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Translating Concepts Into Infographics
Mary Singler, MCHES
Health Promotion Manager
Infographics: Once unique now common
• Not just used for print or web:
• Also used to convey complex ideas
without powerpoint.
Infographics: Used
• Infographics can be costly:
• Infographic to right cost $870.00
• Can be $500 to $3,000 depending on revisions
• Planning your image makes the difference in cost
Infographics: Good planning
Infographics: Clarify the message
• Advocacy is not lobbying – Focusing the message gets everyone – from Public Health Director to coalition member - on the same page.
• Provides the “boilerplate” for press releases, social media messages, power point slides, talking points, advocacy & marketing plan.
How Not to Do This
Do This Instead
Write Your Story
• Find the Essential Elements:• Talk through it
• Recruit a diverse group of thinkers
• Write it Down
• Highlight Key Points
• Get Agreement from the Level Needed
The story…
In Boone County, we value families. Many young people typically work their first jobs in restaurants and other places that serve the public. Some workplaces in Florence still allow smoking, leaving workers exposed to dangerous levels of second-hand smoke during their entire shift. Air quality in smoking venues was 4x worse than the outdoor air quality standard. These young workers are the future of Florence/Boone County. We are concerned. Everyone has the right to breathe smoke-free air.
In Boone County, we value families. Many young people typically work their first jobs in restaurants and other places that serve the public. Some workplaces in Florence still allow smoking, leaving workers exposed to dangerous levels of second-hand smoke during their entire shift. Air quality in smoking venues was 4x worse than the outdoor air quality standard. These young workers are the future of Florence/Boone County. We are concerned. Everyone has the right to breathe smoke-free air.
Essential Elements of the story…
In Boone County, we value families. Many young people typically work their first jobs in restaurants and other places that serve the public. Some workplaces in Florence still allow smoking, leaving workers exposed to dangerous levels of second-hand smoke during their entire shift. Air quality in smoking venues was 4x worse than the outdoor air quality standard. These young workers are the future of Florence/Boone County. Weare concerned. Everyone has the right to breathe smoke-free air.
The StoryMore on Developing
Solves or helps a on going problem
Provides useful and practical answers or solutions to everyday questions.
Reframes conventional questions differently
Challenges popular beliefs or the status quo
Provides an unconventional answer to a common question
Practice – 10 mins• Write your story (individual)
Develop a title ( 2 – 3) http://klock.work
Klockwork
Infographic Idea Generator
•Determine the key points
Structures, Types, Templates
A Few Basic Types
Statistical • A compelling story or
topic.
• Useful data to support the story.
• Charts, graphs or illustrations to visualize the data.
A Few Basic Types
Informational• An established hierarchy.
• Header points, or icons that introduce steps or parts of a topic.
• Concise body text that explains each header point
A Few Basic Types
Process• Use a linear numbered or
bulleted structure that is easy to follow.
• Use icons to anchor each point or step.
• Clearly label each step using headers.
• Break down the body text for each step into bullets as well.
A Few Basic Types
Comparision• A central question you are
trying to answer or a choice you are looking to make.
• Two columns that clearly differentiate between the two sides.
• Only the most important or interesting points for each side, since you have limited space
Practice in Groups – 25 mins
• Share your title & story – 10 mins
• Identify a group story and title – 5 mins
• Determine best type of infographic -5 mins
• Lay out story in that format – 15 mins
In House Timesavers
• On Line Software• $120 - $300 per year – on line software
• Use concept paragraph
• Choose type of infographic before starting• Statistical
• Informational
• Timeline
• Process
• Geographic
• Comparison
• Intern to play with concepts
• One or two “experts” who really know the software
Other Important Steps
• Limit concepts.
• Use inexpensive on line software to convey
your concept to designer
• The format dictates how much you can say
• 8.5 x 11 printed has the most limitations
• Web based opens possibilities
We know it!• Less is More:
• Planning saves money
• Show it
• Better than to say it
• Less words
• Use white space
