ESP – ENGLISH FOR SPECIFIC PURPOSES

INGLÊS INSTRUMENTAL

“SUCCESS COMES BEFORE WORK ONLY IN THE DICTIONARY.”

PROF. CAROLINE CUNHA

BUSINESS MANAGEMENT

BUSINESS MANAGEMENT

BUSINESS MANAGEMENT

OBJETIVOSDESENVOLVER A HABILIDADE DE LEITURA EM LÍNGUA

INGLESA;

CONHECER ESTRUTURAS BÁSICAS DA LÍNGUA

INGLESA.

INTERPRETAR DIFERENTES TIPOS DE TEXTOS

UTLIZANDOS ESTRATÉGIAS DE LEITURA;

FAMILIARIZAR-SE COM O VOCABULÁRIO ESPECÍFICO

DA ÁREA DE ADMINISTRAÇÃO.

ESTRATÉGIAS DE LEITURA

Não usar o dicionário neste primeiro momento.

Atentar para a apresentação visual do texto.

Identificar o gênero textual, autor e veículo.

Identificar as pistas tipográficas (títulos, subtítulos, figuras, diferentes tamanhos e fontes de letras, negrito, etc.)

ESTRATÉGIAS DE LEITURA

Prediction - Fazer uma previsão dos possíveis assuntos a serem tratados no texto;

Skimming - Compreensão global do texto;

Scanning - Informações específicas;

Atentar para palavras conhecidas e palavras Cognatas.

Inference – deduzir, tirar conclusões a partir de informações dadas.

CASINO AALBORG Velkommen til Danmarks mest

venlige kasino

Ved Stranden, 14 - 16

Tlf. 98101550. Glaed dig til spændende og morsomme timer i selskab med festlige mennesker i en international atmosfære. Åben alle ugens dage fra kl. 20.00 – 04.00. Entré DKK 50,00. Der er legitimationsplight i henhold til dansk lov. Ingen adgang for unge under 18 år.

LEIA O TEXTO E RESPONDA: 1. QUAL O HORÁRIO DE

ATENDIMENTO DO CASSINO? 2. QUANTO CUSTA O

INGRESSO? 3. QUAL É O TELEFONE DO

CASSINO? 4. QUEM PODE FREQUENTAR O

CASSINO?

GÊNEROS TEXTUAIS - Cartoon

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GÊNEROS TEXTUAIS - Signs

'No stadium, no match' - FIFA issues threat to Brazil World Cup city

By Shasta Darlington, CNN and Sarah HoltJanuary 22, 2014 -- Updated 1022 GMT (1822 HKT)

(CNN) -- There are less than five months to go until the World Cup begins in Brazil but the clock is ticking for another of the global football fiesta's host cities.

Curitiba, the capital of the southern state of Parana, is so behind with its stadium renovations that FIFA could strip it of its host status.

On a trip to inspect the venue Tuesday, Jerome Valcke, secretary general of the sport's governing body, told reporters: "You cannot organize games if you do not have a stadium -- that's obvious.

"If you don't have a stadium then you cannot have four games taking place here. So that's why again there is this emergency situation."

FIFA has now given builders in the city of Curitiba a new deadline of February 18 to show a marked improvement in the stadium.

The Arena de Baixada venue, home to Atletico Paranaense, is being expanded for the World Cup with new seats added alongside the pitch and capacity raised to 40,000.

GÊNEROS TEXTUAIS - News

2014 Valentine's Day By The Numbers

Entrepreneurs 2/12/2014 @ 7:31AM 209 views Steve Cooper - Contributor “I share my love for business through my business about love.”

The average person celebrating Valentine’s Day is expected to spend $133.91 on the holiday in 2014.

According to a survey from the National Retail Federation, the world’s largest retail trade association:

54% of Americans will celebrate compared to 60 percent in 2013.26.1% plan to shop online, down a smidgen from 26.3% last year.24% will research products or compare prices on their smartphones, 32.2 percent on tablets.$133.91: The amount the average person plans to spend on candy, cards, gifts, dinner and more—up

from $130.97 in 2013.$17.3 billion: The total expected spending for on Valentine’s Day for consumers above the age of 18—

down from $18.6 billion last year.48.7% will buy candy—of those celebrating—37.3% will give flowers, 51.2% will send greeting cards, 19%

will buy jewelry, 37% will celebrate with an evening out, and 14% plan to give gift cards.$3.9 billion: The amount expected to be spent on jewelry.$3.5 billion: The amount expected to be spent on a night out.59.4% will spend money on their family members; others shown love and appreciation for their non-

romantic relationships include friends (21.7%), teachers (20.4%), colleagues (12.1%) and pets (19.4%).‘

GÊNEROS TEXTUAIS - AbstractThe Future of Corporate Social ResponsibilityFred RobinsAdelaide Graduate School of Business, University of Adelaide, GPO Box 498 (AGSB), S.A.

5005, Adelaide, South Australia. E-mail: fred.robins@adelaide.edu.auReceived 11 November 2004; Revised 13 December 2004; Accepted 20 December 2004. Abstract This paper offers a contemporary look at that part of corporate community involvement

which in recent years has become known as 'corporate social responsibility'. The author adopts a broader perspective than Michael Porter's prominent article on 'corporate philanthropy'. Here, the voluntary and discretionary expenditures of business on social and environmental projects are seen to be more closely aligned with corporate risk management and reputation-building than with corporate strategy. After some observations about terminology and philosophical attitudes, the paper notes the growing pressure on business to undertake discretionary social and environmental expenditures and to account publicly for such activities through institutionalized annual reporting. Some recent international initiatives to foster and popularize corporate social responsibility are summarized and their features briefly assessed, as is one attempt to measure corporate social responsibility. The paper seeks to illuminate the 'hidden' issues in this increasingly popular contemporary movement. The most important of these are to identify who ultimately pays for such expenditures and who ultimately makes decisions about them. At the same time it is noted that the capabilities of private business in the social arena may sometimes exceed those of government. The paper concludes with a number of judgements about the nature and legitimacy of this contemporary development and also about its future.

Keywords: corporate social responsibility, triple bottom line, corporate philanthropy, sustainability reporting