8/2/2019 Innovative Branding Marketing PR Media Strategies Workshop

http://slidepdf.com/reader/full/innovative-branding-marketing-pr-media-strategies-workshop 1/3

Innovative Branding, Marketing, PR & Media Strategies

Workshop.

23 – 25 May 2012 @ Mercure Hotel, Randburg, Johannesburg, South Africa.

Duration: 3 days

Who should Attend?

  CEOs, MDs, GMs & Directors.

  Public relations Directors, Managers & Personnel.

  Marketing Directors, Managers & Personnel.

  Communications Dept. Personnel & Company Secretaries.

  Advertising & Branding Directors & Personnel.

  Sales Directors, Managers & Personnel.

  & anyone responsible for building the company’s Profile with the outside world. 

Benefits of Attending? 

This interactive course takes you through the building blocks of an effective public relationscampaign. We cover the practical steps you need to take to get your news out there and give

8/2/2019 Innovative Branding Marketing PR Media Strategies Workshop

http://slidepdf.com/reader/full/innovative-branding-marketing-pr-media-strategies-workshop 2/3

you insider knowledge of what the press is looking for. A top Expert will be on hand to helpyou practise your skills and advise on how to avoid the most common and damagingmistakes.

Cameras will be available for your practicals. 

We will also show you how to draft a PR strategy that will work for your business – and help

you define the key elements to enable you to take back a working draft to your desk the verynext day. We also take you through advanced press release writing techniques and give youtime to write your own news stories, complete with feedback from an Expert  – in total

confidence.

Course outline: day ONE

  What is PR? How can PR fit with the business strategy?

  Successful Marketing and PR Strategies.

  What is newsworthy? How do editors pick their stories?

  Finding out news from your organisation - Sourcing PR information.

  Market research for PR use.

  Press releases that work.

  Getting to know the right press.

  Writing a press release –  Dos and Don’ts. Getting the attention of the press .

Course outline: day TWO

 Using pictures effectively.

  Using Radio and Television.

  Feature-tracking – getting your company quoted in regular magazine and on-line

 journal features.

  Letters to the editor, customer testimonials and other tools.

  On-line - Web Marketing and PR.

  Getting the interview.

  Media Training – session with journalist. How to get your message across; what to

do; what to avoid; tricks by journalists and how to counteract them.

Course outline: day THREE

  How to create a public relations plan that adds value to your business.

  Step-by-step guide to creating a workable plan: including how to generate your 

messages, soundbites and deliverables.

  Reviewing the results – how do you know it is working?

  Handling a PR Crisis.

  In depth press release writing – advanced session. Includes: identifying news angles,

spotting dangerous avenues, interviewing customers and your own staff, time to

 practise writing your own. Journalist advisor on hand to give confidential feedback.

  Choosing and using a PR agency.

Email a signed registration form to: registrations@hamirkaz.com or

Fax to +27 11 326 2633

8/2/2019 Innovative Branding Marketing PR Media Strategies Workshop

http://slidepdf.com/reader/full/innovative-branding-marketing-pr-media-strategies-workshop 3/3

Our Expert Facilitator: Edwin Naidu.

Edwin Naidu is an experienced PR, Marketing & communication Director. He does Formulation of 

strategy and strategic intelligence, Media Liaison & Managing information systems.

He has worked in various Organisations such as DStv, Fox channels , Top TV as well as eTV.

He has also worked as a media consultant (corporate communications) and freelance journalist,

handling several assignments linked to public relations and editing.

He consults for several educational organisations around media or public relations strategy, drawing

up of press releases, editing of in-house brochures and advising on corporate strategy.

Edwin co-wrote a booklet for the Department of Arts, Science, Culture for distribution at World

Summit on Sustainable Development.

He wrote and edited WaterDome pages of Summit Star at WSSD & edited a publication for the

British Council and managed the media campaign for the South African Congress for Early Childhood

Development world conference in October & Handled PR for Ster-Kinekor (Bollywood) and SA Life

College.Edwin visited Cyprus and Greece (1999) as guest of both governments to look at

the ongoing conflict in Northern Cyprus. Covered United Nations Economics

Commission conference on technology for developing nations in Addis Ababa,

Ethiopia (1997). Edited special project. Received four-month scholarship to America on World Press

Institute programme.

Also worked as Saturday news editor. Received a Reuter Scholarship to Oxford University (1995).

Visited Egypt on media tour and wrote a travel piece.

He has done various studies at University of the Witwatersrand, Institute for Advancement of 

Journalism, Gauteng Newspapers Training Centre, to mention a few.

He has had the following Awards; 

  Winner of South African National Energy Award for best reporting 2008

  Winner print story Gender education media awards 2008

  Winner in economics category: Gender Education Media Awards (2006)

  Second Runner up in Higher Education Awards 2005

Learn more of him when you come for this World Class Summit! 

Email a signed registration form to: registrations@hamirkaz.com or

Fax to +27 11 326 2633