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InnovationInnovation
03-05.MAY.2010
Weam N. Abbas BBA, SPHR.
Senior Management Consultant
MTI Global Management of Tomorrow
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Yo u r Fa c i l i t a t o r
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Conducted seminars in such countries like:
U.A.E.
Saudi Arabia
Romania
Egypt
U.S.A.
Canada
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I n t roduce Yourse l f
1. Your name
2. Title
3. Experience
4. Education
5. Hobbies
6. Expectations
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Some of our prestigious clients
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Other Important clients
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Turn me off please
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Methodology
Group Discussion
Brainstorming
Individual assignment and self
assessment
Thinking as individuals and as
members of a team
Maximum input from you
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Rules of the Workshop
Freedom to share your ideas
Participation is a must
No smoking in the room
Bring your tea , coffee, etc.
Attendance & Certificates
Lets have fun!
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Objectives
To provide participants with the required knowledge and skills that will enable them to think innovatively and creatively and to employ this style of thinking in problem solving and development of work methods in the organization.
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By the end of the program, participants will be able to:
1- Look at issues and problems facing the business and create new ways to tackle them. They will be involved and have the capability to question current practices and develop rational arguments to try new things.
2- Devise entirely new concepts and breakthrough thinking by:
• Devising entirely new strategic ideas from scratch that can move
the organization forward• Looking at things in a new way – breakthrough thinking• Developing new strategies that fundamentally change the way
the organization does business• Propelling Mobily industry leadership through pioneering new
products, services or work processes to set a new industry standard.
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Day 1
• Introduction to Innovation and creativity
• Types of Innovation
• The S-Curve
Common Definitions Industry Examples and Case-Study
09:00 am – 09:20 am
Incremental and Radical Innovation Factors that favor Incremental Innovation Innovation in Processes Service Innovation Group Exercise
09:20 am – 10:00 am
• Coffee Break
10:15 am – 10:45 am
10:00 am – 10:15 am
A Concept and its Lessons Where do you stand on the S-Curve? Group Exercise
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Day 1
• Theoretical and Psychological Aspects of Innovation and Creativity
• Types of Thinking in Innovation
Myths about Creativity The components of individual
Innovation and Creativity Characteristics of Innovative and
Creative Groups The effect of Time Pressure on
Creativity
10:45 am – 11:25am
Critical and Analytical Thinking Creative and Analogical Thinking The Communication Dilemma Group Exercise
11:25am – 12:00 pm
• Lunch and Thuhur Prayer Break 12:00 pm – 01:00 pm
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Day 1
• Latest Trends of Innovation in the Telecommunication Industry
• Idea Generation
Western vs. Eastern Innovative Styles The Vicious North American-European-
Asian Race and its Impact on the JCC Market
Mobily’s Position Compared to JCC Competitors
Group Exercise
01:00 pm – 02:00 pm
New Knowledge and Tapping the Ideas of Customers
Learning from Lead Users and Empathetic Design
The Role of Mental Preparation How Management can Encourage Idea
Generation Two Idea Generation Techniques
01:40 pm - 02:10 pm
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Day 1
• Recognizing Opportunities
• The Creative Associate of Mobily
A Method for Opportunity Recognition Rough-Cut Business Evaluation Analyzing Competition to Recognize
Opportunities for Mobily as a Leader in the Telecommunication Market
Characteristics of the Creative Associate Signs and Signals of Hidden Innovators Individual vs. Group Creativity
02:40 pm – 03:00 pm
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• Coffee and Asr Prayer Break 03:00 pm – 03:300 pm
• Conclusion of Day 1 - Q&A Session 03:30 pm – 04:00 pm
02:10 pm – 02:40 pm
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Day 2
• Review of Material Covered in Day 1
• Moving Innovation to Market
08:15 am – 08:25 am
The Idea Funnel Stage-Gate Systems Financial Issues Extending Innovations through Platforms
08:25 am – 09:00 am
• Coffee Break 10:00 am – 10:15 am
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• Innovation Across all Organizational Departments 09:00 am – 10:00 am
Administration and Human Resources Marketing, Advertising and Public Relations CRM and Clientele Development Financial Management Group Exercise
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Day 2
• Innovation and Creativity Through Change
• The Human Brain and Mind Mapping
Definition and Overview of the Concept of Change
The Four Stages of Change Organizations go through
The Perception of Change
10:15 am – 10:45 am
Right-Brain-Dominant vs. Left-Brain-Dominant Brain Storming and its 7 Rules The 80/20 vs. 50/50. Logic vs. Emotion
10:45 am – 11:15 am
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• What Leaders Must Do Develop an Innovation-Friendly Culture Establish Strategic Direction
11:15 am – 12:00 pm
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Day 2
• STC Innovation Strategy
Group Exercise and Discussion
01:00 pm – 02:00 pm
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• Lunch and Thuhur Prayer Break 12:00 pm – 01:00 pm
• Zain Innovation Strategy
Group Exercise and Discussion
02:00 pm – 03:00 pm
• Coffee and Asr Prayer Break 03:00 pm – 03:30 pm
• Conclusion of Day 2 Certification Handout
03:30 pm – 04:00 pm
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• Introduction to Innovation and creativity
Process by which an idea or invention is translated into a good or service for which people will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination, and initiative in deriving greater or different value from resources, and encompasses all processes by which new ideas are generated and converted into useful products.
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In business, innovation results often from the application of a scientific or technical idea in decreasing the gap between the needs or expectations of the customers and the performance of a firm's products or services.
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Innovation is a change in the thought process for doing something or "new stuff that is made useful“. It may refer to an incremental emergent or radical and revolutionary changes in thinking, products, processes, or organizations
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in·no·va·tion
Pronunciation: \ˌi-nə-ˈvā-shən\
Function: noun
Date: 15th century
1 : the introduction of something new2 : a new idea, method, or device
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Types of Innovation
Incremental Innovation
It is generally understood to exploit existing forms or technologies. It either improves upon something thatAlready exists or reconfigures an existing form or technology to serve some other purpose
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Radical Innovation
Types of Innovation
It is something new to the world, and a departure from existing technology or method. The terms breakthrough innovation, disruptive and discontinuous innovation are often used synonyms for Radical Innovation
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Types of Innovation
Factors that favor Incremental Innovation
•Timeline•Cost•Steadiness•Risk
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Types of Innovation
Innovation in Processes
People are used to thinking of innovation in terms of physical, manufactured goods such as computer chips, flat screen displays, fuel cells, night vision equipment, and so forth. In reality, process and service innovations are just as important in the competitive life of companies and industries.
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Types of Innovation
Service Innovation
Great things happen when people rethink how best to serve customers. Service Innovation can very well produce winning business models.
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Key concepts and
skills
Levels 1 and 2
Level 3 Level 4 Level 5 Level 6
Generating ideas
Standards do not apply at Levels 1 and 2.The Level 1 and Level 2 learning focus statements suggest appropriate learning experiences from which managers can plan relevant coaching and mentoring activities that support employees to develop the concepts and skills.
Apply creative (speculative) ideas in practical ways.
Use creative (speculative) thinking strategies in a range of contexts.
Apply creativity in engaging with, and exploring, ideas in a range of contexts.
Experiment with innovative possibilities within the parameters of a task.
Generating solutions
Use open-ended questioning and integrate available information to explore ideas, experimenting with a range of creative solutions.
Generate imaginative solutions when solving problems by working with both concrete and abstract idea, (their own and those of others).
Generate multiple options, problem definitions and solutions.
Take calculated risks when defining tasks and generating solutions to increasingly complex tasks.
Testing and exploring ideas
Test the possibilities of ideas they generate.
Test the possibilities of concrete and abstract ideas (or processes) generated by themselves and others including the unfamiliar.
Demonstrate creativity in the ways they engage with and explore ideas.
Apply selectively a range of creative thinking strategies to broaden their knowledge and engage with contentious, ambiguous, novel and complex ideas.
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The S-Curve
The Concept
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The S-Curve
Lessons Learnt from The S-Curve
Lesson 1: Defenders face difficult choices
• Abandon the business they already own, with all its cash flow and certainty, in favor of the rival technology
• Hold onto what they have and work hard to make it better or useful to more customers.
• Hold onto the existing business and begin investing in the new technology as a hedge against the future.
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The S-Curve
Lessons Learnt from The S-Curve
Lesson 2: Leaders in one generation of technology are seldom leaders in
the next
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The S-Curve
Lessons Learnt from The S-Curve
Lesson 3: Attackers enjoy important advantages
• An undivided focus
• An ability to attract talent
• They are not captives of powerful customers
• Little bureaucracy
• No need to protect investments in unrelated skills or assets
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Where do you stand on The S-Curve?!
The S-Curve
• Get on board the rival technology
• Leapfrog the rival technology with something better
• Look for a breakthrough that will give your technology a new lease on life
• Stick with your current technology, but expand it into different markets
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The S-Curve
Group Exercise
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Theoretical and Psychological Aspects of Innovation and
Creativity
Myths about Creativity
The smarter you are, the more creative you are
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Theoretical and Psychological Aspects of Innovation and
Creativity
Myths about Creativity
The young are more creative than the old
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Theoretical and Psychological Aspects of Innovation and
Creativity
Myths about Creativity
Creativity is reserved for the few – the flamboyant risk takers
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Theoretical and Psychological Aspects of Innovation and
Creativity
Myths about Creativity
Creativity is a solitary act
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Theoretical and Psychological Aspects of Innovation and
Creativity
Myths about Creativity
You can’t manage creativity
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Theoretical and Psychological Aspects of Innovation and
Creativity
The components of individual Innovation and Creativity
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Theoretical and Psychological Aspects of Innovation and
Creativity
Characteristics of Innovative and Creative Groups
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Theoretical and Psychological Aspects of Innovation and
Creativity
Characteristics of Innovative and Creative Groups
• Individual differences can produce a creative friction that sparks new ideas
• Diversity of thought and perspective is a safeguard against Groupthink.
• Diversity of thought and skills gives good ideas more opportunities to develop
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The effect of Time Pressure on Creativity
Theoretical and Psychological Aspects of Innovation and
Creativity
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What do you see?
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Critical and Analytical Thinking
Types of Thinking in Innovation
This type of thinking style involves determining the meaning and significance of what is observed or expressed, or, concerning a given inference or argument, determining whether there is adequate justification to accept the conclusion as true
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Creative and Analogical Thinking
Types of Thinking in Innovation
analogical thinking refers to a process of finding and using a known experience or domain to understand an unknown phenomenon or domain. In this case, the term thinking is used quite broadly, and may embrace subconscious or unconscious responses
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The Communication Dilemma
Types of Thinking in Innovation
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Group Exercise
Types of Thinking in Innovation
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Western vs. Eastern Innovative Styles
Latest Trends of Innovation in the Telecommunication
Industry
• Mass-Production
• Cost-Effectiveness
• Global Expansions
• Bottom-line
North America
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Western vs. Eastern Innovative Styles
Latest Trends of Innovation in the Telecommunication
Industry
Western Europe
• Quality
• Cost-Effectiveness
• Market Share
• Bottom-line
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Western vs. Eastern Innovative Styles
Latest Trends of Innovation in the Telecommunication
Industry
Eastern Europe
• Cost-Effectiveness
• Competition
• Bottom-line
• Brand Development
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Western vs. Eastern Innovative Styles
Latest Trends of Innovation in the Telecommunication
Industry
Asia
• Quality
• Cost-Effectiveness
• Market Dominance
• Bottom-line
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Western vs. Eastern Innovative Styles
Latest Trends of Innovation in the Telecommunication
Industry
JCC• Quality
• Competition
• Brand Development
• Stock Market Placement
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The Vicious North American-European-Asian Race and its Impact on the JCC Market
Latest Trends of Innovation in the Telecommunication
Industry
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Mobily’s Position Compared to JCC Competitors
Latest Trends of Innovation in the Telecommunication
Industry
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Idea Generation
New Knowledge and Tapping the Ideas of Customers
Most radical innovations are the product of new knowledge, like computers
Customers are an evergreen source of innovative ideas if salespeople, service people, and R&D teams listen to what they say and probe for more
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Learning from Lead Users and Empathetic Design
Idea Generation
Lead Users are companies and individuals, customers and non-customers whose needs are far ahead of market trends
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Learning from Lead Users and Empathetic Design
Idea Generation
Empathetic Design is an idea-generating technique whereby innovators observe how people use existing products and services in their own environments to produce solutions to problems customers are not aware of yet.
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The Role of Mental Preparation
Idea Generation
A prepared mind is more likely to formulate a problem-solving idea orrecognize an opportunity
• Search the literature.• Look at all sides of the
problems.• Talk with people who
are familiar with the problem.
• Play with the problem.• Ignore the accepted
wisdom.
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How Management can Encourage Idea Generation
Idea Generation
• Rewards
• A climate of innovation
• Hire innovative people
• Encourage the cross-pollination of ideas
• Support for innovators
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A Method for Opportunity Recognition
Recognizing Opportunities
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Characteristics of the Innovative and Creative Associate at Mobily
The Creative Associate of Mobily
• An expert or well-experienced/Educated in one or two fields.
• Enjoys doing innovative work.• An individual contributor.• Good problem solvers.• Find new and different ways of seeing things.• A collaborator.
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The Idea Funnel
Moving Innovation to Market
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Stage-Gate Systems
Moving Innovation to Market
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Administration and Human Resources
Innovation Across all Organizational Departments
• Job and candidate profiling.• Job matching.• Personality/job requirement training.• Employee exchange programs.
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Marketing, Advertising and Public Relations
Innovation Across all Organizational Departments
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CRM and Clientele Development
Innovation Across all Organizational Departments
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Financial Management
• Before taxation investments
• RRSP
• Pension Plans
• Paid-up Pension Plans
• Paid-up insurance policies
Innovation Across all Organizational Departments
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Group Exercise
Innovation Across all Organizational Departments
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Definition and Overview of the Concept of Change
Innovation and Creativity Through Change
It is the process to transform something from one form to another
Generally, we fear change because we develop high levels of comfort in what we are already familiar with
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Vision
Vision
Vision
Vision
Vision
Skills Incentives ResourcesAction Plan
+ + + + = Change
Skills Incentives Resources+ + + + = False Starts
Skills IncentivesAction Plan
+ + + + = Frustration
Skills Incentives ResourcesAction Plan
+ + + + = Confusion
Incentives ResourcesAction Plan
+ + + + = Anxiety
Skills ResourcesAction Plan
+ + + + = Gradual Change
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The Four Stages of Change Organizations go through
1. Initial start-up
2. Rapid growth
3. Leveling-out
4. Decline
Innovation and Creativity Through Change
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Right-Brain-Dominant vs. Left-Brain-Dominant
The Human Brain and Mind Mapping
Left Brain Right Brain
- logic- reason- mathematics- linear analysis
- creativity- synthesis/blend- recognition- visual
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Brain Storming and its 7 Rules
The Human Brain and Mind Mapping
Rule # 1:Define the issue/problemRule # 2:There must be ABSOLUTELY NO CRITICIZING OF IDEAS
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Brain Storming and its 7 Rules
The Human Brain and Mind Mapping
Rule # 3:Write down about five criteria for judging which ideas bestRule # 4:Now select the five ideas that everyone likes best
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Brain Storming and its 7 Rules
The Human Brain and Mind Mapping
Rule # 5:Give each idea a score of 0 to 5 points depending on how well it meets each criterion
Rule # 6:Regardless of how it sounds, the idea with the highest score, is the one
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Brain Storming and its 7 Rules
The Human Brain and Mind Mapping
Rule # 7:Enjoy the Session
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The 80/20 vs. 50/50. Logic vs. Emotion
The Human Brain and Mind Mapping
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Develop an Innovation-Friendly Culture
What Leaders Must Do
Establish Strategic Direction
Be Involved in the Innovation Process
Be Open to New Ideas, But Be Skeptical
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Put People with the Right Stuff in Charge
What Leaders Must Do
Create an Ambidextrous Organization
Improve the Idea-to-Commercialization Process
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Group Exercise and Discussion
STC’s Innovation Strategy
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Zain’s Innovation Strategy
Group Exercise and Discussion
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