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Acumatica:In It to Win
ItJean Gea
Product Marketing Manager, Acumatica
August 20, 2013
Source: “The State Of ERP In 2011: Customers Have More Options In Spite Of Market
Consolidation”, Forrester, May 2011
21%
Subscription ERP to grow 21%
annually through 2015
Source: “Ten Myths and Realities of the Software Market in 2013
”, Forrester, 2013
44%
Subscriptions already
44% of all business software spending in
2013
Purpose
Build a strong brand
Beat the competition
Beat the competition
Build a strong brand
Build a Strong Brand
Make a PromiseDifferentiate
Deliver consistently
Build a strong brand
MM = Fragmentation
• “Diversity of demand”1
• Fragmentation will persist
• SMBs prefer smaller and more localized IT providers
1 Whitepaper by McKinsey’s Tech, Media and Telecom Practice, Winning in the SMB Cloud (2011): http://www.mckinsey.com/client_service/high_tech/latest_thinking/winning_in_the_smb_cloud
“The Switchers”
“The Newbies”
Battle for Attention
Enterprise ERP
SAPOracle
Dynamics AX
Pre-ERP
ExcelQuickBooks
Zoho
Small Business Upper Mid-Market Enterprise
1 2
Lower Mid-Market
Customer size
Acumatica
ERP Branding WarsNetSuite IntacctDynamics
• Old Tech
• Ubiquitous
• Established
• Cloud-only
• Highly driven
• Resourceful
• Limited
• Specialized
• Expertise
• Young
• Innovative
• ?
Adaptable
Deployment
On-Premises
In the Cloud
Payment
Purchase
Subscription
Unlimited Users
Functionality
Integration
Internal
External
Customization
Development
Partner Relations
hip100%
Channel Model
Multi-Channel Model
VAR
ISV
OEM
Hosting
Our Unique Advantage
Acumatica Cloud ERP
• One solution, infinite possibilities
• Adapts to your business
• All the benefits of the cloud, with none of the drawbacks
Adaptable Cloud ERP
Deployment choice
Easy to use
Payment flexibility
Custom fitted
Product Value Propositions
Easy to use
Custom fitted
Deployment choice
Payment flexibility
Value Prop Key Messaging By Audience By Features
1) Easy to use
• Work from anywhere, on any device.
• Use 100% of the system’s capabilities in the browser, and enjoy the same performance of traditional ERPs.
• Collaborate real time with the latest data at your fingertips.
• Pull reports real-time and update customers immediately.
• Unlimited free users, so you can involve everybody in your ERP.
• BDMo Desktop-like performance, even in the cloud.o Access on the go. Intuitive user interface with
browser-based access from anywhere, anytime.• TDM
o Lower TCO by moving to the cloud, with no escalating costs or lock-in. Lower maintenance costs with one centralized database.
o Ease of administration. Rights-based access allow maximum control of user roles and access to read/write specific data.
o Built-in security. Business logic and processing is done on a server in a secure location of your choice. Advanced data encryption.
• Easy navigation• Easy data entry• Quick search• Real-time connectivity with Excel• Parametric filtering in-browser• Drag and drop attachments• Mark your Favorites • Rights based access• 100% browser-based• Tablets and mobile devices
2) Custom fitted
• Protect your existing investments by integrating Acumatica with existing software.
• Integrate easily with third-party applications on the industry standard .NET platform.
• Extend your ERP with numerous ISV applications that integrate with Acumatica.
• Customize Acumatica to fit your business processes like a glove.
• TDMo Save time. Rapidly convert your expertise into
software programs that run on Cloud technology.o Integrate easily with existing software or third-
party applications. Acumatica is built on the industry standard .NET platform.
o Lower cost of development with resources familiar with the industry standard .NET platform.
• BDM• Minimize user disruption. Build workflow based
on existing business processes and keep users productive.
• With Acumatica Studio, create highly scalable cloud software that stand alone, or part of a larger offering
• Built-in functionality for financials, document management, and much more
• Pre-integrated accounting objects and modules
• Applications inherit multi-tenancy support for centralized management
• Built-in performance to help your applications run efficiently over unreliable Internet connections.
Continued…
Key Messaging By Value Prop, Audience & Features
Value Prop Key Messaging By Audience By Features
3) Deployment choice
• Deploy Acumatica in the cloud or on-premises, and easily switch later. No matter which you choose, it’s the same powerful cloud ERP.
• TDMo Own and retain control over your data. Export a clean
copy of your data at anytime.o Never get locked-in. Switch easily between deployment
options. Access your data and migration tools easily.
• Deploy on-premises• Deploy on Acumatica SaaS• Select your own hosting
provider
4) Payment flexibility
• Choose a subscription plan, or buy the license. You can switch between both at any time.
• No guesswork and no hidden costs.
• Unlimited free users, so you are free to grow.
• Get everything you need for everyone in your company at one affordable price.
• BDMo Lowest TCO. Choose the functionality, deployment
method and licensing option that gives the lowest TCO.• TDM
o Easy cost planning. Cost planning is simplified as Acumatica includes unlimited free users.
o Never get locked-in. Switch easily from subscription plan to license purchase.
o No guesswork, no hidden fees. Priced by suite, not by module. Our application suites include all modules and takes the guesswork out of your purchase decision.
• Licensing management functionality
• Subscription plans for SaaS and SOP
Key Messages By Value Prop, Audience & Features
Acumatica Adapts to Your Business
Beat the competition
Build a strong brand
Old World New World
Attack Points• GP “web-
client”• SL core
modules cannot be accessed from a web browser
• CRM not included, requires “Connector”
• GP built on Dexterity (1991)
Attack Points• SaaS
deployment only
• Per-user pricing• Customizations
using proprietary NetSuite tools
Attack Points• SaaS
deployment only
• Per-user pricing
• Financials only
Why Should I Bet on Acumatica?• Quality of technology• Quality of business strategy • Quality of partners • Quality of customers • Quality of team
Build a strong brandVoice of our customers
Product messaging Product data sheets
Product videos
Beat the competition
Competitive battle cardsCompetitive data sheets
Competitive pricing calculators
Resources
partner.acumatica.com