15.04.12

This Week...The Seat Taxi Fare, Obra do Berco, Rembrandt’s Night Watch, Google Chrome and Adland Gal

The Seat Taxi FareSeat

Obra do BercoSOS by SMS

Rembrandt’s Night WatchRijksmuseum & ING

Google ChromeThe World Wide Maze

Adland GalLowLow

Using one of their latest features, Seat Germany saved taxi passengers money every time the driver used the brakes. The “Brake Energy Recovery System” is one of Seat’s most innovative technologies. It collects energy usually lost when a car brakes and then uses this energy when it accelerates again. So instead of being wasted, this energy creates significant fuel savings.

This does a pretty good job in exposing people to a Seat technology without boring them with the technical details!

The Seat Taxi FareSeat

Obra do BercoSOS BY SMS

Street children begging for food and money near busy traffic stops is a very common sight in metropolitan cities like Rio de Janeiro. Accustomed and tired of this routine, drivers have the habit of shutting their car windows to ignore these children and avoid any contact with them.

In order to raise awareness of this dilemma and to obtain more donations, “Obra do Berço”, a day care for underprivileged children in Brazil, have found a way to make the children’s voices heard through the windows: “SOS by SMS”, an action in partnership with DM9Rio.So they secretly installed Bluetooth antennas near the traffic signals where the children tend to gather. When drivers stop there, the antennas send out an “SMS” message:

“Hi, I’m the child at this traffic light. I know that I may upset you, but living on the streets is even more upsetting. By donating $ 10 to the ‘’Obra do Berço’’, you can help give a future and a shelter to a little one like me. Help us. Shut the window, but do not shut your eyes. ”

Night Watch is one of the most famous paintings in the world created by Dutch painter Rembrandt van Rijn in 1642 and has been predominantly displayed in the Rijksmuseum in Amsterdam since the war.

Due to some major refurbishments in the museum, the painting was moved to a temporary location for 10 years, and is eventually re-opening again on April 13th.

As main sponsors of the museum, ING decided to offer free entry for the first day of opening, so people can see The Night Watch back in its original place in the Nachtwachtzaal (Room of the Night Watch).

They promoted this free day and at the same time they gave people some background to the story of the painting through a stunt in one of the main shopping centres in Amsterdam – clever idea that was well executed!

Rembrandt’s Night WatchRijksmuseum & ING

Google’s addiction to creative experiments continues to skyrocket, and with it comes this, ‘The World Wide Maze’ which essentially, turns your favourite websites into mobile controlled pinball meets marble maze games. Connect your Smartphone to your PC, find a site and then play! Very cool work form Google Japan. Click here to start the action,

Google ChromeThe World Wide Maze

Adland GalLowLow

Smug gal, ditzy gal and muffin gal – meet the adland women!This funny parody video from Lowlow reminds us of the endless diet ads which are aimed at women. It challenges people to have their say on the brand’s Facebook page “sick of cliches? So are we. Have your say”! It’s garnered a lot of likes and comments on the page so far, with some very strong opinions about the health benefits of spreads v butters!