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By Chris Kieff @ckieff * Implementing Social Media In Business Day 3
| Date post: | 13-May-2015 |
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Business |
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By Chris Kieff
@ckieff
*Implementing Social Media In BusinessDay 3
*Course Agenda
*Mar 1 Management Tools
*Mar 3 Facebook Pages
*Mar 8 Twitter Accounts
*Mar 10 YouTube Channels
*Mar 15 LinkedIn for Business
*Mar 17 Blogging for Business
*Twitter Twourse Tweginda
*Twitistory
*Twoverview
*Twrategy
*Twest Twractices
*Twools
*Twining Twup Two Twitter
*Twitter History
*Ranked as the 10th Site worldwide for traffic
*29% of Twitter’s traffic is from USA
*Ranked #7 in the USAhttp://ow.ly/48Qmt
*What Can You Do With Twitter?
*Social Networking with Influencers
*Customer Relations
*Promotions and Sales
*Event Promotion & Activation
*Issue Advocacy
*Reputation Management
*Competitive Analysis
*Listening
*Twitter Business Strategy* 1. Include brand name. The name of the company should be
included in at least your bio, and ideally your handle as well.
* 2. Tweet transparently. Disclose whether the handle will be maintained by one individual or a team of people within the company.
* 3. Use a real photo. Use a real photo as your followers will want to see that you’re a real person. Enlist a designer to jazz it up.
* 4. Protect against brand jacking. Consider registering variations of your brand (i.e. Nike,Nikeshoes, etc) in an effort to protect against brand jacking.
* 5. Create a Twitter schedule. Define the roles and responsibilities internally among your team members.
* 6. Don’t protect updates. Unless you have a real business reason, a tendency to be insulting, or something to hide.
* 7. Upload a custom background. Give your profile personality by uploading a custom background image (minimum: 1280×1024 pixels).
From: Ogilvy PR Twitter 4 Business
*Twitter Best Practices* Build your following, reputation, and customer's trust with these simple
practices:
* Share.
* Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
* Listen.
* Regularly monitor the comments about your company, brand, and products.
* Ask.
* Ask questions of your followers to glean valuable insights and show that you are listening.
* Respond.
* Respond to compliments and feedback in real time
* Reward.
* Tweet updates about special offers, discounts and time-sensitive deals.
* Demonstrate wider leadership and know-how.
* Reference articles and links about the bigger picture as it relates to your business.
* Champion your stakeholders.
* Retweet and reply publicly to great tweets posted by your followers and customers.
* Establish the right voice.
* Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
From: business.twitter.com/basics/best-practices
*Best Practices (Cont.)
*For Content:
*Engaging, funny, entertaining, intelligent, informative, WIIFM, ROI
* Introduce your content (never share a naked link)
*Write to be shared (100-120 character max)
*Watch trending topics for terms you can use to increase exposure
*Engagement = Listening + Responding
*Thank RT’s and positive mentions of your brand
*ReTweet Posts from your followers and influencersFrom: Spur Interactive’s Blog http://ow.ly/48QSg
*Twitter Tools
*Tweetdeck, Hootsuite, CoTweet
*www.OneForty.com
*HashTags- http://wthashtag.com/Main_Page
*Tweet Chats – http://ow.ly/48QUu
*www.TweetChat.com
*www.TweetGrid.com
*Lab: Setting up a Twitter Account
*Sign up for Twitter
*Create Lists
*Setup up Hootsuite or Tweetdeck
*Send your first couple of tweets
*Follow 150 accounts
*www.Listorious.com
*www.Twellow.com
