《 Media Kit 》 Influence the Influencer 1 out of every 2 readers is in a corporate leadership position (decision-makers) 1 out of every 3 readers has annual income exceeding US$200,000 1 out of every 3 readers is an entrepreneur who will lead the way to the future 1 out of every 4 readers works in the finance industry 1 out of every 5 readers is a businesswomen Positive and Look Forward Toward global with global eye Stories and Messages Always aiming to create positive thinking, we deliver information that will give read- ers the confidence to move ahead. We cultivate and strengthen our commu- nity of readers with global insight, and act as a bridge linking them to the rest of the world. The lives of people featured in Forbes contain important messages about creat- ing new possibilities, messages which we deliver to our readers. Forbes Japan’s Principles
Transcript
《 Media Kit 》
Influence the Influencer
1 out of every 2 readers is in a corporate leadership position (decision-makers)
1 out of every 3 readers has annual income exceeding US$200,000
1 out of every 3 readers is an entrepreneur who will lead the way to the future
1 out of every 4 readers works in the finance industry
1 out of every 5 readers is a businesswomen
Positive andLook Forward
Toward globalwith global eye
Stories andMessages
Always aiming to create positive thinking, we deliver information that will give read-ers the confidence to move ahead.
We cultivate and strengthen our commu-nity of readers with global insight, and act as a bridge linking them to the rest of the world.
The lives of people featured in Forbes contain important messages about creat-ing new possibilities, messages which we deliver to our readers.
Forbes Japan’s Principles
The Forbes Philosophy
B.C. ForbesFounder, Forbes Magazine (1917)
Business was originated toproduce happiness,not to pile up millions.Are we in danger offorgetting this?
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The business magazine chosen by7 million readers in 36 countriesaround the world
Forbes was founded in 1917 by B.C. Forbes, a Scottish immi-grant who at the time was managing a team of business colum-nists writing for the Hearst papers.
Forbes’ mission is to deliver information on the people, ideas and technologies changing the world to our community of afflu-ent business decision makers. What distinguishes Forbes from other media brands is our exceptional access to the world’s most powerful people—the game changers and disruptors who are ad-vancing industries across the globe. Through our unique platform of print, digital and mobile products, along with leading events, Forbes is changing the way content is created, distributed, con-sumed and shared.
Forbes includes Forbes Asia (Asia-Pacific region), Forbes Europe, and international editions (Africa, Argentina, Brazil, Bulgaria, China, Croatia, Czech Republic, Estonia, Georgia, Greece, India, Indonesia, Israel, Kazakhstan, South Korea, Latvia, Mexico, Middle East, Poland, Romania, Russia, Slovakia, Turkey, Ukraine, Thailand, and Japan)
The Forbes 400 Summit on Philan-
thropy was held at the United Nations
in June 2013, with an agenda focused
on issues affecting children. Before
an audience of 150 of the wor ld's
super-wealthy individuals, Warren
Buffet and his son Peter Buffet joined
Marilyn Carlson Nelson (matriarch of
the Carlson family) and Liesel Pritzker
(Chicago multi-millionaire) for a round-
table discussion about their respective home environments as billionaires.
Global Eventsforbes.com offers content posted by
our team of more than 1,000 staff writ-
ers and expert contributors. The site
has enjoyed great success, drawing an
average of 51 million unique visitors per
month between August and October
2013.
The Japanese version of the site will be
based on this platform and prepara-
tions are currently underway to build
the most active business website in Japan.
The Success of forbes.com
Forbes Japan’sAttractive Content
Bringing together the old and new in the business world,Forbes Japan focuses on both established business leaders who have led the way in Japan and around the world,as well on today’s entrepreneurs who will become the leaders of tomorrow.Forbes Japan also creates networking opportunities that bring together a wide range of business leaders,resulting in dynamic developments involving people of different generations and nationalities.
Content for both the establishment and entrepreneurs
In addition to Forbes’ unparalleled business articles,Forbes Japan provides readers with ideas for getting even more out of life to go along with their success in the business world,echoing Forbes’ founding philosophy that “business exists in order to create happiness.” Each month, Forbes Japan offers choice content related to fashion, cars, watches, travel,food and drink, hobbies, sports, and a variety of other topics.
Business & Lifestyle
Aiming to be a business magazine like no other, Forbes Japan delivers fasci-nating content to readers and clients alike.
Forbes is one of the world’s most prominent business magazines, published in 36 countries across the globe.Forbes Japan provides today’s Japanese businesspersons with the insight they need in a style that suits them perfectly.Forbes Japan features a mix of original articles as well as hand-picked and customized content from other editions around the world.Each issue features content including articles contributed by expertsbased overseas as well as archived articles as dictated by the current situation in Japan.
Japan & The World
In addition to publishing special advertising sections throughout the year,Forbes Japan can create customized content to meet your needs, including interview articles and event reports.In addition, advertorial pages are formatted and designed in stylish manner, creating a uniform look.
Events & Promotions
Forbes Japan primarily targets corporate leaders in their 40s and 50s who are the drivers of Japanese businessand its economy. As evidence of this, over 20% of Forbes Japan readers are finance industry professionals,
while more than 10% of our readers have annual income in excess of 50 million yen.
Forbes Japan Reader Profile
◆The figures below represent the current reader profile, as based on data from subscribers for the inaugural issue through the 3rd issue, and data collected from reader surveys. (As of September 1, 2014)
Senior ChairmanORIX Corporation
With the launch of Forbes Japan, a business magazine with a focus on corporate
leaders has finally arrived in Japan. I am delighted about this, and have high hopes
for what Forbes Japan will offer. I have been reading Forbes for many years, and the
magazine has been a source of inspiration for me. By reading the magazine’s ar-
ticles and by taking part in Forbes CEO Conferences, I have gained valuable infor-
mation and insights difficult to find anywhere else. With the arrival of Forbes Japan,
I am excited about learning how other companies and corporate leaders view these
times and what kinds of businesses they are planning. I look forward to encounter-
ing a wide array of thoughts and ideas.
Yoshihiko Miyauchi
Globalization is one of the most significant changes occurring
in society. Today, as the Japanese economy tries to lift itself
out of a prolonged period of stagnation and achieve robust
growth, it is critical to possess a global perspective. The
launch of Forbes Japan, a publication with a worldwide pres-
ence, is therefore firmly in tune with the times. Features about
global leaders and new businesses will be thought-provoking
as well as a source of inspiration for many people in the Japa-
nese business world.
Yuzaburo MogiHonorary CEO and Chairman of the BoardKikkoman Corporation
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