Date post: | 17-Oct-2014 |
Category: |
Business |
View: | 1,051 times |
Download: | 4 times |
#cmworld
How To Incorporate Influencers Into Content
Marketing
Amanda MaksymiwContent Marketing Manager, Lattice Engines
@amandamaks
#cmworld
@amandamaks
#cmworld
@amandamaks
#cmworld
@amandamaks
Better Together.
#cmworld
Benefits of Influencer Marketing
@amandamaks
#cmworld
Benefits of Influencer Marketing
@amandamaks
#cmworld
Benefits of Influencer Marketing
@amandamaks
#cmworld
@amandamaks
Getting Content and Influence to Sing – 5 steps
#cmworld
@amandamaks
1 The Plan2 Who3 Prep Work4 Engage5 Pitch
#cmworld
@amandamaks
1 The Plan2 Who3 Prep Work4 Engage5 The Pitch
#cmworld
Step 1: Create The Plan
@amandamaks
#cmworld
Step 1: Create The Plan – Potential Goals
• Garner 20 mentions• Boost traffic by 2x• Create 5 pieces of content• Contribute 3 guest blogs• Boost conversions by 2x, etc.
@amandamaks
#cmworld
Step 1: Create The Plan - Metrics
• Community size• # of organic mentions• Social media engagement• Web traffic• # of downloads, etc.
@amandamaks
#cmworld
@amandamaks
1 The Plan2 Who3 Prep Work4 Engage5 The Pitch
#cmworld
Step 2: Uncover Who
@amandamaks
#cmworld
Step 2: Uncover Who - Online
• Keyword-based searches• Social media• Tools: LittleBird, Vocus, TapInfluence
@amandamaks
#cmworld
Step 2: Uncovering Who - Offline
• Talk with customers• Attend events• Survey• Network
@amandamaks
#cmworld
Step 2: Uncover Who – Keeping Track
• Build Twitter lists • Create an excel file• Add them your MAP / CRM
@amandamaks
#cmworld
Here’s A Quick Look At What To Store
• Contact Info• Contact Preferences• Content/Social URLs• Priority/Score• Pitch Ideas• Activities
#cmworld
@amandamaks
1 The Plan2 Who3 Prep Work4 Engage5 The Pitch
#cmworld
@amandamaks
Step 3: Stop, Look, Listen!
#cmworld
Step 3: Stop, Look, Listen
• Subjects for quotes• Ideas for a blog post• Potential questions for a roundtable
@amandamaks
#cmworld
@amandamaks
1 The Plan2 Who3 Prep Work4 Engage5 The Pitch
#cmworld
Step 4: Engage
@amandamaks
#cmworld
@amandamaks
Step 4: Engage - Reminder
• Log your activities• Keep track of your progress
#cmworld
@amandamaks
1 The Plan2 Who3 Prep Work4 Engage5 The Pitch
#cmworld
Step 5: Pitch
K.I.S.S.
@amandamaks
#cmworld
Step 5: Pitch
Connect
@amandamaks
#cmworld
Step 5: Pitch
Show Value
@amandamaks
#cmworld
Step 5: Pitch
Make it hard to say“No”
@amandamaks
#cmworld
Step 5: Pitch – Sample Content Asks
• Quote for an ebook• Guest blog• Podcast / Google Hangout• Roundtable responses• Request to share content
@amandamaks
#cmworld
When Pitches Go Wrong...
@amandamaks
#cmworld
When Pitches Go Wrong...
@amandamaks
#cmworld
Hello [Name],We haven’t connected before but I work for X and I have enjoyed your blogs about Y. We’d love to collaborate with you about Z and we think our audience would love to hear from you.
#cmworld
@amandamaks
1 The Plan2 Who3 Prep Work4 Engage5 Pitch
#cmworld
@amandamaks
More Ideas
• Automate some of your communication and share your
best content
#cmworld
@amandamaks
More Ideas
• Don’t forget to meetin REAL LIFE!• Say ‘Thanks’
#cmworld
1200+ sharesConversionsInsider tips
#cmworld
22K views300+ sharesThought leader /
book matchup
#cmworld
40K viewsEvent promotion
#cmworld
@amandamaks
Image Credits: Psylight, l_bo, emmyboop, Bob.Fornal, Man Alive!, msn, renaissancechambara, timparrkinson,metal4rock