24.06.12

This Week...Too fast to follow, Used Game Instructions, Cif the Web, Barely Legal, TXKBKS

Too fast to followFiat Abarth 500

Official PlayStation Used Game Instructional VideoSony PlayStation

Cif the WebCif

The Barely Legal MediaSpaceY&R Peru / Britanico

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Too fast to followFiat Abarth 500

Here's a fun Twitter stunt from Germany for Fiat's Abarth 500 turbocharged hatchback.

If you try to follow the vehicle's official Twitter page, you get a direct message saying that no one can follow the Abarth 500, because it's just too fast. (Its follower count, which briefly clicks up to 1 when you follow, soon goes back down to 0.) Clever. The upside, of course, is all the earned media. The downside? Well, no Twitter followers!

Official PlayStation Used Game Instructional VideoSony PlayStationMicrosoft and Sony both announced the details of their new consoles the Xbox One and PS4 recently, with Microsoft coming in for massive criticism over some features such as not being able to share games or buy previously used ones and needing a constant internet connection to make the console work.

Sony released this short but very sweet video highlighting the differences in the two companies approach to the issue of sharing and used games, and racking up over 13 million views in a week.

Even the most vigilant parents can’t always supervise their children’s use of the Internet, so Cif, a Unilever brand that makes household cleaning products, is trying to scrub filthy content from the Internet through an iPad app called Cif the Web.

Downloadable for free from iTunes, Cif the Web blocks more than four million sites known to contain pornography and violence. The app, which is made to protect youngsters ages 4 to 12, also provides little ones with a safe-search functionality as well as easy access to child-friendly sites from the likes of Lego, Disney, and Sesame Street.

A swear filter removes offensive words from sites that kids often make their way to and replaces them with more acceptable versions.

Cif the WebCif

The Barely Legal Media SpaceY&R Peru / Britanico English Institute

This is a brilliant, disruptive, free and barely legal example of great media placement.

Taking advantage of the fact that all over the world people outside of the US routinely download new American TV shows from pirate websites, Y&R hijacked the usual subtitle files that people in Peru would use and replaced them with their own.

The video actually says this a lot better, or does it?

This campaign won the Grand Prix in the Mobile category at Cannes, which was the first Grand Prix for the Philippines. The award was given to a campaign that turned those ubiquitous but unsmart feature phones into mobile textbooks for students in need in the Philippines.

Recognizing that many in the developing world don’t have regular access to educational materials, Smart Communications condensed the information of traditional textbooks into SIM cards that could then be loaded onto feature phones, many of which were discarded by owners who’d moved on to newer models.

The work demonstrated that mobile technology, when applied well to a real-world problem, is a means to an end rather than and end in itself, and was lauded by the jury members for being clear, smart, and useful. “You don’t have to use flashy tech to execute a great idea,” says Rei Inamoto, the Mobile jury president and chief creative officer of AKQA.

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