Transforming a newsroom for video
• iPhones for newsroom staff + HD cameras
• Tricaster editing station
• Consultants: shows & news video
• Microphones, tripods
• Editing stations
• In-house studio
• In-house development of journalists
The Audience HAS Shifted
• The majority of internet connected homes will access video content via connected TV/OTT devices in 2015.
Source: eMarketer, Oct 2015
55.9
68.8
80.0
88.393.5
97.3
46.3%
56.6%
65.4%
71.7%75.5%
78.1%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0.0
20.0
40.0
60.0
80.0
100.0
120.0
2014 2015 2016 2017 2018 2019
Connected TV households % of total households
2015 2017 2018 20192014 2016
78.5%
71.3%
Cable Subscribers Use a Streaming Service
Adults 18+
64.4%70.3%
Cable Subscribers Use a Streaming Service
Millennials (18-29)
More than a quarter of millennials (26.48%) have never paid
for a TV service (cable)
About 42% of consumers who have a streaming
service said they’d be willing to pay $10 to $25 per
month for a service, that exceeds what Netflix, Hulu
and Amazon charge combined for their respective
subscription video offerings.
OTT Strategy
• Play Defense• Maintain our position as the major news and entertainment entity in our local markets
• Become the aggregator of local content
• Become the the primary local destination on OTT platforms
• Play Offense and Disrupt• Develop new audience on OTT and mobile as viewers move
• Translate to legacy viewing and ratings
• Jump market positions
• Growth• Build new niche and national businesses outside of local boundaries
Calkins Media: Primary Local Media Source on All Platforms
Newspapers:
• Video capability
• Micro TV stations
Television Stations:
• Digital brands
• Going Over the Top
Creating a Completely New Audience
Webtrends – Jan 2016
Desktop24%
Mobile7%
OTT69%
SHARE OF VIDEO PLAYS
OTT66%
Mobile2%
Desktop32%
SHARE OF TOTAL VIDEO VIEWING HOURS
Live Stream Plays by Hour of Day
WWSB Live stream 24/7 Watch Live Now
Linear Live Stream is Gold
Web/Mobile Web OTT
Webtrends - Oct 15 - Jan 16