Innovations Against Poverty

Waterfront Congress Centre, Radisson Blu, Stockholm

Innovations Against Poverty

Annual Conference &

Awards 2012

9.30 Introduction and welcome

10.00 Knowledge Exchange

Workshops:

Distribution Channels that reach

BoP markets

Energy Solutions at the Base of the

Pyramid

11.45 Panel session on how to translate

innovation into commercial success -Sida

-Elimentaire Sarl

-Finaccess

12.45 Lunch

14.00 Hugo Sintes, Oxfam Enterprise

Development

14.40 Scaling up by opening up.

Daudi Were, Ushahidi

15.20 Coffee break

15.45 Socio-Ecological Innovation

Per Ohlsson, SRC

16.25 Student competition presentation

16.45 IAP Presentation of portfolio and

summary of first 18 months

17.15 Award Ceremony

18.00 Mingle

AGENDA

‘Last mile’ distribution

to clients at the base

of the pyramid

Clean energy

innovation & solutions

at the base of the

pyramid

Two groups, two topics

Distribution Challenge

• Consumers are dispersed, short of cash,

risk averse, distant from major retail points:

‘hard to reach.’

•Product may be unfamiliar: market needs

creation.

• Margins have to be kept low – to be

affordable and achieve scale.

• But rolling out typical distribution networks

and marketing strategies – or creating new

ones – can be expensive!

Distribution Channels

How to create distribution channels

that cross the ‘last mile’ to hard-to-

reach consumers?

•While ensuring affordability and proximity for

the consumer?

•While building market awareness and

demand?

•At an affordable cost and manageable risk?

Project name Product Target market Proposed route to market Energy-related projects

HiNation Hi-light: solar powered lighting and charging

Households with mobile phones, businesses requiring lighting in Zambia

Entrepreneurs selling mobile charging services; businesses requiring lighting. Possibly micro-finance institutions.

d.Light design, Inc. Solar powered lighting Rural families in Nigeria Innovative consumer-financing to allow gradual payback

Sunny People mobile charging Rural mobile phone owners Rural entrepreneurs operating offering charging services

Nuru Energy Lighting plus pedal-power recharging

Rural households in India Village level entrepreneur

Vagga till Vagga Biomass pellet stoves Zambian households To be clarified, probably local entrepreneur.

Greenway Waste to heat converter BOP markets, India and Burkina Faso Local sales and assembly team

GreenLaiti cooking fuel gel Zambian households, initially urban, later remote Networks of locally employed women and youth

Agriculture-related projects Cafédirect Online farmers’ platform, advice

from other farmers Farmers in Kenya Online platform

Ignitia Weather forecasts via text Farmers in Ghana Sales to Farmers Associations and agricultural companies for yearly fee

IDE Farm Extension Extension services and agri products

Farmers in Mozambique Franchisees: independent Farm Business Advisors

Health , sanitation, water, nutrition related projects MAKIT menstrual cup Poor women and girls in Kenya Network of women vendors

Swedstream Portable ultrasound Pregnant women in poor areas of Tajikistan & Uganda

Community health workers

Bonzun Digital health information Pregnant women, doctors, midwives in China Internet platform

Sanergy Toilets, sanitation Urban dwellers in Kenya Local franchisees

Elime.ntaire sarl Nutrient=rich food additive Undernourished households, Madagascar Domestic companies producing school meals or babyfood; therapeutic food producers, local NGOs.

Calimera Solokraft drinking water (bottled) Rural households Tbc: franchisor operates factory and distributes

Financial sector projects Finacess Mobile financial services Mobile phone users (unbanked) in Nepal Mobile banking agents

M-Birr Mobile money service Mobile phone users in Ethiopia MFI institutions, local grocers & agents

Extract from the IAP Knowledge

Exchange Report 2012

Project name Product Target market Proposed route to market Energy-related projects

HiNation Hi-light: solar powered lighting and charging

Households with mobile phones, businesses requiring lighting in Zambia

Entrepreneurs selling mobile charging services; businesses requiring lighting. Possibly micro-finance institutions.

d.Light design, Inc. Solar powered lighting Rural families in Nigeria Innovative consumer-financing to allow gradual payback

Sunny People mobile charging Rural mobile phone owners Rural entrepreneurs operating offering charging services

Nuru Energy Lighting plus pedal-power recharging

Rural households in India Village level entrepreneur

Vagga till Vagga Biomass pellet stoves Zambian households To be clarified, probably local entrepreneur.

Greenway Waste to heat converter BOP markets, India and Burkina Faso Local sales and assembly team

GreenLaiti cooking fuel gel Zambian households, initially urban, later remote Networks of locally employed women and youth

Agriculture-related projects Cafédirect Online farmers’ platform, advice

from other farmers Farmers in Kenya Online platform

Ignitia Weather forecasts via text Farmers in Ghana Sales to Farmers Associations and agricultural companies for yearly fee

IDE Farm Extension Extension services and agri products

Farmers in Mozambique Franchisees: independent Farm Business Advisors

Health , sanitation, water, nutrition related projects MAKIT menstrual cup Poor women and girls in Kenya Network of women vendors

Swedstream Portable ultrasound Pregnant women in poor areas of Tajikistan & Uganda

Community health workers

Bonzun Digital health information Pregnant women, doctors, midwives in China Internet platform

Sanergy Toilets, sanitation Urban dwellers in Kenya Local franchisees

Elime.ntaire sarl Nutrient=rich food additive Undernourished households, Madagascar Domestic companies producing school meals or babyfood; therapeutic food producers, local NGOs.

Calimera Solokraft drinking water (bottled) Rural households Tbc: franchisor operates factory and distributes

Financial sector projects Finacess Mobile financial services Mobile phone users (unbanked) in Nepal Mobile banking agents

M-Birr Mobile money service Mobile phone users in Ethiopia MFI institutions, local grocers & agents

The last mile distribution challenge

cuts across many different sectors

Project name Product Target market Proposed route to market Energy-related projects

HiNation Hi-light: solar powered lighting and charging

Households with mobile phones, businesses requiring lighting in Zambia

Entrepreneurs selling mobile charging services; businesses requiring lighting. Possibly micro-finance institutions.

d.Light design, Inc. Solar powered lighting Rural families in Nigeria Innovative consumer-financing to allow gradual payback

Sunny People mobile charging Rural mobile phone owners Rural entrepreneurs operating offering charging services

Nuru Energy Lighting plus pedal-power recharging

Rural households in India Village level entrepreneur

Vagga till Vagga Biomass pellet stoves Zambian households To be clarified, probably local entrepreneur.

Greenway Waste to heat converter BOP markets, India and Burkina Faso Local sales and assembly team

GreenLaiti cooking fuel gel Zambian households, initially urban, later remote Networks of locally employed women and youth

Agriculture-related projects Cafédirect Online farmers’ platform, advice

from other farmers Farmers in Kenya Online platform

Ignitia Weather forecasts via text Farmers in Ghana Sales to Farmers Associations and agricultural companies for yearly fee

IDE Farm Extension Extension services and agri products

Farmers in Mozambique Franchisees: independent Farm Business Advisors

Health , sanitation, water, nutrition related projects MAKIT menstrual cup Poor women and girls in Kenya Network of women vendors

Swedstream Portable ultrasound Pregnant women in poor areas of Tajikistan & Uganda

Community health workers

Bonzun Digital health information Pregnant women, doctors, midwives in China Internet platform

Sanergy Toilets, sanitation Urban dwellers in Kenya Local franchisees

Elime.ntaire sarl Nutrient=rich food additive Undernourished households, Madagascar Domestic companies producing school meals or babyfood; therapeutic food producers, local NGOs.

Calimera Solokraft drinking water (bottled) Rural households Tbc: franchisor operates factory and distributes

Financial sector projects Finacess Mobile financial services Mobile phone users (unbanked) in Nepal Mobile banking agents

M-Birr Mobile money service Mobile phone users in Ethiopia MFI institutions, local grocers & agents

Local entrepreneurs

Local entrepreneurs

Local entrepreneurs

Local entrepreneurs

Local entrepreneurs

Local entrepreneurs

Local entrepreneurs

Local entrepreneurs

Local entrepreneurs

The most common distribution solution so far is

local entrepreneurs

Project name Product Target market Proposed route to market Energy-related projects

HiNation Hi-light: solar powered lighting and charging

Households with mobile phones, businesses requiring lighting in Zambia

Entrepreneurs selling mobile charging services; businesses requiring lighting. Possibly micro-finance institutions.

d.Light design, Inc. Solar powered lighting Rural families in Nigeria Innovative consumer-financing to allow gradual payback

Sunny People mobile charging Rural mobile phone owners Rural entrepreneurs operating offering charging services

Nuru Energy Lighting plus pedal-power recharging

Rural households in India Village level entrepreneur

Vagga till Vagga Biomass pellet stoves Zambian households To be clarified, probably local entrepreneur.

Greenway Waste to heat converter BOP markets, India and Burkina Faso Local sales and assembly team

GreenLaiti cooking fuel gel Zambian households, initially urban, later remote Networks of locally employed women and youth

Agriculture-related projects Cafédirect Online farmers’ platform, advice

from other farmers Farmers in Kenya Online platform

Ignitia Weather forecasts via text Farmers in Ghana Sales to Farmers Associations and agricultural companies for yearly fee

IDE Farm Extension Extension services and agri products

Farmers in Mozambique Franchisees: independent Farm Business Advisors

Health , sanitation, water, nutrition related projects MAKIT menstrual cup Poor women and girls in Kenya Network of women vendors

Swedstream Portable ultrasound Pregnant women in poor areas of Tajikistan & Uganda

Community health workers

Bonzun Digital health information Pregnant women, doctors, midwives in China Internet platform

Sanergy Toilets, sanitation Urban dwellers in Kenya Local franchisees

Elime.ntaire sarl Nutrient=rich food additive Undernourished households, Madagascar Domestic companies producing school meals or babyfood; therapeutic food producers, local NGOs.

Calimera Solokraft drinking water (bottled) Rural households Tbc: franchisor operates factory and distributes

Financial sector projects Finacess Mobile financial services Mobile phone users (unbanked) in Nepal Mobile banking agents

M-Birr Mobile money service Mobile phone users in Ethiopia MFI institutions, local grocers & agents

Micro-finance

Existing network

Online platform

Existing network

Online platform

Micro-finance

Existing network

Other common distribution solutions include use of

an online platform, a micro-finance network, or

tapping into another pre-existing network.

Distribution Challenge

Panellists:

• David Auerbach, Sanergy

Toilets & sanitation services in Kenyan slums

• Lewis Temple, IDE

Farm advice via franchisees / farm agents in

Mozambique

Distribution working group

•Discuss and explore examples from Sanergy, IDE, and

others.

•What are the main advantages and disadvantages of

different approaches?

•What are the main challenges encountered when

attempting distribution to BOP markets?

•What solutions are working?

Energy Challenge

Inadequate energy access is a

major burden on expenditure,

time, productivity and health at

the base of the pyramid.

Spending on energy is

disproportionately high; quality

is low. Market opportunity!

Plethora of new technologies

have emerged, but patchy

success. It’s proving difficult!

• A host of technologies: biomass, biogass, solar

power, pedal power, lpg … for lighting, cooking,

phone-charging, household and business power.

• Innovation up and

down the value chain,

from R&D to

maintenance.

Energy solutions?

d.light design, Inc Nigeria Pay-As-You Go Solar Systems for low-income households Large Grant

Eco-Fuel Africa Limited Uganda Bio-mass briquettes from agricultural char Large Grant

Nuru Energy India A rechargeable cycle-powered device to provide affordable,

clean and safe lighting solutions to rural households in India

Large Grant

Sunny people Kenya Solar recharging for mobile phones provided by local

entrepreneurs

Large Grant

ONergy India Rural Energy Centres in remote rural areas to facilitate access

to a variety of clean energy solutions (solar, biomass)

Large Grant

Pamoja Cleantech Uganda Biomass powerplant for improved electricity access in rural

areas

Small and Large Grant

GreenLaiti Zambia Gel based fuel. Distribution channels for new low energy

products

Small Grant

Greenway Burkina Faso, Burundi,

India

Converting waste heat from cooking into electricity for multiple

low power devices

Small Grant

HiNation Zambia Mobile phone charging and light through solar energy to a rural

population

Small Grant

Vagga till Vagga Tanzania and Zambia Replacing charcoal and fuel wood with biomass pellets, with an

integrated fertiliser component.

Small Grant

Waste 2 Energy Ltd. (W2E) Uganda Medium-scale commercial production of biogas from municipal

waste

Small Grant

and biomass projects

Solar projects Biomass &

biogass

R&D, product design Manufacturing,

supply chain

Marketing

Distribution

Customer finance

Maintenance & servicing

Disposal and replacement

Much harder than selling sachets of shampoo

The complexity of the energy value chain, from R&D to

maintenance, disposal and replacement, is what poses

so many challenges.

Energy Solutions

Panellists:

Johan Beckmann, Sunny

People

Mobile recharging equipment

in Kenya

Peik Stenlund, Pamoja

Biomass plant

Energy Solutions

• Discuss and explore

innovations in clean energy at

the BoP

• How are clean energy

products and supporting

services being marketed,

distributed and financed?

•What are the main challenges

for entrepreneurs in these

energy projects?

•What solutions are emerging?

Practitioner Hub on Inclusive Business

www.inclusivebusinesshub.org

Visit the Know-How Themes including:

• Last mile distribution to the base of the pyramid

• Climate-friendly solutions

Further information