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International Conference on Information Technology, Systems and Management (ITSM 2011)
17 – 18 December 2011 Indian Institute of Management Kozhikode, Kerala, India
Jointly organized by
Conference Committees Advisory Board
Debashis Chatterjee, IIM Kozhikode, India
Andrew Whinston, University of Texas, Austin
Hasan Pirkul, University of Texas, Dallas
Prabuddha De, Purdue University
Ramayya Krishnan, Carnegie Mellon University
General Chairs
Varghese S Jacob, University of Texas, Dallas
Mathew Palakkal, IUPUI, Indianapolis
Program Chairs
M P Sebastian, IIM Kozhikode, India
Amitava Dutta, George Mason University
Nirup Menon, George Mason University
Ravi Bapna, University of Minnesota & ISB Hyderabad, India
Organizing Chairs
Radhakrishna Pillai, IIM Kozhikode, India
Anjan Kumar Swain, IIM Kozhikode, India
Shubhasis Dey, IIM Kozhikode, India
Publicity Chair
G Sridhar, IIM Kozhikode, India
Finance Chair
Sony Thomas, IIM Kozhikode, India
Publication Chairs
S Asharaf, IIM Kozhikode, India
S D Madhukumar, NIT Calicut, India
Practitioner’s Forum Chair
Joffi Thomas, IIM Kozhikode, India
Programme Committee
Al Hevner, University of South Florida
Alok Gupta, University of Minnesota
Amit Agrahari, IIM Lucknow, India
Amit Basu, Southern Methodist University
Anidita Paul, IIM Kozhikode
Arun Rai, Georgia State University
Arvind Tripathi, University of Auckland, New Zealand
Byungtae Lee, KAIST, Korea
Debashis Saha, IIM Calcutta, India
Divakaran Liginlal, Carnegie Mellon Qatar
Eric Rolland, University of California, Riverside
G. Kannabiran, NIT Trichy, India
Glenn Browne, University of Virginia
Han Zang, Georgia Tech
H. Raghav Rao, SUNY, Buffalo
Huimin Zhao, University of Milwaukee
Jackie Rees, Purdue University
James Marsden, University of Connecticut
Kai Lung Hui, HKUST, Hong Kong
Kar Yan Tam, HKUST, Hong Kong
Kingshuk Sinha, University of Minnesota
Krishna Kummamuru, IBM India Research
L. Prakash Sai, IIT Madras, India
Manju Ahuja, University of Louisville
Mahesh Bhave, IIM Kozhikode , India
Manoj Franklin, University of Maryland
Pabitra Mitra, IIT Kharagpur, India
Paulo Goes, University of Arizona
Pawan Lingras, Saint Mary’s University, Canada
Prabhudev Konana, University of Texas, Austin
Radhika Santhanam, University of Kentucky
Rajiv Kohli, William and Mary, Virginia
Rajkumar Buyya, University of Melbourne, Australia
Rakesh Nigam, AOL, India
Ram Gopal, University of Connecticut
Rema Padman, Carnegie Mellon University
Sadasivan Puthusserypady, Technical University of Denmark
Sanjeev Dewan, University of California , Irvine
Shahid Abdulla, IIM Kozhikode
S. Raghunathan, University of Texas, Dallas
Sumit Sarkar, University of Texas, Dallas
Sumanth Yenduri, University of Southern Mississippi
Vallabh Sambamurthy, Michigan State University
Vijay Mookerjee, University of Texas, Dallas
Yong Tan, University of Washington
Organizing Committee Saji Gopinath, IIM Kozhikode
Sanal Kumar Velayudhan, IIM Kozhikode
Rahul Kumar Sett, IIM Kozhikode
Sudarshan Kuntluru, IIM Kozhikode
Joshy Joseph, IIM Kozhikode
M Harishankar, IIM Kozhikode
L L Ramachandran, BPCL, Kochi
Anto Chittilappilly,Visual IQ Inc
Roy Abraham, MicroPatterns, USA
Ashok Pathak, IIM Kozhikode
A V Shyam, IIM Kozhikode
Cedric Thomas, IIM Kozhikode
D J Roy, IIM Kozhikode
D Ram Kumar, IIM Kozhikode
K A Abdul Nazeer, NIT Calicut
K K Supriya, IIM Kozhikode
M G Sreekumar, IIM Kozhikode
A K Shantharaman, IIM Kozhikode
Sudhir Rajan, IIM Kozhikode
Mohemmed Mustafa, IIM Kozhikode
N Krishna Das, IIM Kozhikode
N Ramachandran, IIM Kozhikode
Pawan Kumar Singh, IIM Kozhikode
V Madhusoodan, IIM Kozhikode
ITSM Program Overview
Date and Day Time Program Venue
17th
December
2011, Saturday
8.30 am to 9.15 am Registration Lobby- Auditorium
9.15 am to 10.15 am Inauguration Auditorium
10.15am to 11 am Keynote:- Societal Scale Adoption of Information Technology: Research
Opportunities and Policy Challenges, Prof Ramayya Krishnan (Dean, Heinz
College, Carnegie Mellon University, USA)
Auditorium
11 am to 11.30 am Coffee Break Lobby-Auditorium
11.30 am to 1pm
Session I: Management of Technology and Innovation C1
IPF Session I: Emerging Business Applications of Information Technology C2
1pm to 2 pm Lunch Break Lobby-Auditorium
2pm to 3.30 pm
Session II: Software Services Management C1
IPF Session II: Marketing in the Digital World: Leveraging New Technologies C2
3.30 to 3.45 pm Coffee Break Lobby-C
3.45 pm to 5.15 pm Session III: ICT for Development C1
IPF Session III: Managing Information Technology: Challenges and Future
Directions
C2
5.15 pm to 5.45 pm Poster Session Lobby- C
5.45 pm to 6 pm Coffee Break Lobby-C
7.15 pm to 8.00 pm Cultural Programme Taj Gateway
8.00 pm to 9.15 pm Banquet Dinner Taj Gateway
18th
December
2011, Sunday
9.30 am to 11 am Research Panel: Prof Prabuddha De (Purdue), Prof Sridhar Narsimhan (Georgia
Tech), Prof Vasant Dhar (Stern), Prof Sumit Sarkar (Texas Dallas)
Auditorium
11 am to 11.30 am Coffee Break Lobby-C
11.30 am to 1 pm Session IV: Social Technologies C1
Session V: IS Security C2
1pm to 2 pm Lunch Break Lobby- Auditorium
2pm to 3.30 pm
Session VI: Enterprise Cloud Computing C1
Session VII: Data Analytics and Mining C2
3.30 pm to 3.45 pm Coffee Break Lobby-C
3.45 pm to 5.15 pm Session VIII: Enterprise Resource Computing C1
Session IX: Software Development Management C2
19th
December
2011, Monday
8.00 am to 7.00 pm Post Conference Tour (optional) Wynad/ Kappad
ITSM 2011: Detailed Program
Track I: Research
Date and Day Time Program Venue
17th
December
2011, Saturday
8.30 am to 9.15 am Registration Lobby- Auditorium
9.15 am to 10.15 am Inauguration Auditorium
10.15am to 11 am Keynote:- Societal Scale Adoption of Information Technology: Research
Opportunities and Policy Challenges, Prof Ramayya Krishnan (Dean, Heinz
College, Carnegie Mellon University, USA)
Auditorium
11 am to 11.30 am Coffee Break Lobby-Auditorium
11.30 am to 1pm
Session I:
Management of
Technology and
Innovation
Chair: Prof S Raghunathan
(University of Texas,
Dallas)
Co-chair: Prof Subhasis
Dey (IIM Kozhikode)
Paper No. 89, Influence of Technology Perceptions on Enterprise Systems
Use: Moderating Role of Process Characteristics, Akshay Bhagwatwar and
Hillol Bala, Kelley, Indiana, USA
C1
Paper No. 87, Network Externalities and Time to Standardize in IT Industry:
A Theoretical Framework, Jose M Plehn-Dujowich and Sunil Wattal,
Temple, USA.
Paper No. 171, A Model for Assessment of Green IT Implementation,
Krishnadas N and Pillai Radhakrsihna, IIM Kozhikode, India.
Paper No.192, Understanding how Firms Govern and Use Business-to-
business Information Systems: A Typology for the Practitioners, Dipanjan
Chatterjee, Brock, Canada.
Paper No.18, A Resource Based Perspective on Marketing and Supply Chain
Management Integration, Pankaj Madhani, ICFAI, Ahmedabad, India.
1pm to 2 pm Lunch Break Lobby-Auditorium
2pm to 3.30 pm
Session II: Software
Services Management
Chair: Prof Arvind Tripathi
(University of Auckland)
Co-chair: Prof Anjan
Kumar Swain (IIM
Kozhikode)
Paper No. 15, Software Services Export and its Implications on Economic
Growth in India: An Empirical Study, Mousumi Bhattacharya, AIM, Kolkata,
India
C1
Paper No. 49, Software Industry in India: Origins, Current State and Future
Direction, Krishna Mogallapu and Madhuri Kudaravalli, CMU, USA
Paper No. 147, Role of IS Consultants in Implementing Accounting
Information Systems In SMEs, Adrian Bradshaw, Paul Cragg and
Venkateswarlu Pulakanam, Canterbury, New Zealand
Paper No. 149, Life cycle of a BPM implementation: A case study of debt
Management, Roy Abraham, Micropatterns, USA
3.30 to 3.45 pm Coffee Break Lobby-C
3.45 pm to 5.15 pm
Session III:
ICT for Development
Chair: Prof Varghese S
Jacob (University of Texas,
Dallas)
Co-chair: Prof G Sridhar
(IIM Kozhikode)
Paper No. 111, The State of the Academic Field of Information Systems in
India, Ravi Rao, Laxmi Gunupudi and Rajendra Bandi, IIM Bangalore, India
C1
Paper No. 173, Implementing the Secure Remote Poll Station Voting:
Challenges and Opportunities, Vinodu George and Sebastian M P, IIM
Kozhikode, India
Paper No. 68, E-learning system in Technical education: Prospects and
Challenges in India, Shikha Gupta and Somya Tiwari, AIT, Gurgaon, India
Paper No. 146, An Empirical Research On Building Social Capital: A Case
Study of Prathama Bank, Jeet Singh and Kapil Kapoor, MIT Moradabad,
India
Paper No. 61, An Extension of Trust and TAM Model with TPB in the
Adoption e-Services, Mozhdeh Salari, Davood Vahdat, Abdoreza Norouzi
and Reza Asgari Moghadam, PNU Iran
5.15 pm to 5.45 pm
Poster Session
Chair: Prof Joshy Joseph
(IIM Kozhikode)
Paper No. 191, Toward a Spoken Web Enabled Health Record Technology,
Rema Padman, Amit Nanavati, Arun Kumar and Pawan Khera, CMU, USA
Lobby- C
Paper No. 121, A Taxonomy of the Drivers of Information System
Effectiveness of Enterprise Systems, Roy Joshua and Radhakrishna Pillai,
IIM Kozhikode, India
Paper No. 122, Small Clusters for Large Data Analysis, Nathan Regola and
Nitesh V. Chawla, Notre Dame, USA
Paper No. 174, 3D Virtual Worlds for Effective Health Programs:
Understanding the Effect of Presence and Learning, Akshay Bhagwatwar
and Anne Massey, Kelley, Indiana, USA
Paper No. 188, Vehicle Routing and Capacity Planning: A Three Phased
Approach, Anjan Kumar Swain, Sanjeeb Kumar Patjoshi and Ram Kumar
Dhurkari, IIM Kozhikode, India
5.45 pm to 6 pm Coffee Break Lobby-C
7.15 pm to 8.00 pm Cultural Programme Taj Gateway
8.00 pm to 9.15 pm Banquet Dinner Taj Gateway
18th
December
2011, Sunday
9.30 am to 11 am Research Panel: Prof Prabuddha De (Purdue) - Moderator, Prof Sridhar
Narsimhan (Georgia Tech), Prof Vasant Dhar (Stern), Prof Sumit Sarkar
(Texas Dallas)
Auditorium
11 am to 11.30 am Coffee Break Lobby-C
18th
December
2011, Sunday
11.30 am to 1pm
Session IV:
Social Technologies
Chair: Prof Indushobha
Chengalur-Smith (State
University of New York,
Albany)
Co-chair: Prof Rahul
Kumar Sett (IIM
Kozhikode)
Paper No. 195, Performance Impacts of Online Social Ties in Online
Communities of Practice, Ranganathan Chandrasekaran and John
Highlander, University of Illinois, Chicago, USA
C1
Paper No. 31, Trust, Reciprocity and the Strength of Social Ties: An Online
Social Network based Field Experiment, Ravi Bapna, Alok Gupta, Sarah Rice
and Arun Sundararajan, Minnesota, USA
Paper No. 110, An Empirical Examination of Private Contribution toward a
Public Good in a Crowd-funding Context, Gordon Burtch,
Anindya Ghose and Sunil Wattal, Fox, Temple, USA
Paper No. 170, User Trust Based Collaborative Filtering Algorithm for
Recommendation System, Vandana Patil and Lata Ragha, RAIT, Mumbai,
India
Paper No. 76, A Study on Customer Usage Intention of Mobile Money,
Rakhi Thakur and Gita Kumta, NMIMS, Mumbai, India
11.30 am to 1pm
Session V:
IS Security
Chair: Prof L Divakaran
(Carnegie Mellon
University)
Co-chair: Prof Sudershan
Kuntluru (IIM Kozhikode)
Paper No. 161, A Cross Geographic Content Analysis of Social Engineering
Security Policies for Online Banking, Koteswara Ivaturi and Lech Janczewski,
Auckland, New Zealand
C2
Paper No. 179, Perceived Information Security in the Indian IT Services
Industry: An exploratory study of dimensions, N R Mukundan and L Prakash
Sai, IIT Madras, India
Paper No. 175, A Novel Threshold Public Key Certificate Scheme for
Integrated Heterogeneous Network, K R Chandrasekhara Pillai and M P
Sebastian, IIM Kozhikode, India
Paper No. 52, Analysis of Web Application Vulnerability that lead to Web
Page Defacement, Ankitha K.B and Sujatha G, SRM, Chennai, India
Paper No. 165, Privacy-aware Role-based Access Control with Attributed-
based Encryption in Private Cloud, Ei Ei Mon and Thinn Thu Naing, UCS
Yangon, Myanmar
1pm to 2 pm Lunch Break Lobby- Auditorium
18th
December
2011, Sunday
2pm to 3.30 pm
Session VI: Enterprise
Cloud Computing
Chair: Prof Rema Padman
(Carnegie Mellon
University)
Co-chair: Prof Naveen C
Amblee (IIM Kozhikode)
Paper No. 169, A Selection Framework for SaaS-based Enterprise Resource
Planning applications, K. Venkataraghavan and R.P. Sundarraj, IIT Madras,
India
C1
Paper No. 64, A Model for Cost-Benefit Analysis of Cloud Computing,
Krishnadas Nanath and R Radhakrishna Pillai, IIM Kozhikode, India
Paper No. 66, Unified Enterprise IT Service Management through Adoption
of Cloud Computing, Mohammad Firoj Mithani and Shabana Mithani,
Wipro, Bangalore, India
Paper No. 166, Interacting Stochastic Markov Model Approach for
Optimistic Resource Scheduling on Private Cloud, Hsu Mon Kyi and Thinn
Thu Naing, UCS Yangon, Myanmar
Paper No. 125, A Synchronized Spreadsheet Framework As An IT Solution
And its Data Management Issues, Shubham Shukla, Rohit Jain, Vijit Singh,
Sushant Bhatia, Yatharth Bansal, Ks Preeti and Manu Sheel Gupta, SEETA,
Gwalior, India
2pm to 3.30 pm
Session VII: Data
Analytics and Mining
Chair: Prof Nitesh V.
Chawla (University of
Notre Dame)
Prof Shahid Abdulla (IIM
Kozhikode)
Paper No. 134, Deciphering Consumer Navigation Patterns and their Impact
on Conversion from Hotel Search Clickstream Data, B PS Murthi, Ernan
Haruvy, Gonca Soysal and Yu Wang, UTD, USA
C2
Paper No. 129, A Novel Unsupervised Fuzzy Clustering Method for
Preprocessing of Quantitative Attributes in Association Rule Mining, Binu
Thomas, Marian College, Kerala, India
Paper No. 197, Clustering based Stability despite of Temporal Variations,
Manish Joshi, Pawan Lingras, Gajendra Wani and Peng Zhang, St. Mary's,
Canada
Paper No. 97, Analysis of Equipment Failure Data By Information Extraction,
Jessy George Smith and Venkoba Rao, TCS, Mumbai, India
Paper No. 136, Impact of Search Engine Optimization on the
Advertisement, Sanjeet Singh, Gagan Deep Sharma and Pritpal Singh, BBSB,
Punjab, India
3.30 pm to 3.45 pm Coffee Break Lobby-C
18th
December
2011, Sunday
3.45 pm to 5.15 pm
Session VIII: Enterprise
Resource Computing
Chair: Prof Nirup Menon
(George Mason
University)
Co-chair: Prof Sony
Thomas (IIM Kozhikode)
Paper No. 55, Enterprise Systems and Demand Chain Management, Ravi
Seethamraju, Sydney
C1
Paper No. 37, Institutional Isomorphic Pressures on ERP Adoption in SME
Industrial Cluster, N Elangovan and R Rajendran, SRIT, Coimbatore, India
Paper No. 137, Developing a Pre-implementation Phase for Overall Strategy
Selection of ERP Implementation Using CBR Method, Reza Allahyari Soeini
and Fatemeh Sadat Miri, IDRO, Iran
Paper No. 85, Impact Of ERP Adoption Announcement on Firms’
Diversification, Growth, And Returns, Gokul Bhandari and Jagdish Pathak
Windsor, Canada
Paper No. 155, Why Are Business Performance Benefits Not Being
Realised in ERP Systems Usage in Spite of Implementation Success ?
Rajendran R and Ranga Rajagopal, SRIT, Coimbatore, India
3.45 pm to 5.15 pm
Session IX: Software
Development
Management
Prof Ravi Bapana
(University of Minnesota/
ISB)
Co-chair: Prof Anindita
Paul (IIM Kozhikode)
Paper No. 40, Agile and Open: Mindful Software Development, Shobha
Chengalur-Smith and Saggi Nevo, SUNY Albany, USA
C2
Paper No. 56, Quantified Assessment of Software Risks and its Control,
Dinesh Sundar G, Sharmila T.V and Vaishnavi M, Thiagarajar, Trichy, India
Paper No. 86, Developing Socio-Technical Ecosystems: A Strategy for Indian
Software Product Firms, Krishna Mogallapu and Madhuri Kudaravalli
CMU, USA
Paper No. 187, Re-engineering the Software Development Process using
Lean Thinking – A Case Study, Arpitha Chandrashekar and Anand
Gurumurthy, IIM Kozhikode, India
19th
December
2011, Monday
8.00 am to 7.00 pm Post Conference Tour (optional) Wynad/ Kappad
Track II: Industry Practitioners’ Forum
Date and Day Time Program Venue
17th
December
2011, Saturday
8.30 am to 9.15 am Registration Lobby- Auditorium
9.15 am to 10.15 am Inauguration Auditorium
10.15am to 11 am Keynote:- Societal Scale Adoption of Information Technology: Research
Opportunities and Policy Challenges, Prof Ramayya Krishnan (Dean, Heinz
College, Carnegie Mellon University, USA)
Auditorium
11 am to 11.30 am Coffee Break Lobby-Auditorium
11.30 am to 1pm
Session I: Emerging
Business Applications of
Information Technology
Chairs: G Subramanian (Tata Consultancy
Services)
Prof Saji Gopinath (IIM
Kozhikode)
Mobile Technology in Health care : The Way Forward; Ram
Ananthasubramony, Vijay Sylvestine: Infosys Technologies Ltd.
C2
Unleash the Power of Social Media for Pharmaceutical Companies;
Prashant Singh: Tata Consultancy Services Ltd.
Internet Enabled Car: Is it the Future Next?;Vasantha Kumar Narayan and
Sreenivas Prabhu: Robert Bosch Engineering and Business Solutions Ltd.
Smart Grid : A Point of view for India;
Ashish Kumar Das, Murthy Kanivehally, Soumya Sen; Infosys Technologies
Ltd and Amoy Kumar Datta: Indian Institute of Management Kozhikode
1pm to 2 pm Lunch Break Lobby-Auditorium
2pm to 3.30 pm
Session II: Marketing in
the Digital World:
Leveraging New
Technologies
Chairs: Prof Sunil Wattal
(Fox School of Business,
Philadelphia)
Prof Keyur Purani (IIM
Kozhikode)
Variations in Listening Across Industries and Media Platforms: Towards
Richer Social Media Insight; Reeta Mehrishi, Anil Omanwar, Jagdeep Soni,
Sujoy Sett, Subhradeep Das: Tata Consultancy Services Ltd.
C2
Br@ndsumers - How must Brands manage Consumers driving the Br@nd-
wagon?; Beena Sarkar, Nishith Mathur: Tata Consultancy Services Ltd.
Attribution Management; Rakesh Pillai, Visual IQ Inc.
Social CRM: Possibilities and Challenges; Mridul Sharma and Geeta Rohra:
Tata Consultancy Services Ltd.
3.30 to 3.45 pm Coffee Break Lobby-C
17th
December
2011, Saturday
3.45 pm to 5.15 pm
Session III: Managing
Information Technology:
Challenges and Future
Directions
Chairs: Prof Ravi
Seethamraju (University
of Sydney, Australia)
Prof S. Asharaf (IIM
Kozhikode)
Outsourcing 3.0: Road Ahead for Indian IT Industry; Kaushik Chatterjee:
Wipro Ltd.
C2
Impact of Cloud on Telecom Voice Switching Equipment Vendors; Mahesh
Govind: Nokia- Siemens Network and Sajan Liyon: Brocade Communications
Digital Strategy: Importance, Cross-Section & Beyond; Apoorv Johari: Tata
Consultancy Services Ltd.
A Strategic Approach to Management of Technology and Innovation in e-
governance Projects in India; N. Vijayakumar: Infosys Technologies Ltd.
5.45 pm to 6 pm Coffee Break Lobby-C
7.15 pm to 8.00 pm Cultural Programme Taj Gateway
8.00 pm to 9.15 pm Banquet Dinner Taj Gateway
Registration
The conference registration fee covers coffee breaks, working lunch, conference kit, banquet dinner and the conference proceedings in CD-ROM. The IPF
registration covers coffee breaks, working lunch, IPF kit, banquet dinner and the IPF proceedings.
Registration Fee Full Time Students Academic/ Govt. R&D Institutions Industry
ITSM Conference (2 days) Rs.2500/-
Rs.5000/-
Rs.6250/-
ITSM Industry Practitioners’ Forum* (one day) Rs.1500/- Rs.3000/- Rs.5000/-
Participants can make registration payments to the following account:- State Bank of India A/C Name: ITSM 2011, A/C Number: 31807989916, IFSC
Code: SBIN0010565, MICR code: 673002016 and Swift Code: SBININBB392, clearly mentioning the name of the author/ participant. The payment may be
done through bank transfer/credit card/ debit card. Payments within India can also be through demand draft drawn in favour of ITSM 2011, payable at
State Bank of India, IIM Kozhikode.
*The Industry Practitioners’ Forum offers concessional registration rates to a limited number of local Industry Practitioners/Management and
Engineering College Teachers (Rs. 1500/-) and students (Rs.500/-) on a first-cum-first served basis. The concessional rates do not cover the cultural
programme, banquet dinner, etc.
Sponsors of ITSM 2011