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www.omnepresent.com Inbound Marketing Strategies For Non-profits
| Date post: | 14-Jul-2015 |
| Category: |
Government & Nonprofit |
| Upload: | omnepresent |
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● Inbound Marketing is one of the most effective marketing strategies for non-profits
● One of the most important goals any non-profit should have is to tell their story
● One can do Inbound Marketing to create a compelling story for a non-profit that will spark and inspire action and advocacy
● Creating a clear and compelling story is critical to build strong and loyal non-profit advocates who will donate their time and/or money to help in your cause
Inbound Marketing Strategies For Non-profits
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Your Non-profit's Story : Key Points
● Why was your non-profit created?● What progress has your non-
profit made so far?● What is your non-profit working
towards?● What do you need to get there?● How getting involved [donations,
volunteering] will make this happen?
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Non-profit's Story Through Inbound Marketing
● Inbound Marketing, an extremely effective B2B and B2C marketing strategy
● Inbound Marketing can be the perfect medium to tell your non-profit's story
● Through Inbound Marketing non-profits can create and drive advocacy, increase donations and increase participation
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Steps To Promote With Inbound Marketing
● Blogging● Social Media● Premium Content● Email Marketing● Donor Lead Nurturing● Donor / Activist Management and
Segmentation● Video
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Blogging
● Blogging is such a powerful way to get your messages heard and increase awareness for your non-profit's cause
● Things you can blog about○ Update problems that you're
trying to solve○ Tips for helping the cause○ Your non-profit's progress○ Events Preview / Post views○ Features
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Social Media
● Social Media is great communication platform for sharing and spreading your blog for non-profit
● You can also use social media to build communities around your non-profits cause
● The engaged audience on your social networks, will spread the word and increase awareness about your organization
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Premium Content
● Premium content can be effectively used to help, educate and motivate people who are interested in your cause
● You can create content for both the audience you're non-profit serves and also the donors
● Premium content can come in various formats like :
1. EBook 2. Webinars 3. Case study on a success story 4. Subscription to podcasts, etc.
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Email Marketing
● The main digital marketing strategy is email marketing for most of non-profits. Through the Email, non-profit can keep everyone in the loop and generate donations
● Many non-profits are not fully realizing email's potential and thus falling short on results
● Two main areas in Email marketing : 1. List Segmentation2. Strategic Re-targeting
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Email Marketing : 1. List Segmentation
● Many non-profits have a decent sized mailing list, means everyone gets the same emails, typically asking for donations each month
● The people on your non-profit list value different things and have different interests
● By segmenting your list you can custom tailor a few emails to speak directly to what that person cares about and values
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Email Marketing : 2.Strategic Re-targeting
● Strategic re-targeting is followed by segmenting list
● If someone has started taking a certain action but has not completed it yet, you can send them a follow up email
● For Example: You send out an email to a list of everyone who has donated previously but not in the last 6-months and you request some form of donation
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Donor Lead Nurturing
● There are many people that may be interested in your cause but are not quite ready to donate their time and money
● These are people that have interest in your cause but many don't quite know enough yet to get involved
● Through Lead nurturing you educate these people to eventually get them to a point where they are able to donate their time and money to your non-profit
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Donor / Activist Management and Segmentation
● The area of improvement with non-profits is their ability to segment and manage their donors lists
● Many non-profits simply puts anyone who donates into one giant bucket, but people donate in different ways
● A donor management software can help keep all the information organized and in one place for each donor
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Video
● Video is one of the most powerful ways that get your message and story across as a non-profit
● Video can increase your effectiveness in search results and social sharing in addition to helping tell your non-profit's story
● You can easily create simple videos that do an awesome job to help tell and market your story
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Conclusion
● To effectively tell your non-profit's story you can use most elements of Inbound Marketing
● Through Inbound Marketing your non-profit will see benefits like increased awareness, involvement and donations
● To tell your story and increase awareness, Inbound Marketing works great
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