Date post: | 15-Jan-2016 |
Category: |
Documents |
Upload: | percival-park |
View: | 213 times |
Download: | 0 times |
Increasing Sales Effectiveness and Results
Rachel TullerVice President,
Global Channels
V1.6
CompTIA – the Global IT Industry Association
2
Educate The IT Community
Education = CEUs, webcasts, research, white papers,
events, communities
Certify The IT workforce
Certify = Strata, + Series, global leadership, career
development, IT Pro
Advocate On behalf of IT
Advocate = the PAC, Capitol Hill, grassroots, cyber
security, workforce, health IT
Philanthropy Ability to give back
Philanthropy = CAAT, Year Up, Creating Futures, military
personnel, at-risk youth
Our Mission
Focused on Knowledge and Skills to fuel Jobs, Careers and IT Organizational Performance
• More than 1.45 Million - CompTIA certified professionals worldwide
• Recognized by Top IT Companies and Organizations - such as HP, Sharp, Microsoft, Lenovo, Dell, Ricoh, Gov’t Agencies and Department of Defense
• Globally-Recognized Vendor & Technology-Neutral Certifications - ensure proficiency in:
◦ Networking ◦ Server Technology◦ Security ◦ Green IT◦ PC & Printer Repair ◦ Convergence
Technology◦ Training ◦ Project Management
• CompTIA Vision – provide an Entry to Expert IT Career Path, Extensive Workforce Development Initiatives and extensive partner resources and tools
Skills Certification Mission
3
2011 Skills Certification Goals
4
297,00010% Growth
270,00010% Growth
297,000
270,000
Certifications2010 Results
315,000 Certifications2011 Unit Goal
295,000 Certifications
Overarching SC Association Goals
Increase IT Candidate Pool - as integral part of our Association charter to help close the widening skills gap
Embed CompTIA’s Entry to Expert Career Pathway - to help fill gaps in IT knowledge and skills needed by employers.
Articulate the Value of certifications– as a driver for jobs, careers, promotions, compensation and performance
Develop strong advocacy programs - to advance the IT industry and embed IT in government programs & funding
2011 SC Certification Goals
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 $-
$4.0
$8.0
$12.0
$16.0
$20.0
$24.0
$28.0
Billi
ons
$
Rest of World
United States
2011 Growth Total = 3.6% | US Growth = 4.3% | Rest of World = 3.2%
IT Education and Training Outlook
Source: IDC Worldwide IT Education and Training Services Forecast
5
45%
35%
20%
Corporate GovernmentIndividuals
2001 2003 2005 2007 2009 20110
2
4
6
8
10
12
14 US IT Training Enrollment (millions)
Source: IBIS World and IDC
Education and Training Outlook
2001 2011# of Training Enterprises* 24,864 16,273Decrease of 35%*US enterprises
2008 2014Classroom-based ILT 62% 58%E-Learning 17% 23%
6
Tech Job Postings
Graphic Designer 89,509
Program Manager 56,968
Technical Writer 56,861
Business Analyst 55,461
Software Engineer 52,656
Manufacturing Engineer 38,119
Data Analyst 35,553
Electrical Engineer 33,679
Systems Administrator 28,936
Network Engineer 27,124
Indeed Job Posting Trends (US)
Industry Job Postings YOY Growth
Accounting 161,668 58%
Construction 116,148 64%
Education 119,417 46%
Financial Services 284,928 70%
Healthcare 726,759 38%
Hospitality 132,205 69%
Information Technology 389,337 82%
Manufacturing 132,368 90%
Media and Newspaper 50,660 82%
Real Estate 33,046 43%
Retail 436,767 88%
Transportation 150,236 147%
Occupational Outlook
7
Value of IT Certifications
US
UK
South Africa
Overall
9%
14%
3%
9%
27%
39%
23%
30%
64%
46%
74%
61%High ValueModerate ValueLow Value
Opinions of hiring IT managers
8
Expert – Industry Series (Future)
Professional – Plus Series
Strata - Fundamental Knowledge Series
• IT for Sales
• Green IT
• Health IT
• Cloud (Q3)
Specialization Certificates
IT Fundamentals Certificate Assessments
Master – Practitioner Series
CASP (Q4/2011)
Advanced Health IT
TBD
CapstoneTBD
IT Technologist IT Executive Officer IT Management
HardwareCertifications
Cloud Computing
(Future)
SystemsCertifications
Project+CDIA+CTT+
MethodologyCertifications
Entry to Expert Career Pathway
Jobs
Careers
Entry
Recognized Professional
A+ Server+
Storage+ PDI+
HIT CTP+
Linux+
Network
Security+
9
CompTIA Career Pathway
10
CompTIA’s Fit Within the IT Industry
If you are just starting out
If you have some experience
There are 8 other CompTIA
certifications
Advanced Vendor Certifications
Specialize in Manufacturer –specific
Technologies
New brochure
11
Penetration Strategies
12
Gov’t Sell to Market
Gov”t Sell Thru
Market
Corporate Market
Consumer Market
Academic Market
Healthcare Market
CompTIA Direct Sales to Markets Partner Sales to Customers
Interactive IT Certification Roadmap
13http:certification.comptia.org/certroadmap
Under Explore Careers Tab
14
Vendor Neutral Fit in the IT Industry
Take the First Step
15
Today, Technology is used Everyday, Everywhere.Take the First Step Toward Computing Technology with Strata IT Fundamentals
• Sales Professional
• Web Developer
• Web Administrator
• Business Managers
• Technology Trainer / Educator
• Graphic Designer
• Advertising Agency
• Architect
• Small Business Owner
Plus, industries that rely heavily on the latest technology, such as:
• Healthcare
• Insurance
• Film / music production
• Small businesses
World population and internet usage indicates large opportunity to test fundamental IT concepts
Region2009
PopulationInternet Users Penetration % % total
Africa 991,002,342 86,217,900 8.7 4.8
Asia 3,808,070,503 764,435,900 20.1 42.4
Europe 803,850,858 425,773,571 53.0 23.6
Middle East 202,687,005 58,309,546 28.8 3.2
North America 340,831,831 259,561,000 76.2 14.4
Latin America/CARAustralia
586,662,46834,700,201
186,922,05021,110,490
31.960.8
10.41.2
6,767,805,208 1,802,330,457 26.6 100
WorldWide Demand for Strata IT Fundamentals
CompTIA Strata Highlights
Part of the CompTIA portfolio of products. Over 1 million certified CompTIA professionals. 3 of top 10
worldwide certifications
Developed with Support of Leading Technology Organizations and Validated by Field Experts
17
Fundamental credential – next step after IC3/MOS
Career Advancement for IT Professionals
Target Audience
Individuals working in or planning to work in technical support roles such as:
New to IT or Technology
Market
Changing jobs to a
technology career
Employed in a job role that
uses extensive technology
18
Strata IT Fundamentals Exam Details
• 1 examRequirement
• FC0-U41Exam Numbers
• 70 questions • 60 minutes Length
• Officially, None – ideally IC3Recommended Experience
• English, Italian, Spanish, German, Arabic, Taiwanese
• Turkish, Japanese, Traditional Chinese
• Korean, Simplified Chinese, Portuguese, Greek
Languages
19
Summary
• Strata ITF Bridges the Gap from IC3 to A+ (one test)• Natural extension of the IC3/MOS career path for
most of the world into vendor-specific certs• 13+ Languages• Most growth outside of US (except US Academic)
20
News from Last Year’s GPS…Q&A
• Site licenses available as of January 2011• Multiple Authorized Content Partners, bundles
available• CompTIA Partner Program to support Schools and
Academies• Pilots in development for “A+” offering in Certiport
channel – in meantime,• Leverage the Association in local governments or
ministries. • Partner with local CompTIA directors or agents!
21
Sales Initiatives
Global SalesMatthew Poyiadgi
Global Channels
Rachel Tuller
AmericasEnterprise
Chris McDonald
CanadaDenise Woods-
Goldstein
Latin AmericaLeonard
Wadewitz
USA CorporateRon Cohen
US FED/EDJoe Padin
FED/ED Group
AsiaPacDennis Kwok
UKJohn
McGlinchey
GermanyBodo
Vander
South Africa
Lorraine Vorster
Agents
Middle East Eastern Europe
10 Sales Resources Added to CompTIA’s Global Sales Footprint – 2010/2011
22