CREAX INNOVATION WORKSHOP
Intro
Innovation WHY & WHAT
Defining innovation - Value mapping
Cross-industry innovation – Technology DNA
DNA Analogy
NOT NEW,BUT NEW FOR YOU
research & creativityto boost innovation
Business
Science Design
CREAXMultidisciplinary team
PATENTDATA
SCIENTIFICLITERATURE
EMERGINGTECHNOLOGIES
ADVANCEDWEB SEARCH
CREAXKnowledge databases
Functions remain-
Solutions change
WHAT DO I WANT FROM ?
PERFORMANCE HARM INTERFACE COST
▪ present an image
▪ bright
▪ sharp
▪ play sound
▪ …
▪ hot
▪ loud
▪ object(s) in front
of projection
▪ …
▪ easy setup
▪ simple interface
▪ nice design
▪ cable +
connector
▪ remote
▪ …
▪ product cost
▪ energy use▪ bulb life
▪ long lasting
▪ …
PERFORMANCE HARM INTERFACE COST
INNOVATIONValue Creation
PERFORMANCE HARM INTERFACE COST
PERFORMANCE HARM INTERFACE COST
PERFORMANCE HARM INTERFACE COST
PERFORMANCE HARM INTERFACE COST
Value mapping Is a first abstraction tool.It defines a product according to:PERFORMANCE, HARM,INTERFACE & COST.
PERFORMANCE HARM INTERFACE COST
CROSS - INDUSTRY LEARNING
“Good artists copy, great artists steal.
We’ve always been shamelessabout stealing great ideas.”
Steve Jobs, 1996
HOLLOW
IMPERMEABLE
TRANSPARENT
ROUND
RIGID
FLAT (BOTTOM)
TASTELESS
BRITTLE
TO CONTAIN/MOVE LIQUID
TO HOLD LIQUID
TO INDICATE
TO FIT HAND / MOUTH
TO KEEP SHAPE
TO STAND
TO AVOID PALATE CONTAMINATION
TO BREAK
PROPERTIES FUNCTIONS
FUNCTIONS vs PROPERTIESWHAT MUST IT DO? WHAT IS IT MADE OF?
1. ANALOGY 2. VARIATION
FIND
SIMILAR
PRODUCTS
CHANGE
THE DNA
FUNCTIONS vs PROPERTIESWHAT MUST IT DO? WHAT IS IT MADE OF?
1. ANALOGY
FIND
SIMILAR
PRODUCTS
We want a backpack to be:HollowLightStrongRip proofFlexibleComfortablesoftWaterproofUV proofadjustable…
What else has some of these properties?And don’t say other backpacks.
Dyneema: This ultra strong & light textile has been used for a while in sails.
Hyperlite now uses dyneema for their mountaineering gear
To supportThe Burton snow-binding is based on the Herman Miller chair.
To provide flowThe shark’s flexible, textured skin provides excellent flow under water.
… Something speedo noticed.
FUNCTIONS vs PROPERTIESWHAT MUST IT DO? WHAT IS IT MADE OF?
2. VARIATION
CHANGE
THE DNA
shape porosity
to roll
to handle, to prevent injury
to grip
to self inflate
to improve airflow
surface automation
Function
Property
Conclusion:take aways & recommendations
preparation:Decide on your focus
STEP 1:Abstract your productThink in properties & functions, not in products.
STEP 2:Find similar products
STEP 3:Variate the properties
STEP 4:Combine ideas into concepts
STEP 5:Rinse and repeat
Mathieu MottrieManaging Partner - [email protected]+32 475 84 26 39