InfographicsHow to easily turn content into visualspeople will want to like and share

MARY OLIVIERIEVP, Executive Creative DirectorCopywriter

@MaryOlivieriECD

DON HARDERAssociate Creative DirectorDesigner

@cbd_dharder

What you’ll learn today…

Why use infographics…and when

Types of infographics

Translating your words into pictures

How to make the infographic

Additional tips and tools

What is an infographic?

(n): a chart, diagram, or illustration that uses graphic elements to present information in a visually striking way

Why and whento use an infographic

Sharing Statistics

Telling a Story

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Showing a Process

TIPSfor identifying images in your words.

Find copy that can beturned into charts or graphs –to make it scannable.

“DStarch1000 can be used in Bakery Mixes, Bakery Products, Seasoning Blends, Pastry Creams, Chewing Gum and Batter applications.

MStarch50 can only be used in Seasoning Blends and Chewing Gum applications.”

=Applications DStarch1000 MStarch50

Bakery Mixes ✔

Bakery Products ✔

Seasoning Blends ✔ ✔

Pastry Creams ✔

Chewing Gum ✔ ✔

Batter ✔

Use colorfor differentiation.

“There are6 projects on hold, 3 behind schedule and 12 on schedule.”

=PROJECTS

Try creating unique illustrations that tell the story.

“To be, ornot to be…” =

Represent ‘things’with imagery.

“10 musicians were tapped…” =

Use pictograms to convey percentages or ratios.

“Four out offive doctors…” =

Let icons dothe talking.

“Drink this and it will kill you.” =

Use callouts tograb attention.

“If you are not completely satisfied we will reimburse you in full.”

=

The Process

steps to go fromwords to pictures.

Step 1:

Read through the contentand identify the type ofinfographic you think it is.

Step 2:

Edit, edit, edit!

Step 3:

Identify the words that can beimages or are asking for agraphic treatment.

Step 4:

Are there numbers?Consider ways to make them scannablevia font sizes or graphs/charts.

Step 5:

Are there any steps that are delineated?If so, is there a way to abbreviate/make them clearer?

Step 6:

Create a writer’s rough.

Headline:The Business of Burgers*

Copy:Here are some juicy facts about America’s favorite sandwich:

• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.

Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.

And that ain’t no bull.

* http://www.burgerweb.com/burger-statistics/

Step 1:

Read through the content andidentify the type of infographic you think this is.

Statistical

Headline:The Business of Burgers*

Copy:Here are some juicy facts about America’s favorite sandwich:

• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.

Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.

And that ain’t no bull.

* http://www.burgerweb.com/burger-statistics/

Step 2:

Edit, edit, edit!

Headline:The Business of Burgers*

Copy:Here are some juicy facts about America’s favorite sandwich:

• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.

Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.

And that ain’t no bull.

* http://www.burgerweb.com/burger-statistics/

Step 3:

Identify the words that can beimages or are asking for agraphic treatment.

Headline:The Business of Burgers*

Copy:Here are some juicy facts about America’s favorite sandwich:

• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.

Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.

And that ain’t no bull.

* http://www.burgerweb.com/burger-statistics/

Step 4:

Are there numbers?Consider ways to make them scannable via font sizes or graphs/charts.

Headline:The Business of Burgers*

Copy:Here are some juicy facts about America’s favorite sandwich:

• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.

Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.

And that ain’t no bull.

* http://www.burgerweb.com/burger-statistics/

Step 5:

Are there any steps that are delineated? If so, is there a way to abbreviate/make them clearer?

N/A

Headline:The Business of Burgers*

Copy:Here are some juicy facts about America’s favorite sandwich:

• Burgers account for roughly 60 percent of all sandwiches sold.• The hamburger business is a 73 billion dollar business.• There are over 50,000 burger joints located across the country.• Approximately 7.5 percent of all US restaurants are burger joints.• California has the highest number of burger joints. Second is Texas.

Third is Florida. Fourth is Ohio. Fifth is Illinois.• 71 percent of all beef consumed in restaurants is in the form of a burger.

And that ain’t no bull.

* http://www.burgerweb.com/burger-statistics/

Step 6:

Create a writer’s rough.

Making your infographic

Resources for graphics

Stockphotographs

and illustrations

Grab your smartphone

Corporate photo library

Built-inonline tools

Be mindful of whatyou download from

the Internet.

Design Considerations

Consider white space

Share only what you need to

Brand colors

Three fonts or less

Ask questions

Honor ownership

Inspiration

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What we talked about today…

Why use infographics…and when

Types of infographics

Translating your words into pictures

How to make the infographic

Additional tips and tools

Thank you.

MARY OLIVIERIEVP, Executive Creative DirectorCopywriter

@MaryOlivieriECD

DON HARDERAssociate Creative DirectorDesigner

@cbd_dharder