E-Commerce at Tele2 Letting A Small Fighter Brand Take the Lead"Patrik Svensson, Head of Digital Practise, Tele2 HQ

About Tele2. From Amsterdam to Kamtjatka.

•  38 million customers •  8000 employees •  11 countries •  130 ”Online workers” •  100 Partners •  Small Online units

WHO WE ARE

We started with a ”swedish fighter brand”. Comviq and eComviq set a new standard.

BACKGROUND

•  Secret Agreement on platform 2011 "•  From Designs to Production in 3 months (Nov’12)"•  Magento ECG used for product design"•  Comviq built its own dev team during 2012"•  Core Adaptation for all countries (”Telco Core”) "•  Nearshoring and Swedish partners a hit!"•  All Tele2 brands/countries in line to copy this"

IDENTITY'

CONTENT&

WEB$PRODUCTION$

•  After eComviq we launched Pickup in Store, Pods and Mobile First initiative"

•  Putting Developers in brands was magic!"•  Nearshoring a huge cost saver "•  Comviq is now online leader* in Tele2"

Comviq and the eComviq project was only the beginning. Comviq is 1 year ahead now.

SITUATION

*= First with: E-Commerce Platform, Pods (Mobile Terminals), Web/Mobile Tracking with GA, A/B testing internally, External SEO, Real-time monitoring in team, API proxy/gateway architecture, Data focus, Operational/real-time monitoring etc"

In Summary. The first 6 months of Operations. A great journey so far!

CONCLUDING

POD Email

Data

Customer Profile

Usage Analysis

Next Best Action

Customer-focused Action

Action Fulfillment

API

Data 1 Data 2 Data 3 Data 4 Data 5

Mobile Web Web Kiosker SMS Kundservice

-  Customer Lifecycle -  Customer Profitabiliy

-  Event Analysis

-  Predictive Analytics -  Next Best Offer

App

•  The platform is flexible/structured. Handles core/local adaptions."•  Economically viable for smaller markets and fighter brands"•  Great people to work with at Magento ECG, Ciklum and Improove !"•  Would be awesome to see a ”Magento in the Cloud” offering "•  Will be interesting to see how Magento fits our ”omnichannel strategy” ""

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Thanks! Twitter: @skirtap

LinkedIn: http://www.linkedin.com/in/patriksv