- 1. Erasmus IP FORTE 3
- Final report instructions
2. Research objectives
- Establish c riteria sin the decisionmakingprocess while
choosing between responsible tourist routes .
- T he use of ICT among customers when they are planning a
tripwitha sustainable tourist route(tobe able to offer
themvariousin a more efficient way ) .
- The reliability of theopinions ( family ,friends ,acquaintances
or people they dont know ) in social networks .
- Find out h ow much the ICT tools help the customers
andfacilitate the way ofbooking.
- I f customers consider internet asaw aytoobtaininformatio n
orhelpothers.
- I f the ICT toolsplay an important rolein the customers
decisionmakingprocessofsustainable tourists route s .
3. Research questions
- Before I choose a responsible route, including sustainable
ones, Iconsult other peoples opinions(on web pages such as Trip
advisor) to see what they think about it.
- I alwaysconsult my friends and family through the Web
2.0(Facebook, Twitter, Myspace) to inform myself and obtain
documents about all type of responsible tourist routes.
- After having made a sustainable tourist route, Iwrite about my
experience and also upload photos on the Internet(forums, official
web-sites, Facebook).
- When Im planning my trips, Iuse as a source of information and
recommendations search engines(Google, Yahoo, Safari, among
others).
- When Im planning my trips, I use as a source of information and
recommendations map navigation systems (Google maps, Yahoo Local,
among others).
- When Im planning my trips, I use as a source of information and
recommendations images (Google Images, Flickr, among others).
- When Im planning my trips, I use as a source of information and
recommendations specific Web page site reviews.
- I believe that all the information and opinions a person can
reach on the Internet regarding responsible tourism and sustainable
routes are highly reliable.
- Internet in my opinion is not only worthy to inform people, but
is also a useful way of communication, posting opinions and helping
other people in making decisions regarding responsible
tourism.
4. Data analysis and conclusions
- Nowadays, nearly every household has Internet connection .
- Mostly the younger generation hasaTwitteror aFacebook account
.
- All nations use search engines for their main source of
information .
- All countries seem to be more or less careful with the
information they find on the internet .
- B efore choosing a responsible route, people consult other
opinions on Web pages .
- Nearly everyone uses search engines such as Google, Yahoo
...therefore also use map navigation systems of these search
engines (Google maps )
- 67%people use specific Web page reviews to obtain information
to plan their trips.
- 40% of all questioned people do not trust all the information
and opinions which they find in the Internet.
- A round 71%, think that the Internet is not only used to
inform
5. Recommendations
- W orktogetherwith the government andworkmorewiththe internet(
Facebook or other social media ).
- P romote sustainable tourist routesandexplain ingall the issues
.
- Making web tools more sustainable.
- Incentivated b ook ing sustainableproducts throughtheinternet
(extra facilities ,discounts on services ... ) .
- G reen pages( plant a tree ) .
- Changethe old ways of booking to the new,usingthe internet(
forget brochures ).
- P ossibility to check-in through internet( hotels ) .
- Trustworthyinformationon Web site reviews ( more reliable
).
- B ooking sites for tourist routes available in Lithuanian
and/or Russian language.
- A dvi c e companies to become member of Web pages that support
labels( green key ).
- C reate a service to control reliability of booking
sitesandprovide a list ofapproved on es.
- C reate a special platform such as TripAdvisor, promoting
sustainable routes.
- AWeb site explain ingsustainability applied to tourist route s
.
- M obile guides( download on cell phones nopaper guides ).
- I nform in nationaltourist routesWeb sites on native languages
.
- A dvertise more the online payment and educate the population
to be able to use the payment systems online.
6. THANK YOU