1. ABCs of Internet Marketing Part Two Inbound vs. Outbound

2. OUTBOUND MARKETING (INTERUPTION)

3. Any marketing that pushes productsand services on costumers throughcontinued advertising, promotions, public relations and sales.

4. Television Commercials

5. 86% of peopleskip television ads

6. Telemarketing

7. 200 million Americans have registered theirphone numbers on the FTCs do not call list

8. Print Ads

9. 58% say they getmost of their news online

10. Billboards

11. 46% cant say whatbrand was advertisedon a billboard by the time they reach the next block

12. Snail Mail

13. 71% throw out any advertising materialthey get in the mail box without looking at it

14. Email Marketing (Blasts)

15. 44% of direct mail is never opened

16. Your average human today is inundated with over 2000 outbound marketing interruptionsper day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, TiVo, and Sirius satellite radio.- Brian Halligan, HubSpot

17. INBOUND MARKETING (PERMISSION)

18. Any marketing tactic that relies onearning peoples interest instead of buying it.

19. Search Engine Optimization

20. Social Media Marketing

21. Every two days now we create as muchinformation as we did from the dawn of civilization up until 2003 -Eric Schmidt Executive Chairman, Google

22. Blogs

23. eBooks

24. Newsletters

25. Vlogs

26. Podcasts

27. Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now muchlower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. - Brian Halligan, HubSpot

28. Inbound vs. OutboundInbound Outbound Long term Short term Cheap Expensive Excellent targeting Terrible targeting Easy sell Hard sell Marketers provide value Marketers provide little to no added value

29. Noam Fixler Internet Marketing Manager J-Town Productionswww.j-town.co.ilnoam@j-town.co.il@NoamFixlerForMoreResourcesFanUsonFacebookhttp://facebook.com/jtownproductionsJoinJerusalemWebProfessionals)JWP(FacebookGroup