Thinking Outside the Box

Presented By: Steve Roettger & Wes Garnett

Bio

Steve (@Steve_from_VRG) and Wes (@Wes_From_VRG) are Partners at The Verge Business Group, a Business Architecture Firm located in Wilmington, DE. Verge specializes in the ideation, concept development, design, usability, and market positioning of innovative products, services and technologies for startup to mid-sized companies in DE, PA, MD and NY.

Steve and Wes are also founding members ofDelaware's first Coworking space, The coIN Loft (@coinloft). The coIN Loft is a low-cost collaborative working environment for creative entrepreneurs.

What Are We Talking About?

First : Define Innovation

Second : Design Thinking

Thirdly: Agile Disruption Method

Practical Application: Crowdsourcing & Coworking

What is Innovation?

Who Uses Innovation?

“The only weapon entrepreneurs have in the

war of business is INNOVATION”

What is an Entrepreneur?

The simple Verge definition:

An entrepreneur is an empathic visionary who isagile and ingenuous.

Entrepreneurs upset and disorganize rather then improve something that already exists.

The entrepreneur is always searching for change, responds to it and exploits it as an opportunity to

improve the lives of their consumers and

increase profitability.

Indicators for Innovation

Unexpected success, unexpected failure or outside eventDisparity between what is and what ought to beProcess needChanges in industry structure or market structurePopulation changesChanges in cultural perception, mood and meaning (reasons for being or doing "A or B")New knowledge

Analytical ThinkingPurpose:

To prove through inductive and deductive reasoning.

ApproachExploration of existing knowledgeReliance on data from the pastSuppression of intuition

Goal:Reliability: a constant outcome

Intuitive ThinkingPurpose:

Prove through conditional reasoning. A sense of knowing without explicit proof.

Approach:Exploration of new knowledgeFocus on what might beInvention of the futureSuppression of analysis

Goal:Validity: the production of outcomes you want to happen

Purpose:Balance inductive and deductive reasoning with abductive reasoning to create choices which are desired, valid, and feasible.

Approach:Exploitation and explorationIntegration of future with the pastDesign of what should beIntegration of analysis and intuition

Goal:Increase and fortify competitive advantage

Design Thinking

"Design thinking can be described as a discipline that uses the designer’s sensibility

and methods to match people’s needs with what is

technologically feasible and what a viable business strategy

can convert into customer value and market opportunity"

Design Thinking Utilizes Three Forms of Reasoning

Abductive Reasoning is the logic of the origin of ideas. It's goal is to assume the existence of all that is possible despite their apparent truth or falsehood.

Inductive Reasoning is a form of theory-building which is used to predict future happens based on the correlations of past observations or experiences. Inductive reasoning is the logic of what could be.

Deductive Reasoning is the logic of what must be. It is the process of conclusively proving what is true or valid beyond reproach.

How Does Design Thinking Work?

Design Thinking Process

1. Define The Problem

2. Create Many Solutions

3. Refine Selected Solution

4. Execute

Agile Disruption Method

Agile Disruption Method is the process of purposefully contradicting ones own perceptions in order to increase the efficiency of the internal mental process called thinking.

Increasing the effectiveness of ones thought process will in turn optimize the advancement of knowledge and understanding.

Innovation through the Agile Disruption Method is achieved with constant exposure to new and challenging information.

What Makes Agile Disruption Different?

Doesn't seek to find solutions. AD-M was designed to find contradictions

Based on Collective Intelligence & Open-Collaboration

Doesn't identify choices but eliminates inefficiency's prior to the time of discovery

Using Design Thinking, a company can undoubtedly become a market leader. With continuous employment of its principles of human desirability, technical feasibility, and business viability, a company can and will maintain a leading edge within its market.

Agile Disruption Method is a process by which market leaders can diverge into both lower and higher stratospheres of the market to establish or reestablish dominance.

Agile Disruption Applied

Collaborative InnovationPurpose:

collaborate to achieve a common goal by sharing ideas, information and work

Approach:Trust and Self-OrganizationInternal Transparency Make knowledge accessible to everyoneEmbrace social technology as a means of direct communication

Goal:Increase the productivity, effectiveness, quantity, and quality of the problem-solving process to yield greater results.

Crowdsourcing

Purpose:Solve through collective intelligence

Approach:Open-Collaboration

Exploitation and exploration

Social Networking as a means of innovation

Community

Goal:Efficiency: creating the best possible solutions for the least amount of money

Agile Disruption Applied

Coworking Purpose:

Low-cost collaborative workspaces for creative entrepreneurs, freelancers, independents and telecommuters.

Approach:CommunityOpennessCollaborationAccessibilitySustainability

Goal:Create a community, culture, and ecosystem for like-minded individuals to freely grow personally and professionally, as well as collaboratively spark new ideas.