Innovations in Lottery Signage

Smart-Tech 2010

• World leader in the design and manufacture of innovative LED edge-lit sign products

• Supplier to the retail point-of-purchase, lottery and gaming industries since 1993

• State-of-the-art manufacturing and production at two facilities

• New York• New Jersey• Connecticut• Pennsylvania• Washington• Quebec• Oklahoma• Illinois• BCLC• Puerto Rico Lottery• Oregon• New Hampshire• Vermont• Arkansas• California• Western Canada Lottery Corporation

Past and Current Lottery Customers

• ABSOLUTELY!• 50% of “Jacks”- lapsed or

infrequent players -decide to purchase while in the store.

• 35% of those who purchase a ticket on a whim were prompted to do so by point-of-purchase signage.

~ ILR Monthly Newsletter, March, 2007

Does Jackpot Signage Drive Sales?

• Jackpot awareness helps drive sales, however jackpot amounts were not well remembered, even by regular players - only 11% recalled noticing a jackpot amount displayed.

~ ILR Monthly Newsletter, March, 2007

• Carmanah Signs has 40,000 jackpots in the field.

Raising Jackpot Awareness

Sales Lift

Preliminary data shows same store sales increases between 5% and 8.7% with Carmanah’s Triple Jackpot Sign at New Jersey Lottery.

Carmanah’s Jackpot Signs offer

• Changeability• Modularity • Security• Simplicity• Flexibility

Changeability

Signs now feature changeable front plates – easy integration of new

games and graphic changes.

Modularity

Lotteries can now add an additional jackpot to an existing Jackpot Sign.

Uses existing transceiver via lottery terminal.

Security

• Carmanah’s “Smart Com” Transceiver pairs the sign and transceiver

• Logs details of communications

• Provides diagnostic functions

• Compatible with all major on-line vendor terminals

• Transmits up to 100 ft

Simplicity

Carmanah Signs offers easy installation with slide and lock

mounting systems

– simply slide sign to desired height

Flexibility

• Optimizes real estate

• Lottery or retailer message

• Inserts easily by hand

Back Graphic Option

Family of Lottery Products Includes:

• Retail Identification• Scrolling messaging• Light Panels• Counter top signs• High impact 7” digits

An Earth-Friendly Choice

Carmanah’s LED illuminated signs are an environmentally responsible choice.

• Aluminum housings and acrylic panels are 100% recyclable

• No bulbs to replace (less waste)• Mercury-free LED light source• Longer life means less materials used

over-all

Conclusion

• Demonstrated ROI

• Secure, Reliable and Accurate

• Attractive contemporary look in synch with retail design trends

• Flexibility for adding or changing games

For more information or to arrange a demonstration please contact me.

Maxwell Goldsteinmgoldstein@carmanah.com

Ph: 416-322-2860