06.10.14

This Week...Know your English, Pay with a kiss, Shipping made easy, , Augmented reality, Pay with calories.

Know Your EnglishSingapore’s English Council

Pay with a kissMetro St James

Shipping Made EasyShyp

Augmented RealityWarner Bros

Pay with CaloriesColun

Know Your EnglishSingapore’s British Council

A really nice idea from the British Council Singapore as they launched the 'Know Your English' campaign. This utilises an interactive web banner as its key media.

The web banner offers internet users a real-time online English language dictionary and pronunciation. Implemented on sites which carried a lot of information such as culinary and travel sites.

Also clicking through to the British Council website which enables users to book English speaking classes, the banner really does use every functionality to the maximum.

Pay With a KissMetro St James

Metro St James is a small chain of French Bistros operating around Sydney with a clear objective to raise its profile. The firm hired agency Lavender to use the cafe's French influence and let customers pay for their coffee by kissing each other.

They created a YouTube viral video alongside a 'Kiss Register' app, allowing images of kissing couples to be shared on Facebook and Instagram instantly.

The YouTube video went viral, getting over 800K YouTube views, it was published in over 140 news sites across 29 countries, over 23 TV and radio coverage (3-5 minutes segments), 2.41 million in earned media, a 120 to 1 return on media investment and there were 586,000 mentions on the internet.

Shipping Made EasyShyp

Shipping a parcel can sometimes be more trouble than it’s worth — finding the right packaging, having to actually put clothes on to travel to the nearest post office, and the inevitable queue. While ideas such as the UK’s Doddle have enabled commuters to simply drop off their parcels at the train station, a new app called Shyp lets users simply take a snap of their package to get it picked up and delivered straight from their home.

The process of sending a package is boiled down to two simple steps. Users first take a picture of the items they want to send and upload it via the app along with the destination address. As soon as 20 minutes later, a trained member of the Shyp team will arrive at the sender’s doorstep to pick up the item. The company takes complete care of the typically time-consuming packaging process, including finding a box, weighing and adding the correct stamps. Users can track their package, and payments are taken automatically through the app.

Currently available in San Francisco and New York City, with plans to launch in Miami in the near future. Prices start from USD 5 for packaging and pick services plus the costs of the postage which is offered at the lowest retail rate.

Augmented RealityWarner Bros – Into the storm

To launch the new natural disaster film ‘Into the Storm’ in Australia, Warner Bros commissioned the augmented reality (AR) campaign featuring a tornado ripping through Sydney streets.

On-screen, what seems to be a static poster for the new movie - suddenly begins to flutter loose in a progressively rising wind.

As the poster is “ripped away” from the frame, and gets caught up in the violent gusts, the viewer sees a realistic storm scene coming towards them. Sequences include a lamp post falling onto a group of people across the street, a car being flipped up into the air and thrown into the shelter leaving the screen with a large crack.

Finally the storm fills the screen with debris flying around and, as the tornado “moves on”, the resultant devastated “street” is left with overturned cars and burning buildings.

Pay with CaloriesColun

Colun light, a dairy product in Chile found that more and more people where exercising on the streets.

Firstly they garbbed the attention of passers by when they set up a pop up store selling clothing used for exercise. Once the shoppers had a look around and choose something they wanted to buy they were told they couldn’t….at least not with cash….but with calories instead.

That’s right, just by running on a treadmill they could pay for the clothes.

A perfect fit with the Colun light brand and also the consumers behaviour in Chile.