26.05.14

This Week...Cough Concert, the blind book, Blogger Experience, Pheromone infused business cards, 3D Newspaper Ad

Cough ConcertRicola

The blind bookDorina Nowill Foundation & Novo Nordisk

Blogger ExperienceBridgestone

Pheromone Infused Business CardsAxe

3D Newspaper AdHiperCentro Corona

Cough Concert Ricola

Cough candy brand Ricola make the most of those annoying coughs that happens at more upscale concerts by hiring a few actors who managed to pull off a coughing concert, and not everyone was in-the-know.

Coughing, that usually disturbs the musical experience, becomes a symphony itself.

At the end, to avoid endless confusion, a banner with the caption “For cough-free musical enjoyment.” was revealed.

The Blind BookDorina Nowill Foundation & Novo Nordisk

Brazilian agency DM9Sul has worked with the Dorina Nowill Foundation and Danish healthcare company Novo Nordisk to create "The Blind Book”. The project was designed to give sighted people in Brazil insight into how it feels to be denied access to literature as it is not published in a format that they can read.

DM9Sul got 10 leading Brazilian writers to create a collection of entirely new, original stories in the theme of “everything we cannot see” and publish them all exclusively in braille.

The aim of this project was to highlight the issue that only 5% of books in Brazil are published in braille editions, despite the fact that over half a million people that live in Brazil are visually impaired.

Blogger ExperienceBridgestone

The Bridgestone “Ultimate Experience” launch event, a case from PHD Germany and OMG Fuse, was the winner of the category “Media Idea of the Year: brand experience/event” at the Mediapreis awards ceremony in Munich on 6th March.

To boost their digital marketing campaign for the new Potenza Adrenalin RE002 premium sport tyre Bridgestone invited 60 of Europe’s top automobile bloggers to test Adrenalin for themselves. Accompanied by professional instructors, these bloggers were able to feel the thrill of Adrenalin behind the wheel during Bridgestone’s “Ultimate Experience” weekend on one of Europe’s most exciting race tracks, the Ascari circuit in southern Spain.

Pheromone Infused Business CardsAxe

Unilever’s deodorant brand Axe, has worked on an initiative with Union Toronto to create a line of “personalised business cards” for their employees that contain more than just the phone number and email address of the business card owner.

Every card is unique to each one of their employees by using the unique genetic signature of each of their associates to have a “truly personalised card”. These business cards contain unique pheromone infused substances applied to all of the cards.

3D Newspaper AdHiperCentro Corona

Innovative newspaper ads are quite rare, especially 3D ads. This is an interesting one from Colombia. Using a clever 3D effect inside the classified adverts in a newspaper you see a well made kitchen!

Accompanied by the tagline: “The kitchen you are imagining is in HiperCentro Corona.”

3D Newspaper AdHiperCentro Corona