IE Sports Management Club

The Sports Business Summit

would not have been a success

without the great attendance and involvement of the audience in

both events.

We put a lot of effort into contacting interesting and successful speak-

ers and choosing

the right topics they

would discuss with

the audience. We

wanted to gather the

best professionals in re-

lation with the most relevant topics going on in the industry

nowadays.

In the end we came up with some

of the subjects that we believe are

key in the sports industry nowa-

days: sponsorships, club manage-

ment, licensing, sports agents,

entrepreneurship, eSports and

disruptive technologies.We are happy with the results of

the Sports Business Summit, as:

We gathered great speakers from

international companies.We got to know new

people from our

masters, companies

and other business

schools

We succeeded in

terms of attendance, reaching +150 people.

Moreover, we are happy with

all that we have learnt from our

guests.

In conclusion, thanks to all of you,

we are proud of being the first team ever at IE Business School in organizing such a huge event related with sports

SPORTS

BUSINESS

SUMMIT

The Present and the Future of the IndustryDuring two Thursdays we have been lucky to count with great speakers that went through the current sports industry situation

The club is managed by six coordi-

nators from different countries and backgrounds. We are all currently

enrolled at IE Business School.

Our efforts are focused on organizing noticeable events that explain how the Sports Industry works, describing

its present and future and describing

every aspect within the industry.

All our activities are developed thanks to the collaboration of IE Career Management Center.

Laura AtorrisagastiSanjay Bisht

Daniel ColinoJonasz FriedlenderJoaquin Perez del RealTeresa Saglio

Sports

Management

2 Newsletter Issue n. , January 201

The Football Industry NowadaysOn April 23rd, we gathered professionals from some of the most influential companies worldwide in order to share their insights about how the football industry is being ruled nowadays

As football is the main sport worldwide

,and specially in Spain, we chose it as the

reference point for understanding the sit-

uation of the sports industry.Our goal was to cover three key areas in

football: clubs, companies and agents.

Firstly, we got Luis Vicente. Current Chief Marketing & Commercial Officer of Valencia CF, ex Head of Partnerships at Manchester City and ex Fifa agent. He shared his insights about the football industry and the changes he had faced

since his career began.

Secondly, we got Fernando Martín.

Current CEO of Zuqium. He showed us the method they follow when valuating players and deciding their value in euros.

This tool is highly valuated by football

clubs at the time of making certain deci-sions over their current or future players.

Finally, we got Oscar Guerra.

Current Financial Manager at Nike EMEA and ex Business Manager at F.A. He shared his career experience moving from

Analyst in a consulting firm to Nike, a Sports Company, as well as how the clubs licenses are managed.

innovationThe key aspect towards differentiationInvesting in technology is being used in the industry to improve

the customer experience and

offer a great service. Successful innovation ensures any compa-

ny of having a better image.

Valencia cfThe most innovative club

Valencia CF has decided to be known as the most innova-

tive football club in the world. Nowadays they are struggling to get this recognition. Prove of this are the VR areas that are installed in their stadium.

nikeHow the club licences are managedOscar Guerra shared his expe-

rience with us when manag-

ing the licenses of teams and

how the new club items are

launched depending on the

contract.

ZuqiumMaking business out of sports activitiesThere are a lot of activities out-side of actual sports. There are

teams acquisitions, talent net-works or intermediaries.

Fernando Martin gives advice to teams when selling or buy-

ing players as well as to how to

invest their money

Career Management Center

We are thankful to Career Management Center, because they have supported us at the

time of defining the schedules and choosing the venues, as

well as defining the dates and choosing speakers.

Their support is unvaluable

and we will never forget their

importance in this project.

3StockInDesign Inc.

4 Newsletter Issue n. , January 201

Throughout three panels we will be sharing and discussing

insights about the main challenges and changes happening

in the industry nowadays.

SCHEDULEModerator: Eduardo Fernandez-Cantelli

16:30 MEET AND GREET

16:50 INDUCTION SPEECH

17:00 SPORTS MANAGEMENT IN FOOTBALL CLUBS LuisVicente.ChiefMarketing&CommercialOfficeratValenciaCF

17:50 10’ PAUSE

18:00 SPORTS AGENTS: MAKING BUSINESS OUT OF EXTERNAL ACTIVITIES Fernando Martín. Founder and CEO of Zuqium International

18:50 20’ BREAK Special Guest

19:10 CLUB SPONSORSHIPS Oscar Guerra. Financial Manager at Nike Global Football

20:00 COCKTAIL

SPORTS MANAGEMENT CLUB · CAREER MANAGEMENT CENTER · IE BUSINESS SCHOOL // sportsmanagement.club@ie.edu

THE FOOTBALL INDUSTRY NOWADAYSAPRIL 23RD · MARIA DE MOLINA 4 (E107)

SPORTS BUSINESS SUMMIT

5StockInDesign Inc.

The Future of the Sports IndustryOn 30th April, we invited professionals with international experience to share with us their vision about where the sports industry is heading

technologyThe FutureTechnology surrounds us. It

seems that it is only related

with devices but, it is every-

where. In sports, technology

has an increasing presence and

this will shift the way sports are perceived into a more digital

world.

andergroundeSports as the future of Sponsorships

Ánder Peña, an eSports spe-

cialist for Intel, has shown us

the power of eSports and the

huge opportunity that they of-

fer to companies when signing

a sponsorship.

irewindEntrepreneurial spiritChristian Mauriand founded iRewind in 2011 in Switzerland. Since then, they have rapidly

expanded around Europe.

Want to know more? Check this out:

Presentation Video

perception hubUsage of disruptive technologyAsier Arranz has 8Y of experi-ence developing his owns tech

projects and through his career

he has been granted with nu-

merous honors and awards for

his innovations. He gave a pre-

sentation about Virtual Reality

Campus Life

Campus Life has helped us in many ways, specially booking

the venues and taking care of

the small details.

We thank them for the

support and for helping us

with every event we organize.

We concluded that nowadays technolo-

gy is being introduced more and more in

sports corporations, so we continued this path to talk about the Future.

Firstly, we got Ander Peña. Current CEO of Anderground and external consul-tant at Intel. He owns an eSports platform called OGS and he shared with us all the

sponsorships opportunities available on it

Secondly, we got Christian Mau-riand, Co-Founder of iRewind. He presented us his company and the main

challenges faced when developing his

tech-based idea.

Finally, we got Asier Arranz, Virtual

Reality Specialist. He presented a blend of disruptive technologies and he explained how they will change sports and other in-

6 Newsletter Issue n. , January 201

The Future of the Sports Industry

Going DigitalDiscover how communication and the way we behave will change. Meet a successful entrepreneur and hear his keys

to build up his company. Moreover, hear from new types of sponsorships in eSports events and what opportunites this industry can offer us.

Virtual Reality• Changes in our daily life

• Impact on the way we communicate • Applications of Virtual Reality

eSports

SPORTSBUSINESSSUMMIT

• Challenges faced when entrepreneuring• Building up the idea

• Irewind success

Entrepreneurship• eSports: History and growth• Opportunities within the eSports sector• Reaching a young audience using sponsorships

PerceptionHUBiRewind

April 30: C/Serrano 105 (S105) -16h30

7StockInDesign Inc.

Throughout three panels we will be sharing and discussing

insights about the main changes happening in the industry

nowadays and where they are leading to.

SCHEDULEModerator: Eduardo Fernandez-Cantelli

16:30 MEET AND GREET

16:50 INDUCTION SPEECH

17:00 E-SPORTS: THE FUTURE OF THE INDUSTRY Ánder Peña. Founder of Anderground.

External Consumer Marketing Consultant at Intel

17:50 10’ PAUSE

18:00 ENTREPRENEURING IN THE SPORTS INDUSTRY

Christian Mauriand. Entrepreneur & Co-Founder of iRewind (Winner of

the Grand Prix at Geneva International Invention Salon 2014)

18:50 20’ BREAK

19:10 VIRTUAL REALITY: THE NEXT STEP IN COMMUNICATION Asier Arranz. Developing projects all around the world about Virtual

Reality and Perception Technologies.

20:00 COCKTAIL

SPORTS MANAGEMENT CLUB · CAREER MANAGEMENT CENTER · IE BUSINESS SCHOOL // sportsmanagement.club@ie.edu

THE FUTURE OF THE SPORTS INDUSTRYAPRIL 30TH · SERRANO 105 (S105)

SPORTS BUSINESS SUMMIT

Laura AtorrisagastiSanjay BishtDaniel Colino

Jonasz FriedlenderJoaquin Perez del RealTeresa Saglio