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Impressions on Mobike from Shenzhen - HvA CMD

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Bike sharing in Shenzhen Iskander Smit, @iskandr, May 16, 2017
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Page 1: Impressions on Mobike from Shenzhen - HvA CMD

Bike sharing in ShenzhenIskander Smit, @iskandr, May 16, 2017

Page 2: Impressions on Mobike from Shenzhen - HvA CMD

@iskandr

Innovation Director

chairman foundation

visiting professor

Iskander Smit

Page 3: Impressions on Mobike from Shenzhen - HvA CMD

We craft digital productsthat people love to use

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Teams dedicated to the client products

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From smart to intelligent city

Urban grid + people + intelligent things

What is the role of things as citizens? Make intelligent things purify the air

PPP research project

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Shenzhen what to learn

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1980 2010

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Shenzhen makers of the world

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Bike sharing Mobike

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https://www.youtube.com/watch?v=5pJNxg81JnI

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Bike culture fight the rain Picture by Monique van Dusseldorp

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Bike culture electric bikes Picture by Peter Bihr

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72It’s not a van Moof. But 300$ and used everywhere

Bike culture more electric bikes Picture by Marco van Heerde

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Bike culture maker culture Picture by Monique van Dusseldorp

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75App sends you the code for the number lock

Bike sharing Ofo Picture by Marco van Heerde

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Bike sharing Mobike

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Bike sharing and more brands Picture by Peter Bihr

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CHINACHANNEL.CO

https://www.slideshare.net/MatthewBrennan6/china-bike-sharing-report-march-2017

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CHINACHANNEL.CO

DAILY ACTIVE USERS (THOUSANDS)DATA SOURCE: QUESTMOBILE FEB 2017

9 1847

112

303

438487

812

978

12 139 10

69

143

255306

486

MAY-16 JUN-16 JUL-16 AUG-16 SEP-16 OCT-16 NOV-16 DEC-16 JAN-17

AUGUST: MOBIKE ENTERS BEIJING

SEPT END: MOBIKE ENTERS GUANGZHOU

NOV: MOBIKE ENTERS SHENZHEN & CHENGDU

OCT: OFO STARTS DEPLOYING OUTSIDE UNIVERSITY CAMPUSES

Page 25: Impressions on Mobike from Shenzhen - HvA CMD

BEIJING SHANGHAI GUANGZHOU SHENZHEN

POPULATION(MILLIONS) 24.19 21.72 14.04 11.37

OFO BIKES IN CIRCULATION (THOUSANDS) 150 100 80 80

MOBIKES IN CIRCULATION (THOUSANDS) 150 100 100 100

END OF 2016 ESTIMATED TOTAL SHARED BIKES IN CIRCULATION 360 200 200 320

END OF 2017 PREDICTED SHARED BIKES IN CIRCULATION 540 600 350 320

END OF 2016 BIKES PER CAPITA (BIKES/POPULATION) 1.5% 0.9% 1.4% 2.8%

FUTURE MAXIMUMSHARED BIKES PER CAPITA (BIKES/POPULATION)

2.5% 2.5% 2.5% 2.8%

Data Source: Tencent TechCHINACHANNEL.CO

TIER 1 CITIES

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Find the bike

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Find the bike

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Scan to open

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Managing your life

From shopping to energy bills

and paying everywhere, from shops to stalls

Includes Mobike

WeChat

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Tencent WeChat as the IoT operating system

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76Tubeless tires

Bikes and the city? Picture by Marco van Heerde

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Bikes everywhere

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Bikes everywhere Picture by Peter Bihr

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Mobike & WeChat an important combination

The key Bike-sharing plan made easy Pay directly with WeChat pay. Based on solid bikes + smart lock

Why is it different? The current systems create a kind of mess. People made their own bikes by sabotaging the system (Ofo bike) Making the bikes connected solves this.

And what is more to say? It is a huge success and growing. The perfect fit on the WeChat payment culture But bikes are now ‘polluting’ the city

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Thanks@iskandr

Pictures from Shenzhen by Monique van Dusseldorp and Peter Bihr


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