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Before getting started, ask yourself Who is your target audience? Why will they tune in? What content types do they prefer and what channels are they on? 1 2 3 Get your audience to TUNE IN to your corporate video programs , webcasts , and online events PRE-LAUNCH Publish content and highlights in real-time. (social, email, blogs, intranet…) Encourage those who are not attending to take part. (follow #hashtags, host caption contests) Leverage Badging & Gamification elements for attendee engagement and participation. Use announcements and social sharing capabilities to invite others during the event. Create an interactive experience for your attendees! Make sure you have on-going promotions keeping your audience engaged. LAUNCH #EVENT POST-LAUNCH Keep the conversation going. Continue to nurture and touch your audience building a community. Thank your attendees and include surveys asking for feedback on their experience and content they’d like to see in the future. Promote the on demand period to those that registered but didn’t attend. Connect with contacts made with ongoing communications. TIP Re-purpose With A Purpose Create a highlights reel about the event. (share videos, presentations & interesting take-aways) http://www.inxpo.com/aboutus/contact-us http://www.inxpo.com/aboutus/contact-us http://www.inxpo.com/aboutus/contact-us http://www.inxpo.com/aboutus/contact-us http://www.inxpo.com/aboutus/contact-us . https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.facebook.com/inxpovirtual https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://www.linkedin.com/company/inxpo https://twitter.com/@InXpo https://twitter.com/@InXpo https://twitter.com/@InXpo https://twitter.com/@InXpo https://twitter.com/@InXpo https://twitter.com/@InXpo https://twitter.com/@InXpo https://twitter.com/@InXpo https://twitter.com/@InXpo https://twitter.com/@InXpo https://twitter.com/@InXpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo https://www.youtube.com/user/inxpo www.inxpo.com | [email protected] | 312.962.3708 ™ The Power To Reach GET STARTED WITH INXPO These best practices were brought to you by INXPO Producers & Directors. Learn more about our methodology: http://www.inxpo.com/services/ Other Sources: [1] AP Study: http://www.americanpressinstitute.org/publications/reports/survey-research/millennials-social-media/ [2] Wainhouse Research Video Study: http://bit.ly/wainhouse-research [3] Deloitte On Demand Content Study: http://bit.ly/1Piyupf 72% prefer live video vs. on demand [2] 2+billion people access video content on the go. Think multi-channel when creating your promotion plan. Prioritize based on audience interest so you know where to focus your budget & time. Define Communication Tactics & Timeline (pre, launch, post) Create Promotion Materials (based on tactics defined) Activate Influencers (tie-in incentives, recognition, charities) Promote, Measure & Evaluate (use insights to make tweaks as needed) TIP Develop A Calendar For your communication touches that reflect all the channels you plan on using. 2/3 of millenials consume news & info through feeds and social. [1] TIP Touch The Keyboard Every 2 Mins. Be sure your attendees are actively participating and not just passively listening. [3]
