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TYPES OF SERVI E OFFEREDBY THE RETAILERS

TYPES OF SERVI E OFFEREDBY THE RETAILERS

Self Service

Self Selection

Limited Service

Full Service

Self Service

Self Selection

Limited Service

Full Service

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K EY PLAYERS IN MAR K ETK EY PLAYERS IN MAR K ET

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Five pillars of RetailingFive pillars of Retailing1 . Solve customers problems.2. Treat customers with respect.

3. Connect with customer emotions.4. Set the fairest (not the lowest) price.5. Save customers time.

1 . Solve customers problems.2. Treat customers with respect.

3. Connect with customer emotions.4. Set the fairest (not the lowest) price.5. Save customers time.

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STRATEGYA retails organization must have a clear strategy and a competitive edge

over other retailers in order to emerge as a winner. In retailing there aregeneric strategies to get a competitive advantage. But first, it should:

1.Develop a Mission Statement: It must set out what it hopes toaccomplish in each market.

2.Set Company Objectives: It is essential for the organization to setobjectives and goals so that it moves in a clear direction, both in the shortterm and in the long run.

3.Design the business Portfolio: This comprises the collection of businesses and products that make up a company.

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P roduct differentiation

P ricing strategy

P romotion strategy

Distribution strategy

Some important strategies

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REVIEW OF LITERATURELITERATUREREVIEW OF LITERATURELITERATURE

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Author Year Findings

Rossi and Dhar 2002

Variables measuring the extent of retail

competition were not important in explainingpromotional response.

Tewari 2005 India, a late integrator in the global market for clothing, had followed a path to integration that

was quite different from the experience of other major competitors.

lar and Uca 2007 to be a social venture meant having a commitmentto create social value, articulating a mission,adopting specific operational business practices,and continually refining the commitment to socialoutcomes.

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Authors Year Findings

Palmer and K ane 2007 there was growing interest in the role of corporate governance systems within the

strategy-making process of firms.

sampaio and Perin 2008 The concentration in certain marketorientation aspects could mean a better organizational performance

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NEED OF THE STUDYNEED OF THE STUDYNEED OF THE STUDYNEED OF THE STUDYThe need of the study aroused in order to fillthe gap between the aspect which had

already been covered by the previous worksand what is the objective of this study. Therewas a need to identify the perception of thepeople about the retailing.

The need of the study aroused in order to fillthe gap between the aspect which had

already been covered by the previous worksand what is the objective of this study. Therewas a need to identify the perception of thepeople about the retailing.

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Scope of the study

It is limitedto jalandhar city only .

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Objective of the studyPrimary objectivesTo know about the emerging trends and strategy

Secondary objectivesTo know the various services provide by retailers.To know the future of retailing in india.

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RESEAR H METHODOLOGYRESEAR H METHODOLOGY

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UNIVERSE Theoretical Accessible TargetSAMPLING SIZE 5 0 respondentsSAMPLING TE HNIQUE C onvenient

DES C RIPTIVEEXPLORATORYC ON C LUSION ORIENTED

RESEAR C H DESIGN

SAMPLING DESIGN

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SE C ONDARY DATAPRIMARY DATA

DATA C OLLE C TION

TABLESGRAPHSPER C ENTAGES, PIE ,BAR C HARTSLIK ERT S C ALE

TOOLS OF ANALYSIS ANDPRESENTATION

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DATA ANALYSIS AND INTERPRETATION

2+2=5

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More Effective Strategy In Indian Retailing

20

40

36

4

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Retail Trend Is More Effective In Indian Retailing

50

38

1 2

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Awareness of Retail Stores

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40

30 30

Strategies Adopted By The Small Stores

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Reasons for going to the retail store

Statement Rank Score

. Availability of P roducts 1 137

. Quality 2 139

. P rice Discounts 3 148

Good Service4 156

Convenient Location 5 215

Good Ambience 6 256

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C ustomer first Preference

P roducts RankWeighted Average Score

Daily needs product 1 81

Electronic items 2 129

Cosmetic items 3 130

Garments 4 160

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Find any difficulty in locating the products

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Sales Personnel are in reach for guiding the location of the products

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Superior infrastructure of retail stores, your salesgets affected

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Beneficial to purchase in bul or not

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Willing To Give Up K aryana Stores

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Number of loyal customers decreased due to comingof retail stores

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Statement Score

The growth of retail stores snatches thecustomer base. 223

In super markets, customers are able tofeel and touch the products without the helpof shopkeepers which has a great impacton the sales of small stores .

199

The retail stores have the advantage of superior infrastructure 195

Retail stores provide the better facilitiesrelated to credit schemes and concessionsbecause of which customers switches over to the retail stores from small stores

19 2

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Statement Score

The costs of promotion have risen up due

to the activities of retail stores. 19 0

Customers feel highly satisfied whilepurchasing from retail stores. 188

You have to manipulate the prices in order to beat the competition. 185

Retail stores have created the threat for the existence of small stores. 18 2

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Statement Score

C offee shops and restaurants pull thecustomers towards the retail stores. 18 0

C offee shops and restaurants pull thecustomers towards the retail stores. 175

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C onclusion

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RE C OMMENDATIONSRE C OMMENDATIONS TO RETAILERS

Retailers must consider the needs of the customers becausewhat the customers buy determines the nature of the retailer'sbusiness.

The essence of retail marketing should be to developin gmerchandise and services that satisfy specific needs of customers, and supplying them at prices that will yield profits.

To make their customers loyal towards them retailers should

solve customers problems, treat customers with respect,connect with customer emotions, set the fairest price, savecustomers time.

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RE C OMMENDATIONS TO C USTOMERS

The customers should eep themselvesaware of various concessions, credit andother schemes offered by various retailersso as to ma e rational decisions regardingpurchase.

The customers should not go after thesayings of the retailers instead should focuson the product and its features

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