Before getting started,
ask yourself Who is your target audience?
Why will they tune in?
What content types do they prefer and what channels are they on? 1 2 3
Get your audience to
TUNE IN to your corporate video programs,
webcasts, and online events
PRE-LAUNCH
Publish content and highlights in real-time. (social, email, blogs, intranet…)
Encourage those who are not attending to take part. (follow #hashtags, host caption contests)
Leverage Badging & Gamification elements for attendee engagement and participation.
Use announcements and social sharing capabilities to invite others during the event.
Create an interactive experience for your attendees!Make sure you have on-going promotions keeping your audience engaged.
LAUNCH
#EVENT
POST-LAUNCHKeep the conversation going. Continue to nurture and touch your audience building a community.
Thank your attendees and include surveys askingfor feedback on their experience and content they’d like to see in the future.
Promote the on demand period to those that registered but didn’t attend.
Connect with contacts made with ongoing communications.
TIPRe-purpose With A PurposeCreate a highlights reel about the event. (share videos, presentations & interesting take-aways)
http : / /www. inxpo.com/aboutus/contact-us http : / /www. inxpo.com/aboutus/contact-us http : / /www. inxpo.com/aboutus/contact-us http : / /www. inxpo.com/aboutus/contact-us http : / /www. inxpo.com/aboutus/contact-us
.https://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtualhttps://www.facebook.com/inxpovirtual
https://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpohttps://www.linkedin.com/company/inxpo
https://twitter.com/@InXpohttps://twitter.com/@InXpohttps://twitter.com/@InXpohttps://twitter.com/@InXpohttps://twitter.com/@InXpohttps://twitter.com/@InXpohttps://twitter.com/@InXpohttps://twitter.com/@InXpohttps://twitter.com/@InXpohttps://twitter.com/@InXpohttps://twitter.com/@InXpo
https://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpohttps://www.youtube.com/user/inxpo
www.inxpo.com | [email protected] | 312.962.3708
™The Power To Reach
GET STARTED WITH INXPOThese best practices were brought to you by INXPO Producers & Directors.Learn more about our methodology: http://www.inxpo.com/services/Other Sources:
[1] AP Study: http://www.americanpressinstitute.org/publications/reports/survey-research/millennials-social-media/
[2] Wainhouse Research Video Study: http://bit.ly/wainhouse-research
[3] Deloitte On Demand Content Study: http://bit.ly/1Piyupf
72% preferlive video vs. on demand
[2]
2+billionpeople access
video content on the go.
Think multi-channel when creating your promotion plan.Prioritize based on audience interest so you know where to focus your budget & time.
Define Communication Tactics & Timeline (pre, launch, post)
Create Promotion Materials (based on tactics defined)
Activate Influencers (tie-in incentives, recognition, charities)
Promote, Measure & Evaluate (use insights to make tweaks as needed)
TIPDevelop A CalendarFor your communication touches that reflectall the channels you plan on using.
2/3 of millenialsconsume news &
info through feeds and social.
[1]
TIPTouch The Keyboard Every 2 Mins.Be sure your attendees are actively participatingand not just passively listening.
[3]
