| Date post: | 17-May-2015 |
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Screen Image & Sound Cluster
Digital Media Fund Innovation and Business Transformation
Innodeal Workshop, Rome Oct08
David Furmage
Digital Media Policy Lead &Screen, Image & Sound Cluster Manager
Regional Government, UK.
044 121 503 3397www.advantagewm.co.uk
Presentation Outline..
Sector profile andCluster Activities
Innovation andNew Markets
Digital Media Fund Unpacked
Transformation Agenda Unpacked
Engage Industryin transformation
Opportunities inDigital Media
Profile – West Midlands, UK
Population 5.3 million9% of the UK population
Birmingham, 2nd City only to London
Diverse mix of cultures
West Midlands is a UK leader in Digital Media
Exchange rate:£1 = €1.2 add 20%
Profile – Backing Digital Media
… DM=50,000 regionally, creative & cultural = 7.3% UK, 1.8m
DM Influences Everyone’s livesleisure and lifestyle business & communications
DM Influences Everyone’s livesleisure and lifestyle business & communications
£30m+ invested in sector£20m influenced to 2010
window of opportunity now!
Important - vertical & horizontal Important - vertical & horizontal
Regional Strengths in West Midlands…
20% UK Games Production
serious gamesUK hub, co-funded SGI, global thought leader
Regional Strengths in West Midlands…
Film active region For production
Film active region For production
20% UK Games Production
Interactive mediaTop New media agencies
serious gamesUK hub, co-funded SGI, global thought leader
Regional Strengths in West Midlands…
20% UK Games Production
Interactive mediaTop New media agencies
Talent. Higher education. Easy to reach. low costTalent. Higher education. Easy to reach. low cost
BIRMINGHAMmajor digital
hub for UK
MUSIC PRODUCTIONBirmingham top 5 global destination for diversity
serious gamesUK hub, co-funded SGI, global thought leader
Film active region For production
Film active region For production
Sector & Cluster Activities
screen agency
£4m film £.6m dev
£1.2m convergence readiness
£5m Digital MediaCommercial innovation
fund key agencies to influence & support the sector
Sector & Cluster Activities
screen agency
IDM £1m+ SG Proof of concept,
demos, champions
£4m film £.6m dev
£1.2m convergence readiness
£5m Digital MediaCommercial innovation
Sector & Cluster Activities
screen agency
£7m SGI HUB IDM £1m+ SG Proof of concept,
demos, championsresearch & business
£4m film £.6m dev
£1.2m convergence readiness
£5m Digital MediaCommercial innovation
Sector & Cluster Activities
screen agency
£7m SGI HUB IDM £1m+ SG Proof of concept,
demos, champions
Eastside Birmingham
Creative Space, Hubs… Creative Space, Hubs…
research & business
up to £6b all partners
400-600 creative
businesses
12,000Students by 2012
£4m film £.6m dev
£1.2m convergence readiness
£5m Digital MediaCommercial innovation
cultural offer
New Opportunities in Digital Media
£50m over 2 yearsNon televisionDigital Media
Channel 4 public service
English CommissioningHub - 4IP in Birmingham
£5m from AWM = £10m ring-fenced for the regionPart of which can be spent with partners
from the UK and abroad.Commercial return, budgets £20K-£1.5m
innovate ideas to deliver public value & service
Bull Ring Shopping Centre, Selfridges
New Opportunities in Digital Media
£5m from AWM = £10m ring-fenced for the regionPart of which can be spent with partners
from the UK and abroad.Commercial return, budgets £20K-£1.5m
innovate ideas to deliver public value & service
£50m over 2 yearsNon televisionDigital Media
people working together in new ways to creategroundbreaking
Ideas
Channel 4 public service
English CommissioningHub - 4IP in Birmingham
What is Digital Media?
Digital television, digital radio, internet and mobile
What is Digital Media?
Digital television, digital radio, internet and mobile
Screen, Image & Sound ClusterAll ‘digital creative industries’
Film, television, animation, interactive media, games, serious games, radio, music,
digital imaging
What is Digital Media?
Digital new media includes…
Computer aided social networks
Pix
el Le
arn
ing
4IP at Channel 4 embraces
content or technologies allowing more complex, interactive relationships
Including….
Peer to peer and file sharing
technologies
Collaborative knowledge networks
On-line Journalism
and Broadcasting
Imagined and alternative life
networksImmersiveLearning
anything interesting
we’ve Missed..!
idea Journey from seed to product launch
Crucial to engage with each business that wants to grow with a tailored ‘client’ journey. understanding…
…the journey
Engaging the Industry – client journeys
idea Journey from seed to product launch
Business Link provides the glue to make these journeys more effective
SME Journey from start-up to maturity and growth
Information journey so knowledge can be accessed when its needed
understanding…
…the journey
.
Engaging the Industry – client journeys
Engagement is more than Sign-posting Funds
Funds and Opportunities not enoughbusinesses must adapt & grow to exploit them
implement business changeManagement, project, skills, recruitmentteam development, sales & marketing
Engagement is more than Sign-posting Funds
Funds and Opportunities not enoughbusinesses must adapt & grow to exploit them
Transformational change £1mIdentify major shifts, e.g., Digital convergence, help traditional companies re-invent themselves
building partnerships brokering new collaborationsIdentifying industry trends
implement business changeManagement, project, skills, recruitmentteam development, sales & marketing
10 At Market
Com
merc
ial &
VC
TRL - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
8 Test and demo
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
Innovation and New Markets
We optimise our interventionsUsing the TRL scale 1-10
10 At Market
Com
merc
ial &
VC
Market Pull rather than research Push
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
Inn
ovati
on F
un
din
gPro
of
of
con
cep
t
Dig
ital M
edia
Fund
Near
Mark
et
Inn
ovati
on
8 Test and demo
Innovation and New Markets
£1m
£10m+
£.75m
ACF
Film, DevelopmentOther Cluster
In Summary so far …
UK leader in Digital Media
Different collaborations, thinking ‘outside the box’
Agencies working together to help business transformation
Integrated our innovation & ‘At Market’ Strategies
We welcome partnerships across Europe & the world
Opportunities into region, Ch4 4IP, using strengths
Unpacking the details.... Questions so far?
Sector profile andCluster Activities
Innovation andNew Markets
Digital Media Fund Unpacked
Transformation Agenda Unpacked
Engage Industryin transformation
Opportunities inDigital Media
Digital Media Fund Unpacked i
£5m from RDA
£5m Digital Media Fund at Screen WM
Can Fund with or without 4IP
Matches to 4IP = £10m 4IP Digital Media Fund for region
£50m Total Channel 4 4IP in the UK, £20m RDA’s, Govt.
Objective: Grow & Transform industry. Establish WM as hub. Show Ofcom PSB future funding
Regional Test 70% spend encourage collaborations in Europe and the World
Digital Media Fund Unpacked ii
£20K to £1.5m investment
Project based, not shares
Uses SPV – special purpose vehicle
Commercial upside essential
Can take an equity investment
Digital Media Fund Unpacked iii
State Aid Compliant
Peri-pursue basis =Equal investments in and returns
out [eg, 50%,30%,30%]
Commercial decision and risk means exempt of de minimus
Extension of Feature Film Fund
Digital Media Fund Unpacked iv
Company X wins 4IP project
They contract and work with Channel 4
Channel 4 4IP is a 2 year pilot showing Ofcom a possible digital
media future for PSB
SPV Created
Company not necessarily aware of 50% RDA slice
Project & IP completed, returns monitored
Commercial = sales, license deals, sponsorship,
new business models
Transformation Agenda Unpacked i
Business Link Sector team help all …but more for co. with genuine growth potential
Getting Funds requires a Business Diagnostic Review
Helps 4IP winners improve management and processes
Identifies business needs to be ‘investment ready’
Supports marketing and sales effort for post 4IP future
Supports unsuccessful bidders for 4IP to improve next time
A detailed process and flow chart agreed for applicants
MOU/SLA - Ch4, Screen WM, BL
50% Consultant Support
Transformation Agenda Unpacked ii
Feasibility Grants£5,000 to £10,000
For companies to develop their 4IP ideas, collaborate
Grants easy to apply for and quick to receive
De Minimus State Aid Rules apply
Screen WM and Ch 4 must agree the idea is good first
Transformation Agenda Unpacked iii
Business Transformation to tackle digital convergence
e.g., Indie TV Prod Companies
Knowledge Transfer Events explaining Convergence
Cross-Media Labs2-5 day intensive workshops
‘Producer’s Forum’ becomes ‘Content Producer’s Forum’
Developing collaborations and new inter-sub-sector teams
animation, music, serious games
Digital Convergence is key factor changing sector now
Funding Strategy GroupHelping ideas get sign-posted
through to the right place
In Conclusion …
Clear Digital Media Objectives
Creating Funds isn’t enough, must transform businesses
Ensure agencies really working together – reshape business support services
Look to work with others from around the world
Fully Establish the region as the heart of digital media in the UK
Create a culture of unexpected collaborations
