Impact Awards - The pitch of your life

Michael Hübl DAY 4 – 24th July 2015

1.  What to expect tomorrow.

2.  How to make the pitch of your live!

Pitch Training

Agenda next 30 minutes

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Impact Awards

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•  Saturday 3 pm to 6 pm •  2 high profile speakers •  9 people in the jury •  17 pitching teams •  100+ listeners (bring your friends and family!)

Pitch Training

The Impact Awards

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•  Saturday 3 pm to 6 pm •  2 high profile speakers •  9 people in the jury •  17 pitching teams •  100+ listeners (bring your friends and family!)

•  à Only 3 minutes to convince that you are the best team (microphone will be switched off).

•  Analog presentation. No powerpoint!

Pitch Training

The Impact Awards

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•  1-year-scholarship of the newly founded incubator of ANU (normally 10% of company shares) •  Rooms & Hardware •  Linkage to industry and investors •  Mentoring hours from alumni, experts (e,g. speakers, CEO Jambopay)

and German team members •  Given to place 1-5!

•  Seed money of 500.000 KES (managed by the incubator) •  Place 1: 250.000 KES •  Place 2: 150.000 KES •  Place 3: 50.000 KES

•  All participants will get a certificate Pitch Training

What you can win

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Pitch Training

Judgement criteria

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The pitch of your life

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1.  Great content / great story

2.  Personal appearance / how you present yourself

Pitch Training

A great pitch has 2 success factors

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•  Dress up! •  Be enthusiastic! If you‘re not, how should I be? •  Be confident! Give me the feeling you‘re doing this since years

(even if you‘re not). •  Use the whole stage (we will remove the stand) •  Be aware of your body language (Feeds on the ground, eyes to the

crowd). •  Choose your pitcher wisely! •  This is a once in a life chance! Take it! A good pitch is hard and

needs a lot of practice!

Pitch Training

There‘s no second chance for a first impression!

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1.  Your first sentence 2.  Problem 3.  Solution 4.  Why now 5.  Why you 6.  How to earn money 7.  Your last sentence

Pitch Training

A system for a great 3 minute pitch

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•  What you do in one sentence •  Keep it simple •  Choose it wisely. It‘s the first

impression of the first impression!

Pitch Training

The first sentence (10 sec)

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“We clean up your shoes when

volcanoes erupt”

•  Tell me a story I can agree to.

•  Let me feel the pain! •  The lava is burning your

shoes

Pitch Training

Problem (30 sec)

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“The volcano exploded AGAIN!

And ruined my new sneakers!

%$%#*

•  Explain simply why your product does solve the problem.

•  Make me want it right now! •  How will your product change

the world? •  Only do a demo if you are

100% sure. The worst thing that could happen is that your demo doesn‘t work.

Pitch Training

Solution (60 sec)

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“Our patent-pending, military

proofed material let your shoes shine

like they were new.”

•  Tell me why your (incredible big) market is ready for your product.

•  Why is your product is so much better then anything around.

Pitch Training

Why now (20 sec)

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Other product My product

Cleans dirt Yes Yes

Cleans volcano dirt No Yes

Re-usable No Yes

•  Investors invest in teams, not in ideas.

•  Introduce yourself as rockstars.

•  What expertise do you have? (or which experts do you know)

•  Give me the confidence that you are the best team to realise this idea.

Pitch Training

Why you (20 sec)

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•  A business is only sustainable if it earns money! How will you do that?

•  Be confident! •  Try to focus on one source. •  How do you win your first customers?

Pitch Training

How to earn money (20 sec)

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•  Nail it! It is the last sentence before the judge makes the rating!

Pitch Training

Your last sentence (10 sec)

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“As you have seen, my product will change the world for shoe lovers – I

would love to get your support”

Practice Practice Practice

You have 20 hours left!

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Register now at the desk!

Download these slides at: twitter.com/theimpactweek

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Inspired by:http://de.slideshare.net/Barcinno/the-perfect-startup-pitch-deck-24239339?related=1

Pitch Training 21