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InterviewOne of the major techniques in

information or data gathering

Purposeful face to face relationshipbetween two persons:

1. The INTERVIEWERasks questions to

gather information and;2. The INTERVIEWEEthe respondent

who supplies information asked for

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Key Characteristics

Onot just answers yes or no.

Obegin with why or how,.

O interview should beconversational

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O Use active listening skills

O Responses are audio-recorded and

written

O Written notes include andbehaviors and immediate

personal about the interview.

Key Characteristics

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Conducting In-depth Interview

O clarify the purpose of the interviews.

O design a way to elicit this information

through the interview process.

O The facesheet,O The interview questions

O Thepost-interview comment sheet

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In the beginning of the interview:

make introductions,

explain the purpose of the study, and

put the respondent at ease.

Listen and observe until all of the important

issues on the interview guide are explored.

involves creating a verbatim text of each

interview by writing out each question and

response using the audio recording.

Conducting In-depth Interview

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involves re-reading the interview transcripts to

identify themes emerging from the respondents

answers

involves checking the credibility of the information

gathered and a method called triangulation is

commonly used to achieve this purpose.

share results from the in-depth interviews through a

written or oral report

Conducting In-depth Interview

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Advantages

Provide much more detailed informationthan what is available through other data

collection methods such as surveys.

A skillful interviewer is likely to draw fromthe latter certain types of confidential

information which might not be possiblethrough the use of, for instance, of thequestionaire

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Disadvantages1. Prone to Bias

2. Can be time-intensive

3. Not generalize

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Criticism1. requires a skilled interviewer

2.lack of structure makes results

susceptible to interviewer interpretation3.data are soft and difficult to analyze and

interpret

4. Getting too personal5. inconsistency

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REFERENCES

O http://uk.megafon.dk/default.asp?Action=Details&Item=331O http://www.godfrey.com/How-We-Think/B2B-Insights-

Blog/Research/~/media/Files/InDepthInterviewG2B808CAF.

pdf

O http://edis.ifas.ufl.edu/fy393

O http://www.esf-agentschap.be/uploadedFiles/

Voor_ESF_promotoren/Zelfevaluatie_ESF-

project/m_e_tool_series_indepth_interviews.pdf

O http://www.leeds.ac.uk/educol/documents/000001172.htm

O Calderon, J.F. and Expectacion C. Gonzales (2008). Interview.

Methods of Research and Thesis Writing, National Bookstore,

Mandaluyong City 1550. pp.129-132

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GROUP 3DUMALIG, Arriane Mae

GARCIA, Ashton Jalra

SAYAS, Charmela Anne

YBANEZ, Lorenz Leinard