HEINEKEN AMERICA

NATIONAL DISTRIBUTORS CONFERENCE

March 2016, San Diego

Welcome!

“I look forward to working with HEINEKEN USA’s leadership team, employees, distributors and partners to ignite future growth.” –Ronald Del Enzen

In a world that doesn’t stop turning…

You’re momentum keeps building you stronger.

Heineken USA is keeping ahead of the curve. Where you come from, who you are, and what you stand for propels you through the turns and twists of change. “Legendary” radiates the history and strength of your brands and drives your story. NDC 2016 in San Diego will be a flashpoint for confidence, optimism, and growth. Image Media is primed and ready for the next National Distributor Conference.

Trusted partners with a legacy of amazing events

As we have grown together, our partnership has proven strategically focused, substantive, and always extraordinarily captivating.Now, a change in your leadership is matched with changes in your core Image Media Team. We’re bringing a fresh perspective while maintaining our strong processes. Together with you we are poised to take “LIVE THE LEGEND” to the next level for the San Diego 2016 NDCNDC in 2016.

Taking our HUSA team to the next level

EdCEO and owner of Image Media.Truly a partner with each and every client. Joe

Your day-to-day contact for ser-vice, solutions, and total project quality and man-agement.

JudeDiligence to every detail of production and a fierce focus on maintaining budget and schedule integ-rity. Tony

Turning every challenge of both venues into opportunities for unique and ef-fective staging.

Phil360 degree per-spective through continuing evolu-tion of creative strategy and tactics.

JodyCreative mas-termind and connection to the latest and greatest enter-tainment on the cutting edge of culture.

SandiNow heading the team of speaker support artists and coordinators taking efficiency and quality to the next level.

2016 NDC OBJECTIVES

TO IGNITE FUTURE GROWTH• Sharing the vision• Connecting with the brands• Seizing the opportunity• Take “LEGENDARY” to a whole new level

THEMETHEME

We are legendary.It’s what sets us apart.

It’s more than what we do.It’s how we think.

We define what comes next.Raise the standard.

Turn ordinary into extraordinary.

The legend is the promise that customers aspire to.

Activate that promise.

IGNITE THE LEGEND!

Creative strategy

Thematic cohesion

Unique staging solutions in Copley Hall

Integrated live action/media performance art

Secure cutting edge audience interaction

Expo and Brand Experience

Content strategy and architecture

• Deliver an unforgettable legendary event that sets a new NDC standard

• Fuse the power of your leadership, each brand, San Diego, Copley Hall, the conference center, with your audience of VIP distributors

• Ignite their imagination, optimism, confidence

The set brings an expansive quality to the space - using angled panels to create an amazing sense of depth in the small stage. Half mirrored scenic panels take both light and effects as well as amplify the media bringing an electric quality to the space that will really “ignite” the atmosphere.

Here the theme graphic is depicted across several layers of the set including a down-stage scrim on which the type is projected. The background spark texture is layered both on the set and the Rococo proscenium - uni-fying and expanding the space.

WALK-IN LOOK IN COPLEY HALL

The Kumayaay Legend of the Creation of San Diego

Before there was light, there was darkness. You could not see where land and sea met. Tu-chai-pa, the great creator of the Kumayaay fashioned a disc from the clay and rode it into the sky to make the sun. The moon split from the sun to give light at night. A huge lightening bolt created a firestorm so sparks swirling up into the heavens formed the constellations of stars.

OPENING EXPERIENCE IN COPLEY HALL

GRAPHICS AND CONTENT SCREEN IN COPLEY HALL

The stage now becomes a supporting framework for presentations - the large HD format screen flies in and floats in the environment. At this point the staging can be “dialed in” to the right level of intensity to work harmoniously with the screen - always amplifying and supporting - never distracting

GRAPHICS AND CONTENT SCREEN IN COPLEY HALL

During presentations, we can use speaker magnification by either switching the screen image to I-mag or inserting a pip (picture in picture) image as needed to best communi-cate the message. Because the theater is very intimate the presenter is always clearly visible and “present” whether we use this technique or not.

BRAND LOOK FOR DOS EQUIS IN COPLEY HALL

When each brand presents, the flexible environment quickly adapts infusing the space with brand imagery.

BRAND LOOK FOR TECATE IN COPLEY HALL

The stage set is made up of a number of independent elements. Using the stage house rigging we are able to raise individual pieces, most notably the upstage (rear) set panel to allow us to bring on musical acts or special props for each brand presentation. We can also lift individual side panels for special entrances.

HALF MIRROREDSCENIC PANELS ACCEPTLIGHTING AND EFFECTS

FULL STAGEBLACK SCRIM

PAINTED FLOORTREATMENT TAKES

ADVANTAGE OFHIGH SIGHTLINES

16’-6” x 29’-4”SCREEN

SIDE PANELS CANRAISE IF NEEDEDFOR ENTRANCES

REAR PANEL RAISES FORBAND WAGONS IF NEEDED

OVERHEAD PANELS WITHSLOTS FOR LIGHTING

STAGE ENTRANCE/EXIT

BAND WAGON

GROUND PLAN

HALF MIRROREDSCENIC PANELS ACCEPTLIGHTING AND EFFECTS

FULL STAGEBLACK SCRIM

PAINTED FLOORTREATMENT TAKES

ADVANTAGE OFHIGH SIGHTLINES

16’-6” x 29’-4”SCREEN

SIDE PANELS CANRAISE IF NEEDEDFOR ENTRANCES

REAR PANEL RAISES FORBAND WAGONS IF NEEDED

OVERHEAD PANELS WITHSLOTS FOR LIGHTING

STAGE ENTRANCE/EXIT

BAND WAGON

The stage set is shown here in plan with all the details of the stage mechanics called out.

• 16’ 6” x 29’-4” HD screen• DS black scrim• Half mirrored scenic panel box• US panel for band wagon (as needed)• Down stage left and right entrances• Steps into the house

UNIQUE STAGING SOLUTIONS IN COPLEY HALL

Welcome to the”WOW” of WILDERBE

This cutting edge West Coast creative collective is breaking all the boundaries between performer and projection. Blending live talent dance, music, and aerial artistry with stunning 3-D projections and video mapping, they will leave your audience breathless.

Their amazing existing repertoire will be augmented by custom experiences tailored to your messages and audience throughout both days of your conference.

COMTXTA professional interactive visualization tool for ultimate control over your social content and audience participation. It’s secure, cross-platform, and very user friendly.

COMTXTA professional interactive visualization tool for ultimate control over your social content and audience participation. It’s secure, cross-platform, and very user friendly.

COMTXT CAPABILITIES• Moderation of tweets

so attendees only see approved quality content.

• Can drive any number of displays.

• Integrated content production and control interface.

• Graphics and animations to match other event graphics.

• Supports text as well as image-oriented content.

ENTRANCEFEATURE

ON PREMISE

SOCIAL AND LOUNGE FEATURES

SOCIAL AND LOUNGE FEATURES

BRAND THEATER/GATHERING AREAS

BRAND THEATER/GATHERING AREAS

HEINEKEN

BRAND ENVIRONMENT(TYPICAL)

CENTER SOCIAL& EXPERIENCE

SPACE

Floorplan

MORE THAN AN EXPO…

We’d like to explore with you the benefit of making your General Sessions shorter – and at the same time getting more value out of your EXPO. The new two day agenda you asked us to use in developing the proposal opens the door to a whole new level thinking around logistics, content, and creative. By giving the EXPO a central staging area and offering a few small theater environments, some of the didactic content in the General Session can move to a more interactive and engaging format in the EXPO. Streamline and condense presentations in the 9 hours of total General Session time by a few hours, then extend the Expo into the first half of Thursday in the EXPO environment to craft, share and reinforce messages experientially.

Ignite the legend…

Thank you for this opportunity! We hope you are as excited as much about WHAT we think as HOW we think. This is the first step in a long journey to San Diego in 2016. We are also absolutely sure that our successful collaborations will enable us to navigate the entire process smoothly to produce another com-pelling, targeted National Distributor Conference.

Thanks for listening and adapting where needed. It all worked out well.

I truly appreciate all of your hard work, creativity,

expertise and dedication

“I think the Heineken presentation was excellent and we absolutely could not have done it without your help!”

We got a ton of fantastic feedback on this year’s conference and we keep setting the standard in the industry.

You were amazing partners and I hope

you’re on my team next year

Thanks for all the support team!! You made me look good. It all came together in a fantastic way.