C H A R L O T T E ’ S W E B W A S F O U N D E D B Y T H E S TA N L E Y B R O T H E R S I N C O L O R A D O , U S A
**Study by Bright�eld Group strategic research �rm in partnership with HelloMD.
*Forbes
T H E H E M P - D E R I V E D C B D M A R K E T I S E X P E C T E D T O E X C E E D
$ 1 B I L L I O N I N S A L E S B Y 2 0 2 0 .
A S O F 2 0 1 6 , T H E R E W E R E A N E S T I M A T E D O N E M I L L I O N H E M P - D E R I V E D C B D U S E R S I N T H E U S A , W I T H C H A R L O T T E ' S W E B A S
T H E L E A D I N G C O N S U M E R C H O I C E .
With an estimated 700% growth by 2020*, the hemp category has gained a foothold in the supplement market.
Google searches for “CBD” accelerate sharply, and every week it is more popular than the last.
As the most recognized brand and the market leader** in the category, Charlotte’s Web has
received global media coverage due to the highly positive consumer experience with our products.
AN
NU
AL
SA
LE
S (
$M
M)
2016
$174.30$287.30
$505.40
$758.50
$1,102.40
$1,577.50
2017 2018 2019 (est) 2020 (est) 2021 (est)
AS SEEN ON:
W H Y H E M P W O R K S
Our body naturally produces compounds called endocannabinoids (endo = inside), and hemp produces phytocannabinoids (phyto = plant). Both bind to receptor cells that “�t” like a key into the
receptors to unlock your body’s own ability to maintain ideal overall health.
Phytocannabinoids are found in plant-based foods, such as tea, �ax, carrots, rosemary, and much more, with the greatest concentration of phytocannabinoids found in hemp (Cannabis sativa).
A vast and vital receptor system within the human body—called the ENDOCANNABINOID SYSTEM
(ECS) —is responsible for supporting and maintaining healthy balance, or homeostasis.
The ECS is made up of receptors on cell membranes that regulate a variety of processes, including eating, sleeping, relaxation, and cognition. It also assists in the body’s overall recovery and repair.
S U P P O R T I N G T H E E C S
H E M P S U P P L E M E N T S
H E A L T H Y D I E T
D A I L Y E X E R C I S E
RECEPTORS PRIMARILY FOUND IN
NERVOUS SYSTEM
RECEPTORS PRIMARILY FOUND IN
IMMUNE SYSTEM
CB2CB1
T H E H I G H E S T Q U A L I T Y ,F R O M S E E D T O B O T T L E
Our 1,000,000+ plants are tended by hand, the way Mother Nature intended
The elements in Colorado will test you, which is why we so rigorously do the same to our soil
Our water sources are tested multiple times a year to ensure they're free from harmful microbes and bacteria
We test our hemp every �ve days during harvest season so that it is processed at the exact moment it meets our standards
Undeniable Quality: higher standards, cleaner processing, unquestionable consistency
Manufactured in an FDA-registered facility
Awarded a 98.9% rating in a voluntary audit of our Current Good Manufacturing Practices (CGMP)
Non-GMO hemp grown on American family farms
Proud member of the American Herbal Products Association (AHPA)
C H A R L O T T E ’ S W E B P R O D U C T S A T T R A C T A K E Y D E M O G R A P H I C F O R
R E T A I L A N D K E E P D O L L A R S I N - S T O R E .
T R U S T E A R N E D N A T U R A L L Y ™
F L A V O N O I D S
M O R E T H A N J U S T C B D™
Did you know that our oils and capsules are more than just CBD?
In addition to cannabidiol, our broad-spectrum hemp extract comes from
the whole plant so that it includes more than 80 other phytocannabinoids,
terpenes, and �avonoids in every serving.
A group of phytonutrients that serve as cell messengers with their own health-promoting bene�ts.†
T E R P E N E S
Fragrant oils found in hemp and other plants. Terpenes bind to receptors in the human body and
carry a variety of health bene�ts.†
P H Y T O C A N N A B I N O I D S
The sub-group of cannabinoids produced by hemp (and other plants) includes cannabidiol (CBD), cannabigerol (CBG),
cannabichromene (CBC), & more.
T H E S E C O M P O U N D S W O R K S Y N E R G I S T I C A L L Y T O H E I G H T E N P O S I T I V E E F F E C T S , S O M E T I M E S R E F E R R E D T O A S T H E “ E N T O U R A G E E F F E C T , ”
M A K I N G T H E M M O R E C O M P L E T E T H A N S I N G L E - C O M P O U N D C B D A L T E R N A T I V E S .
† These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.
MSRP $164.99
1 fl oz
$82.49WHSL
Approx. 60 mg hemp extract per .5 mL serving
MAXIMUMSTRENGTH
OIL
S • Available in three strengths
• Delicious Mint Chocolate and Organic Olive Oil �avors
• Fast absorption with an easy-to-use dropper
• Whole-plant hemp extract
• Gluten free, Non-GMO, 100% Vegan, Kosher
• Dimensions (inches): 1 oz 1.44 (w) x 4.156 (h) x 1.313 (d) 3.38 oz 2.063 (w) x 5.375 (h) x 1.938 (d)
Last update: August 2018
MSRP
ITEM NUMBER | MC
ITEM NUMBER | MCCOMING SOON
$39.99 $99.99
1 fl oz 3.38 fl oz
$19.99 $49.99WHSL
Approx. 10 mg hemp extract per 1 mL serving
FULLSTRENGTH
CHARLOTTE'S WEB HEMP EXTRACTS ARE SPECIALLY FORMULATED WITH NATURALLY-OCCURRING BIOACTIVE PHYTOCANNABINOIDS
MSRP $74.99 $188.99
1 fl oz 3.38 fl oz
$37.49 $94.49
910.069
910.055 910.056
| OO 910.053 910.054
WHSL
Approx. 25 mg hemp extract per 1 mL serving
EXTRASTRENGTH
ITEM NUMBER | MC 910.059 910.060
| OO 910.057 910.058
MAX - 1 oz
FULL MC - 1 oz
FULL OO - 1 oz
FULL MC - 3.38 oz
FULL OO - 3.38 oz
EXTRA MC - 1 oz
EXTRA OO - 1 oz
EXTRA MC - 3.38 oz
EXTRA OO - 3.38 oz
• Available in two strengths and two sizes
• Easy, no-spill capsules to add to your supplement routine
• Whole-plant hemp extract
• Gluten free, Non-GMO, 100% Vegan
• Dimensions (inches): 2.00 (w) x 3.75 (h) x 1.875 (d)
Last update: August 2018
MSRP $34.99 $59.99
30 ct 60 ct
$17.50 $29.99WHSL
30 ct
60 ct
30 ct
60 ct
15 mg hemp extract per capsule
FULLSTRENGTH
THE SAME EXTRACT WE USE IN OUR OILS IN A FORM THAT IS EASY TO ADD TO AN EXISTING SUPPLEMENT ROUTINE
MSRP $69.99 $119.99
30 ct 60 ct
$34.99 $59.99WHSL
35 mg hemp extract per capsule
EXTRASTRENGTH
ITEM NUMBER 920.028 920.029
ITEM NUMBER 920.030 920.031
CA
PS
UL
ES
• Cream is available in Unscented and Soothing Scent
• Balm is available in Soothing Scent in two sizes
• A thoughtful blend of soothing botanical ingredients like turmeric, arnica, vitamin E, aloe, shea butter, and more
• Whole-plant hemp extract
• Gluten free, Non-GMO, Cruelty free
• Dimensions (inches): Infused Cream 2.375 (w) x 4.75 (h) Infused Balm 0.5 oz (4 PDQ) 2.15 (w) x 3.5 (h) x 3.25 (d) Infused Balm 1.5 oz (4 PDQ) 3.00 (w) x 5.25 (h) x 3.00 (d)
MSRP $49.99
2.5 oz
$24.99
$149.99
WHSL
6 PK PDQ WHSL
UNSCENTED
SOOTHING SCENT
6 PK - PDQ MIXED SCENTS
0.5 oz
1.5 oz
0.5 oz 4 PK - PDQ
1.5 oz 4 PK - PDQ
750 mg hemp extract per tube
INFUSEDCREAM
OUR TRUSTED HEMP EXTRACT IN A CREAM AND BALM TO HELP SUPPORT HEALTHY-LOOKING SKIN AND BEAUTIF ICATION
MSRP $14.99 $39.99
0.5 oz 1.5 oz
$7.49 $19.99WHSL
0.5 oz - 150 mg hemp extract per tin1.5 oz - 450 mg hemp extract per tin
INFUSEDBALM
COMING OCTOBER 2018
COMING DECEMBER 2018
Last update: August 2018
ITEM NUMBER | UNSCENTED 930.001ITEM NUMBER | SOOTHING SCENT
930.002
ITEM NUMBER 930.005 930.006
TO
PIC
AL
S
• Available in two sizes
• Blended with easily-digestible MCT oil
• Whole-plant hemp extract
• Gluten free, Non-GMO, 100% Vegan
• Dimensions (inches): 1 oz 1.313 (w) x 4.094 (h) x 1.313 (d) 3.38 oz 1.781 (w) x 5.31 (h) x 1.781 (d)
Last update: August 2018
1 oz
3.38 oz
Approx. 25 mg hemp extract per serving
PAWS
PAWS HELPS DOGS TO MAINTAIN A SENSE OF CALM AND HELPS SUPPORT THEIR ACTIVE HIPS AND JOINTS
MSRP $74.99 $188.99
1 fl oz 3.38 fl oz
$37.49 $94.49WHSL
ITEM NUMBER 910.015 910.016
PE
T
WITHOUT ELEVATING BASEWITH ELEVATING BASE
FLOOR SHIPPER
$555-10%
$49920 UNITS
(6) 1 oz Full Strength
(6) 1 oz Extra Strength
(4) Capsules Full Strength 30 ct.
(4) Capsules Extra Strength 30 ct.
$980
$882
ITEM NUMBER 820.066
ITEM NUMBER 820.065
36 UNITS
(12) 1 oz Full Strength
(12) 1 oz Extra Strength
(4) Capsules Full Strength 30 ct.
(4) Capsules Extra Strength 30 ct.
(4) Hemp Infused Balm 1.5 oz
DISPLAY CASEDimensions (inches): 36 (w) x 8 (h) x 12 (d)
Dimensions (inches): 9 (w) x 58 (h) x 15 (d)Corrugated cardboard display unit. Can be used with or
without the �oor-standing elevating base. It is a small
footprint, free-standing display to merchandise near your
registers or throughout department.
* Limited supply available. * Check with your rep for shipping timeline.
-10%
810.027ITEM NUMBER
Transparent acrylic box that �ts for a variety of products.
It features a front panel that allows opening and closing the
unit along with a lock for storing or displaying products
safely. It is also available without this front locking panel
where products can be picked up.
Last update: August 2018
MA
RK
ET
ING
820.067
0.5 OZ BALMDISPLAY VEHICLE
Dimensions (inches): 11 (w) x 11 (h) x 3 (d)
ITEM NUMBER
Branded gravitational feeder, �ts 12 balm tins (0.5 oz).
Automatically dispenses products once one is picked up.
Easy to reload, compact for placement near registers.
* Limited supply available. * Check with your rep for shipping timeline.
Last update: August 2018
MA
RK
ET
ING
Last update: August 2018
WHAT IS THE DIFFERENCE BETWEEN HEMP AND MARIJUANA?
In short, hemp is de�ned in the 2014 Federal Farm Bill as any part
of the Cannabis sativa L. plant, growing or not, that contains less
than 0.3% of ∆-9 THC on dry weight basis. Anything else above
that 0.3% threshold is considered marijuana.
ARE HEMP SEED OIL AND WHOLE-PLANT HEMP EXTRACT OIL THE SAME?
No. Hemp seed oil is rich in omega fatty acids but contains low
levels of CBD or none at all. Charlotte's Web hemp extract is made
from the whole plant, while hemp seed oil is made from the seeds.
IS IT POSSIBLE TO TEST POSITIVE ON A DRUG TEST FROM USING CHARLOTTE'S WEB PRODUCTS?
Much like the consumption of poppy seeds may lead to a positive
drug test for opioids, the consumption of certain hemp products
may lead to a positive drug test for tetrahydrocannabinol (THC).
THC is inherently present in trace amounts in hemp plants. The
legal limit of THC in hemp is no more than 0.3%. Furthermore, the
underlying science behind the conversion of certain cannabinoids,
for example cannabidiol (CBD), when consumed, to other related
cannabinoids, for example THC, is not yet fully understood.
Although the risk is low, because of individual biochemistry, the
possibility of conversion of cannabinoids, and the possibility of
trace (but legal) amounts of THC inherent in hemp products, we
strongly suggest consulting your healthcare provider before
consuming any hemp products if you are subject to drug testing.
WHAT IS THE DIFFERENCE BETWEEN CBD ISOLATE AND WHOLE-PLANT EXTRACT?
Whole-plant extract contains a variety of over 400 compounds
like cannabidiol (CBD), secondary phytocannabinoids, terpenoids,
terpenes, and �avonoids. CBD isolate is only the single compound,
cannabidiol.
ARE HEMP PRODUCTS PSYCHOACTIVE?
No.
APPROXIMATE CBD BREAKDOWNS ARE AS FOLLOWS:
Oils: Full Strength 6.67 mg CBD per mL, Extra Strength 16.67 mg
CBD per mL, Max 60 mg CBD per mL. Capsules: 15 mg 8.5 mg CBD
per capsule, 35 mg 19 mg CBD per capsule. Topicals: Cream 400
mg CBD per container, Balms 0.5 oz tin 98 mg CBD per container,
1.5 oz tin 300 mg CBD per container.
WHEN CAN I EXPECT TO SEE RESULTS?
Each person is di�erent and will have a di�erent amount of
cannabinoid receptors (CB receptors). Therefore, those with large
amounts of CB receptors and an active endocannabinoid system
(ECS) might see results immediately, while those people with lower
amounts of CB receptors might take up to 4 weeks or more to �nd
the results they are looking for. Since the ECS works on saturation,
we suggest starting LOW AND SLOW and after a few weeks, if
desired benefits have not been achieved, step up to the next
strength or increase suggested serving size.
WHERE IS OUR HEMP GROWN?
Our Non-GMO hemp is grown outdoors using organic and
responsible farming methods on family farms in the US, currently in
CO, KY, and OR.
WHY IS CHARLOTTE'S WEB HEMP EXTRACT QUALITY SO GOOD?
Created by the Stanley Brothers, Charlotte's Web products are
made from superior proprietary genetics, which develop a large
amount of phytocannabinoids without developing enough ∆-9
THC to pass the 0.3% threshold. This is important because we can
get high concentrations of phytocompounds with very little raw
material. We oversee all the aspects of the business, from seed to
sale, to guarantee that our quality remains the best. All of that raw
material is later processed in an FDA-registered facility, which has
gone through a third-party audit for the certi�cation of Current
Good Manufacturing Practices (CGMP), to manufacture dietary
supplements.
FA
Qs
Last update: August 2018
Mint Chocolate (30 mL & 100 mL)
Organic Olive Oil (30 mL & 100 mL)
FULLSTRENGTH
Mint Chocolate (30 mL & 100 mL)
Organic Olive Oil (30 mL & 100 mL)
EXTRASTRENGTH
Mint Chocolate (30 mL & 100 mL)
Organic Olive Oil (30 mL & 100 mL)
ORIGINALSTRENGTH
Mint Chocolate (30 mL)MAXIMUM
STRENGTH
Flavorless (30 mL)ISOLATE
Product LineIPA
& SFECO2 Mix
IPAExtraction
Only
SFE CO2Extraction
Only
CAPSULES
PAWS
OILS
TOPICALS
Full Strength (30 ct & 60 ct)
Extra Strength (30 ct & 60 ct)
Paws (30 mL & 100 mL)
Hemp Infused Cream(Unscented & Soothing Scent)
Hemp Infused Balm(0.5 oz & 1.5 oz)
WHY ARE THERE DIFFERENT AMOUNTS OF HEMP EXTRACT IN THE FULL AND EXTRA STRENGTH OILS DEPENDING ON FLAVOR, AND ARE THEY STILL THE SAME STRENGTH?
We use two di�erent types of extraction methods, IPA (alcohol) and
CO2, which result in the varying hemp extract content between the two
formulations. Olive oil and MCT oil may have di�erent hemp extract
mg per mL due to the extraction method used. Regardless of the
extraction method used, the strength will be the same due to the
consistency and stability of our proprietary hemp genetics.
WHAT IS THE ECS?
Every living animal with a central nervous system has an
endocannabinoid system (ECS). The ECS is a vast and vital network of
CB receptors that in�uences other major systems within the body and
is responsible for keeping us in good health. The ECS also
communicates and interacts with almost all other bodily systems to
keep the body in a state of homeostasis.
FA
Qs