• The project team has the core experience necessary for the development of
this project.
• Project Partners, which include the following:
Weaknesses of the project:
• The project states that an MVP exists, but it is not open for testing.
Market and Industry
According to Statista, revenue for the video streaming segment will be $14.042
million for 2018. At the same time, this segment will grow annually by 7.4% up to
2020. Growth of the target audience will be 7.8%.
The main target audience includes residents of France, Germany and Great Britain.
[https://www.statista.com/outlook/206/100/video-streaming--svod-/worldwide#],
[https://bsgroup.eu/vod-dominating-media-entertainment-2017]
According to the project team, the global video streaming market was estimated at
$30.9 billion in 2015 and it is estimated to grow at a CAGR of 16% from 2017 to
2024 to $123.2 billion in 2024. The consulting market was estimated at $23 billion in
2016.
Comments: The above data show that the market is characterized by sustainable
development. We think that the project has an opportunity to occupy a significant
share in the target market.
Competitors
In the course of our research, we have identified the following competitors:
Livepeer – a blockchain-based online broadcast platform.
Stream - a streaming content platform.
Viewly - a platform enabling viewing online broadcasts.
Flixxo - a video streaming platform which also enables sharing of video via the
BitTorrent protocol.
Summary: The main difference between OnLive and its competitors is the
consulting feature and the fact that the project is ready to be deployed.
Engineering features of the platform
The platform is built on blockchain technology with smart contracts. According to the
white paper, the platform can operate in the following guises:
As a broadcaster: For broadcasting of created content to the network.
As a service provider: organizing of sales and creation of offers within the platform.
As a transcoder: Transcoding streams into other formats. The transcoder can also
be a relay node.
Recipients: View streams in the selected quality and format, purchase live services
and content.
Relay node: transmission of streams to recipients with or without code conversion.
Open Network: One may join the OnLive network and perform various roles with
technical and monetary aspects.
Technical description
The project solves tasks set via 3 decentralized marketplaces. According to the white
paper, OnLive includes three completely decentralized marketplaces where users
can buy and sell their services, live broadcasts or processing power directly from
each other with no centralized intermediary.
1. The Transcoding marketplace is where transcoders offer their services. Offers
include such parameters as formats that can be recoded, guaranteed
amounts of available working time and prices for transcoding services.
2. Streaming marketplace - enables transcoders and relay nodes to post and
receive offers for stream transmission.
3. The live broadcasts marketplace enables users to broadcast from one place
to several destinations at the same time to engage a wide audience. These
broadcasts can include presentations, open training, conferences, practical
lessons, seminars, as well as broadcasts of sports games, events or even
television programs.
A diagram of the OnLive project’s functions is given below:
The platform functions as follows:
1. A user creates his own channel for organizing online broadcasts and
conducting consultations.
2. A smart contract for payment will be secured with those who view content.
3. Customers pay for consultations or for viewing broadcasts using ONL tokens.
The following payment options are available:
• Pay Per View - payment for videos watched
• Pay Per Minute
• Subscription Plans
• Tips / Donations
• Advertising
Comments: According to the website and the white paper, the project already has a
working platform, but there is no public access to the MVP. According to the team,
access to the platform will be available after the ICO.
Technical roadmap
In the future, with the development of technology and data amounts it is planned to
implement the following:
Q1 2018: Creating Team.On.Live. Preparing the launch of the On.Live platform.
Q2 2018: Launch of the platform, PPV, PPM, PPD, PPE Escrow, Smart Contract,
ONL Market. ONL tokens to be integrated into OnLive.
Q3 2018: Launch of broadcasts (WEB), public broadcasting (centralized version)
and all models of paid broadcasting.
Q4 2018: Run additional language versions. Preparing mobile version (iOS and
Android) of the application for a private "one-to-one" module. Smart contract in real
time, ESCROW, Pay.On.Live.
H1 2019: Decentralized open ecosystem for direct individual broadcasts, enabling
video transmission in one-to-one mode and creating various OnLive applications.
H2 2019: Public "one to many" OnLive broadcasting, open source.
H1 2020: Full decentralization of live services, various public broadcasts without
censorship.
Comments: The project has presented a step-by-step strategy for platform
development. The project team includes experienced developers, offering the
possibility of implementing plans to schedule.
The following active modules are available in open repository:
Repository: https://github.com/OnLivePlatform/onlive-contracts
Commits: 122
• jstefanski: 99.06%
• harzo: 0.94%
Repository: https://github.com/OnLivePlatform/onlive-wallet
Commits: 41
• jstefanski: 52.10%
• harzo: 47.90%
Comments: The project has 2 open modules. The repository belongs to
OnLivePlatform.
Documentation
We have analyzed the website and documentation for sufficiency and consistency
for making an investment decision.
Information about the project is contained in the white paper and presented in
English. The project is described in sufficient detail in the white paper. The main
emphasis is on the description of the platform's functionality.
The website also provides information about the project, the roadmap, the ICO, the
team and advisors. The website is presented in English. The website features all
necessary information and an FAQ.
Summary: The documentation enables a comprehensive view of the project. The
platform’s processes are described in sufficient detail.
ICO
Tokens for sale, 66%
Public ICO start: February 11, 2018
Token type: ERC20
Accepted payment: ETH
Price: 1 ONL = 0.0016 ETH
Crowdsale duration: 4 weeks, until March 11, 2018
ONL tokens will serve as the sole means of payment within the OnLive network.
ONL tokens can be used for the following:
Payment to broadcasters for provided content or for one-to-one online video
services.
Transmission and transcoding services to stimulate decentralized computations
required for video broadcasting.
Token functionality:
Token limitation: 111,000,000
Advantages for token holders: Tokens are functional; users may either sell them
or use them for accessing platform services.
Dividends: none
Additional token emission: no
The token sale is implemented in several stages:
Max goal: 100,000 ETH
Min goal: 14,000 ETH
Bonus:
Comments: All unsold tokens will be burned. Tokens are planned to be listed on
exchanges. ONL will not be transferable until 11/05/2018.
Escrow
https://v11.on.live/ Vault 11 – the On.Live escrow solution. V11 is used to lock up a
certain amount of tokens not assigned to the Pre-ICO or ICO, as well as all founders’
tokens released at the ICO. Holders of locked-up tokens cannot sell them until a
defined date. This mechanism is deployed to ensure a steady price rise for ONL on
exchanges and to prevent abrupt price changes due to large pools of tokens put up
for sale.
For instance, all tokens assigned to the founders are issued with at least a 60
months lock-up period, with the last tranche scheduled to be released in April 2023.
Tokens assigned for marketing, advisors and legal counsel for the platform are also
locked in tranches with release dates stretching up to 2021. The Vault 11 solution
offers a transparent view of all these locked-up token pools. Any user of On.Live can
be sure that no tokens locked in the vault can be transferred until the applicable
period is over.
Payments for ONL
In addition to the standard payment method for tokens using ETH, On.Live offers a
new and convenient means for contributing to the platform: https://pay.on.live.
OnLive recently partnered with VLOAD, an international cash voucher that offers an
easy and powerful means for paying, transferring and receiving funds worldwide.
The VLOAD cash voucher enables fast and easy payments online, and complies
with the highest standards of KYC rules and responsible banking. Thanks to VLOAD,
the project has simplified the ONL purchase process. Anyone can now contribute to
On.Live using the most popular payment cards, simple bank transfers (SWIFT), or
an alternative payment method (Alipay – SOFORT – iDeal – GiroPay…). All
transfers through VLOAD involve provisions depending on the payment method you
choose. However, On.Live is obliged to give back this provision in the form of ONL
tokens. In the end, each contributor using VLOAD can obtain the same amount of
ONLs as if using ETH wallet transfer, but in an easier, faster, safer and more user-
friendly way.
Bounty
Link to the bounty program: [https://bitcointalk.org/index.php?topic=2751766.0]
The project has allocated $1 million in ONL tokens to the bounty program. The
program is open in the following areas:
Summary: The project has an extensive bounty program. All conditions for the
program are indicated at the link above.
Development plans
The roadmap:
Q1 2018: Development of marketing activities related to the functioning of the
platform.
Q2 2018: Conclusion of partnership agreements.
Q3 2018: Arranging transcoding partners worldwide.
The platform is planning to integrate Fit.fit, a trading platform for nutritionists, fitness
trainers, doctors etc.
Summary: According to the team, sales will be carried out via a number of
marketplaces. Unfortunately, the launch periods for these marketplaces inside the
platform are not specified in this roadmap. However, in our opinion, the modules to
be released in Q2-Q3 of 2018 could constitute the main marketplace functionality.
Team
Information about the main team members based on LinkedIn is given below:
Chris Rybka (LinkedIn) - Founder. Also founder/CEO of MineMind, co-founder of
the Hatima Foundation, previously chairman of the board at Presto Sp. Z oo, owner
of Umbrella Institute.
Anna Rybka-Krysiak (LinkedIn) - co-founder, manager. Senior project manager at
itelligence. Previously worked extensively at itelligence in different positions.
Daniel Bayer (LinkedIn) - CEO. Mentor for Starter Rocket Accelerator, AIP Business
Link, CEO at DBG.
The main team has 9 more members.
Summary: Only 5 members of the main team have indicated an affiliation to OnLive.
The team is mostly from Poland, and also includes the following specialists: A
developer, IOS/ANDROID application development specialist, a UX expert, IT
system administrator, finance specialist, blockchain experts, software development
manager and a lawyer.
The team also has twelve team leaders responsible for different areas of the project.
Some of them work on a permanent basis with OnLive Ltd, representing a large
software house employing dozens of programmers. OnLive is supported by software
houses such as https://www.futuremind.com/, http://pragmaticcoders.com/
https://silksoftwarehouse.com
Marketing
Information about the project is available via various popular services such as
Twitter, Telegram, Reddit, Medium, LinkedIn, Facebook, GitHub and Bitcointalk. The
project has a bounty program.
The team is conducting an advertising campaign on social media; Twitter and
Facebook news updates occur regularly.
The format of articles about the project shows that they are written mostly by team
members as a review or by information portals as announcements of an imminent
ICO.
Comments: Interest in the project is growing. The marketing campaign is developed
mainly on Google, Twitter and Facebook.
Traffic analysis of the On.Live website based on Similarweb.com data showed the
following:
Traffic source: [https://www.similarweb.com/website/on.live]
Comments: direct link: 48.48, referrals: 11.66, search: 26.32, social media: 8.14,
mail: 2.17
Traffic via searches: 26.32%, 81.21% of which is "organic traffic".
Referral links: 11.66%
Traffic analysis of the On.Live website based on data from BE1.ru showed the
following:
Traffic source: [https://be1.ru/stat/on.live]
Comments: Top 5 visitor countries: Poland - 13.11%, Great Britain - 11.35%, Russia
- 7.76%, Ukraine - 6.88%, United States - 6.86%.
Referral links: bitcointalk.org: 35.62%; icoalert.com: 22.91%; bountylord.com:
14.66%; icobench.com: 10.22%; tokenmarket.net: 3.46%.
Social activity: Twitter: 50.32%; YouTube: 42.14%; Facebook: 7.54%
Summary: Based on available data, there is interest in the project. The project team
started an active advertising campaign in February,due to which the number of
website visitors increased by 410,000. The team is conducting an active advertising
campaign on Twitter and Facebook, communicates with users via Telegram and is
maintaining a blog on Medium.
Contacts
The developers can be contacted using the links below:
Website
Telegram
Medium
Github
Bitcointalk
The information contained in the document is for informational purposes only. The views
expressed in this document are solely personal stance of the ICOrating Team, based on
data from open access and information that developers provided to the team through Skype,
email or other means of communication.
Our goal is to increase the transparency and reliability of the young ICO market and to
minimize the risk of fraud.
We appreciate feedback with constructive comments, suggestions and ideas on how to
make the analysis more comprehensive and informative.
