Innovation antwerp45

Ian McNairn Program Director Innovation & Social Collaboration

Office of the IBM CIO

© 2012 IBM Corporation@mcnairn [email protected] #innov12ism

Harnessing Innovation through social tools to generate business benefit A

NTW

ERP

© 2011 IBM Corporation

How?

What?

Why?

Where ?

Which?

Why does being a social business

empower innovation ?


5

How Do Most People Work Today?

6

What Do We Want?


People are empowered like never before


Bringing social tools into the enterprise

• 155 million tweets sent via Twitter each day

• More than 7 billion pieces of content shared each week on Facebook

Find and share information instantly

Rise of social networking and mobile devices

• Social networking accounts for 22% of all online time

• Smartphone and tablet shipments now outpace PCs

• 37% of US IT workers are using technology they master first at home, then bring to work

• 64% of GenY download unauthorized applications at least once a week to get their job done

Source: Forrester: Forrsights Workforce Survey 2011

Source: Facebook, 2011Source: Nielsenwire, 6/1/2010, Morgan Stanley

People are empowered like never before


IBM Social Transformation

IBM has a workforce of over 500,000 of whom 40% do not have an IBM office

IBM Locations

Mobile Employees

• 425K+ employees • 100K+ contractors • 170 countries • 2,000 locations • 50% work in Growth markets • ~100 acquisitions since 2002 • 50% < 5 years experience • >50% are mobile • We are a Social Business

What does this

innovation journey entail ?

Creating an innovation conducive environment within the organisation Finding common language across silos for effective collaboration Establishing an idea generation and submission process in a different cultural context Provide training and coaching to your employees


Creating an innovation conducive environment within

the organisation


There are many roads … all leading to Rome

Set mission / vision / remit


Set mission / vision / remit


Finding common language across silos for effective

collaboration

ThinkPlace evolved into Innovation hub

Ideation blogs in Connections

The JAM

TAP

500k users on Connections

Executive Challenges



Ideation Blog


• Threaded discussion and idea-rating system • Equal access by all employees • Examples

• WorldJam identified 35 ideas for implementation (2001)

• ValuesJam produced 3 IBM Values (2003) • InnovationJam identified 10 ideas to be funded by

$100 million (2006)


IBM JAMs

Brainstorming


Catalysts


14 responses, 8 distinct voices

All in 1 day

No email clutter

Recorded and shared with all in the company

Tapping into the stream of ideas and trends

Targeting the appropriate "following"

Adding a personal touch & immediacy

Attribution lies at the heart of the design

Establishing an idea generation and submission

process in a different cultural

context

Pharmaceutical innovation

10000 samples screened

1000 enter testing

10 human tested

1 new medicine

14 years



Create Refine HardenShare Refactor

Individual or small team

Hours > Days

Wider Community of Interest Weeks > Months

Catching organisation Months

Corporate IT/Services Months > Years

At any point the application might become stable or become redundant

Sunset / harden / leave


Innovation Excellence – Amsterdam Sept 2010

An experimental space – how to recognise contribution?Results from Deploying a

Participation Incentive Mechanism within the

Enterprise Rosta Farzan - [email protected] Joan M. DiMicco, David R.Millen, Beth Brownholtz, Werner Geyer,

Casey Dugan IBM Research, 1 Rogers Street,

Cambridge, MA 02142 {joan.dimicco; david_r_millen;

beth_brownholtz; werner.geyer; cadugan} @us.ibm.com

CHI 2008, April 5-10, 2008, Florence, Italy. Copyright 2008 ACM

978-1-60558-011-1/08/04ı$5.00.

Started Sept’07

As of Jan 12, 2009 :

• 51,998+ joined

• 62,716 photos

• 18,902 hive5s

• 2,853 events


Refine with community

Deploy

Test with Community

Idea Evaluate

Products and

Assets

Test with Clients

Ideation Blogs/Innovation Hubs/Jams TAP Outside

TDIL Bluehost WebAhead

AHE IHE

IIOSB Community Source Research HiPODs BizTech ExtremeBlue

alphaWorks aW Services Greenhouse

EDC

Prototype

Ideation

IBM’s internal innovation ecosystem

WorldJam 2001 A new collaborative medium to capture best practices on 10

urgent IBM issues

WorldJam 2004

Focused on pragmatic solutions around growth, innovation and

bringing the company’s solutions To life

ValuesJam An in-depth exploration of IBM’s Values and Beliefs by employees

InnovationJam

For the first time, IBM’s clients,

Business Partners, and our Family members joined in a new collaborative exercise

Innovation process: Jams enterprise-wide discussion, collaboration and decision-making

• Real-time threaded discussion • Open idea-rating • Equal access by all employees

Technology Adoption Program


concepts & ideas

production

150,000+ early adopters

~ 32,000 page views/day ~ 8,000 visitors/day

Open to Early Adopters and Innovators across IBM

Over 100,000 IBMers registered

More than 150 offerings piloted

Sametime 7.5

released 9 alphas & 4 betas during development

5 months in development vs

the traditional 18-month cycle

Provide training and coaching to your

employees

Training / coaching



BlueIQ Resource Center (wiki)


BlueIQ Ambassador Program BlueIQ clinics – “The Doctor Is

In” – are designed to help individuals with whatever they

need to use IBM social software. BlueIQ clinics can be run to help individuals in-person and/or on

the phone.

BlueIQ lunch & learn sessions are designed to teach individuals, teams and

communities how to use IBM social software tools. BlueIQ

lunch and learn sessions can be run in-person and/or as an e-

meeting.

BlueIQ jumpstart engagements are pro-active

"consulting" engagements with IBM software sales and

technical sales teams to help them do what they do better

using IBM social software. The engagement team identifies use cases, recommends tools and

enablement materials, and captures success stories for use

by other teams.


Ongoing education is key


Peer education and support



1.Be who you are 2.Speak in the first person 3.Use a disclaimer 4.Respect your audience 5. Add value 6.Don't pick fights 7.Be the first to respond to your own mistakes. 8.Use your best judgment. 9.Don't forget your day job.

- IBM supports open dialogue and the exchange of ideas 1. Responsible engagement in innovation and dialogue 2. To learn, to contribute (source: Adam Christensen)

‘In the social media, the IBM employee is the brand’

Social Conduct at IBM: Built on Employee Trust

Which tools are best at enhancing

the innovation process ? Finding People and managing the network

Broadcast, chat and collaboration across the pillars Email reduction, social comment and keeping up to date

Altruism or self-serving - knowledge curating and payback To do or not to do lists - that's not a question

Finding, managing and monitoring it all


IBM Social Transformation• Depth of insight • Content • Status • Contact • Other (similar) people • Communities




Reputation and meta-data


Find ……… Reach ……... Net …….. Ego ……..





File sharing


How we Social Bookmark from ANYWHERE


So how does Social Bookmarking WORK ?

See public bookmarks Subscribe to them Be kept informed



Navigating by tags



How does IBM implement social tools, incentivise and reward usage, and

measure effectiveness ?


IBM Connections is hard at work in IBM

June 2012 IBM has, itself, made the transition with more than 400,000 IBM employees collaborating through IBM Connections. Their leaders are

active daily users of social media to communicate more effectively and directly with all levels within the company. As a result, more

than 67,000 communities have been developed, 475,000 files shared globally have generated

more than 9 million downloads. Every day, IBM generates 35 million instant message chats.

Social Business ROI

http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html

IBM developerWorks community saves $100 million annually from people who use this

resource instead of contacting IBM support. (Forrester, 2010)


And our internet presence transforms even more rapidly


Patents and Innovation

“It's not what work you expect Employee #123 to accomplish per

person-month of work.

Luba Cherbakov, IBM Distinguished Engineer and Director


“It's the work you never expected would happen, that suddenly

creates new business.”


IBM Internal Social Software

67

[email protected]

+44 7980 445749

@mcnairn



BlueThx – a Case Study

• Vision • Stages it went through

– Idea – Socialisation – Teaming – Initial toe in water – Viral adoption – Feedback and improvement – Utilisation grows – Expanded horizons – Adoption by rank and file, and Head office – Validation

• Funding • Hardening • Business critical



So how does BlueThx work ?Kenny wants to thank Yael for advice she gave him that helped him with a customer

Kenny says why he wants to thank her He completes a brief description and tags it with keywords

BlueThx are stored in the repository and the PRIVACY levels of both recipient and giver are checked

Parciasepe, Kennet h (Kenny) gave Yael Ravin a BlueThx for her management support in promot ing t he BlueThx inclusion in t he July 31st

release of Lot us Connect ions. [cont ent would come from t he “Describe why you are t hanking Yael Ravin:” in BlueThx]07 Jun 2010 1:00 PM More

BlueThx appears in the Lotus Connections Profile 'Board' of both the Yael and Kenny *

So that any of their contacts can see and so the BlueThx message gets virally spread

Each person has their own BlueThx page where their BlueThx given & received is visible

Received Given

BlueThx global statistics such as giving by Geo, or receiving by LoB are aggregated for viewing

* Feature still to be implemented as at

2010-06-17



Harnessing Innovation through social tools to generate business benefit

• Why does being a Social Business empower innovation? • Where do social tools add value to innovation? • What does this (new) innovation journey entail?

• Creating an innovation conducive environment within the organisation

• Finding common language across silos for effective collaboration

• Establishing an idea generation and submission process in a different cultural context

• Provide training and coaching to your employees • Which tools are best at enhancing the various stages of the innovation process? • Finding People and managing the network • Broadcast, chat and collaboration across the pillars • Email reduction, social comment and keeping up to date • Altruism or self-serving - knowledge curating and payback • To do or not to do lists - that's not a question • Finding, managing and monitoring it all • How does IBM implement Social Tools, incentivise and reward usage, and measure effectiveness?

Brussels/Antwerp/Berlin/Amsterdam Sept

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