Dashboard Development: Dashboard Development: Guiding the Process

August 2010

 

Your Communications Dashboardou Co u cat o s as boa d

A dynamic tool that presents an integrated A dynamic tool that presents an integrated, interpretive snapshot on effectiveness in delivering

communications results.

 

2

Outcomes of a DashboardOutco es o a as boa d

Monitor performance in

real time

Report on meaningful indicators

Gain a holistic & comparative

perspective on real time indicators results

Driving evidence-based decision making

 

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Basic Requirements: State of Readinessas c equ e e ts: State o ead ess

P f I di2

Communications Objectives1.

Performance Indicators2.

Measurement Tools3.

Reporting Systems/Protocols4.

Ownership5.

 

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Dashboard Designs: Optionsas boa d es g s: Opt o s

Corporate DashboardA.

B F i l D hb dB.

C.

Functional Dashboard

Integrated Communications Dashboard

• Objective-centric• Audience-centric

 

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Avoiding Pitfallsvo d g t alls

• Over-building

• Focusing on technology, rather than content

• Tunnel vision

• Lack of ownership

• Gaps in integration

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Step 1: Develop Building BlocksStep : evelop u ld g loc s

 

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Step 2: Validate the FrameworkStep : Val date t e a ewo

Needs assessmentA.

B B iB.

C.

Buy-in

Reporting systems

D. Executive endorsement

 

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Step 3: Apply the DashboardStep 3: pply t e as boa d

Articulate business objectiveA.

B D fi i d B.

C.

Define inputs and outputs

Build a prototype

D. Test, learn, refine

 

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Illustration: Dashboard Outputllust at o : as boa d Output

1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

800

1000

1200

0

200

400

600

800

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

 

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Illustration: Dashboard Reportingllust at o : as boa d epo t g

 

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Guiding Principles: Dashboard DevelopmentGu d g c ples: as boa d evelop e t

Simplicity Easy to use, requires minimal training

Functionality Adaptable to various requirements

Flexibility Easy to modify, customize and growFlexibility Easy to modify, customize and grow

Scalability Easy to expand to multi-dimensional requirements

 

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