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Where one can look look at devices like the news-paper ad, poster and envelopes.
Part 1. Introduction Part 2. Brochure Part 3. Web OutputPart 4. Advertisement & PosterPart 5. Insight
Semester Seven
3
Elective two.Information Systems.
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This medium was the biggest challenge for
me. Not because I encountered it for the first
time, but because the information was far too
much and space too less. Frankly, I was really
lost when I started. I didn’t know what size I
should choose, what amount of seriousness
is required. I was quite hesistant too, then my
guide asked to experiment a bit and figure
out something, which could go with the
language as well.
Atlast, I started after analysing the last year’s
advertisement. We decided to edit few things,
which actually came up again later. I tried
to add life to the advertisement and few
typograhic elements, through which I can
make it look more inetersting.
Advertisement
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I’ve always enjoyed making posters and this
one was actually special. We had print copies
and use it for promotion, so that more people
are aware of the admissions. The language
was sorted, all I needed was to explore with
layouts and attractiveness of the poster.
The poster had to give information but a
major part of it was a picture. We wanted a
picture which could show the philosophy
and put across a positive feeling to the
viewer. Initially I started with few random
pictures, but majorly tried to follow the same
language. After the refinement session, I
organised a small photo shoot and tried to
compose images according to the final layout.
Everything went great and we came up with
a two-fold poster which reveals information
in each step. Following are the key pictures
from the journey.
Poster
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Envelope was a intutive decision, but
nothing was small or big in this collection
of collateral. Everything added value to the
collection and especially the envelope. It
completed the set beautifully. Thee poster
and prospectus would be kept in it and
posted to different places, and all these
items had the url of the website, making the
package complete and independent.
The envelope can be called the face of this
information systems, as that was the thing
people saw first.
Envelope
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NewspaperAd
One thing was for sure, there should have
been lesser text. And if I had a choice I
would’ve tried to make it a couloured ad,
as they atract more attention. I realised
that using an image for a black and white
advertisement. Especially when the ad was
surrounded by coloured information, it gets
neutralised and loses it’s impact.
I agree it could have been better, but it was
majorly dependent on the newspapers’
printing technique. Plus all the inches and
money resulted in a cramped up design.
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Poster As mentioned earlier, I always enjoy making
posters. And this enhanced that experience
to another level. I never thought that I’ll do
my own photo shoot for a poster. Deciding
everything, getting a photographer,
composing pictures. Every feeling was
different and interesting. It would have
been better to see it printed in real, but I felt
content with it somehow, as it gave the basic
information and introduced the people to the
website as well.
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Part 1. Introduction Part 2. Brochure Part 3. Web OutputPart 4. Advertisement & PosterPart 5. Insight
Project Documentation.Elective two.
© Nidhi Singh RathoreGDPD 2009