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Inbound Statistics 101 : Blogging
| Date post: | 07-Jul-2015 |
| Category: |
Marketing |
| Upload: | adrian-marcus |
| View: | 339 times |
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Inbound Statistics 101 :
Blogging
1 GOAL INMIND
Create long-lastingmarketing assets bypublishing blog articlesoptimized to get found andgenerate leads.
There are 31% more bloggers today than there were three years ago
eMarketer, August 2010
46% of people read blogs more than once a day
HubSpot Science of Blogging 2010
Most people read 5-10 blogs
HubSpot Science of Blogging 2010
Nearly 40% of U.S. companies use blogs for marketing purposes
eMarketer, August 2010
Blog frequency impactscustomer acquisition. 92%of companies who bloggedmultiple times a dayacquired a customerthrough their blog
HubSpot State of Inbound Marketing, 2012
57% of marketers acquired customers from blogging
HubSpot State of Inbound Marketing, 2012
Companies that blog 15+ permonth get 5x more trafficthan companies that don’tblog
HubSpot Marketing Benchmarks from 7,000 Businesses
Companies that increase blogging from 3-5x/month
to 6-8x/month almost double their leads
HubSpot Marketing Benchmarks from 7,000 Businesses
An average company willsee a 45% growth in trafficwhen increasing total blogarticles from 11-20 to 21-50
HubSpot Marketing Benchmarks from 7,000 Businesses
IMPACT OF MONTHLY BLOG ARTICLES ON
INBOUND TRAFFIC
IMPACT OF MONTHLY BLOG ARTICLES ON
INBOUND LEADS
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