& Light Design Light Canvas

Introduction of

“Light Design" Service New paradigm’s Future value creation Business

Light Design & Light Canvas Business

I. Light Design World – New paradigm’s Design

II. Light Canvas - Market

III. Light Canvas Application Goods & Projects

IV. LEDavenue Introduction

I. Light Design World – New Paradigm’s Design

DESIGN

Design on 7minutes

Changeable Design

Convergence with all other technology

Emotional design

Static Design

Color painting

[ Light Design vs. Chromatic Design ]

Light Design

Chromatic Design

1-1. Light Canvas for Light Design

Click here for movies

Light Box Poster Light Art Scene Poster

1-2. Light Canvas –Light Art Poster Movies

Vs.

Light Design Real Lights expression for the light scene of picture or photo. Remakes the original motion with static photo. Makes jewel’s sparkling. Shows 3D effect.

Light Canvas Light Canvas is a new invention tool for Light Design. Easy control machine for light design with designers. Convergence with special print & films for special effects.

DESIGN

1-3. Light Design and Light Canvas

[ Design Part ]

[ Circuit Part ]

Light Scenario file

Controller LED Board

Case

Light Scene Film

Light Diffuser Front Cover

[ Hardware Part ]

LIVAS

Platform

1-4. Light Canvas Platform

Content A-TYPE B-TYPE C-TYPE D-TYPE E-TYPE

Control Board Specification

- 16bit microprocessor Microchips 24FJ-32Mhz

- DC/DC Converter 3A x 2ea 3A x 6ea 3A x 3ea 3A x 6ea 3A x 6ea

- SD Card (built-in) 2GByte

LED Board Specification LG Innoteck SMD, 0.3W, Full color RGB

- Used Number of LED 150ea 324ea 150ea 300ea 256ea

- Used number of Driver IC 28ea 81ea 38ea 76ea 64ea

Power Supply AC/DC Adapter

- Input AC 100 - 240V, 50 - 60Hz

- Output Voltage DC 12V DC 24V

Current 3.5A 5A 3A 5A 5A

Power Consumption

- Maximum (test mode) 20W 52W 25W 50W 54W

- Average (operating mode) 10W 26W 12W 25W 26W

Mechanical Dimension (WxDxH): mm 510x115x51 420x420x55 520x140x53 420x320x53 520x520x66

Maximum Lighting Area: mm 490x95 400x400 500x120 400x300 496x496

Operating Temperature (°C) -10 ~ 45

Case STEEL 0.8T, Black color, Non- Waterproff

Cover Diffusion PC 2T, film for scene, Transparent Acryl or PC 3T

Installation Place For Indoor (Exclusive)

1-5. Light Canvas basic tiles with specifications

There are 7 type of basic tiles, A,B,C,D,E,F,G and they can be connected with several tiles together until 20m distance. These tiles can be reuse to other size after reassembling

Screen with Diffuser Acryl, Transparent Acryl, Barrisol. Panaflex / Backlit Film / Special feature film

The printer has Special feature for light through level control

LIVAS

Printer

Screen

1-6. Composition for Light Design

빛의 수채화 자연스런 빛의 채색

필요한 부분만 100% 또는 일정한 양의 빛을 투과

우주의 움직이는 율동에 빛의 강약 연출

팝 아티스트 키스해링의 작품 입니다. 빛으로 새로운 움직임에 대한 표현이 있습니다.

다양한 사인에서 화살표가 꼭 필요한 것은 아닙니다. 빛의 연출로서 방향을 갖는 움직임이 표현 됩니다.

Basic Expressions For Light Design

Light Design with Motion expression

1-7. Basic Expressions of Light Design

벽난로의 실제와 같은 불의 움직임을 연출 형광 사진에서 실제 빛의 발산

물의 파문과 호랑이의 줄무늬를 디자인 바람의 흔들림을 빛의 강약으로 표현합니다. 트릭아트의 사실감을 빛의 흐름으로 디자인

산수화의 움직이는 구름을 디자인

1-8. Light Design examples

Light Design Animation director “ShinKai Makoto” High Light films Cut Animations with Natural light & Human emotion expression. “초속 5센티미터” , “별을 쫒는 아이”, “언어의 정원”

1-8. Light Design examples

Window - Four season Light Through Concrete

Slowly Change Geek & Mystic Light Hidden/Show Effect Example

1-8. Light Design examples

DESIGN

Looks move with static photo.

Looks 3D from the 2D printing.

Show prepared hidden shape .

Looks real Gem sparkling.

New value creation from the convergence with others.

Light Art with delicate light control.

Kinetic Effect

3D Effect

Hidden /Show Effect

Gem Effect

Convergence Value

New Paradigm’s Light Art

Light Design Creates new cultural value using the light specialties.

1-9. Light Design Effect

Lights through with current printed photo or painting.

Black out the unnecessary area with printing and makes story telling light scene.

Makes partition for prevention of other light color mix.

Makes special light effect, like a gold , diamond with special film or acryl.

Makes 3D effect using the printing and lighting color together.

Makes Kinetic method for motion effect

Makes water painting or pastel effect with pencil drawing

Makes light vibration for the object’s motion

Using the current flash file for the Cloud/Rain/Fog/wave/Snow scene

DESIGN

1-10. Light Design Methods

http://youtu.be/6SnEYubkJ1s

http://youtu.be/AQvnNDIjVzk

http://youtu.be/4OhbiNPhJrI

http://youtu.be/qdjgwBf5CjU

.http://youtu.be/yE3De9QWONw

1-11. Light Design Examples

II. Light Canvas -Market

Light

CANVAS

Market

- Shop Interior - Light Art Sign - Theme Park - Expo/Exhibition - Resort Facility - Outdoor Advertising - Construction Art - Local Festival - Road Shop Display - Hotel/Motel/Pension - Attractions - CI/BI -POP - Built-in Machine/Game - Landscape Lighting - Digital Art - Live Background ADs

All Visual Design

Light Canvas Market

CANVAS

Light Canvas Market Segment

Light Canvas with Visual Area - Digital Interior --- Reuse, Changeable - Outdoor Advertising --- Light Art Ads Light Canvas with Well being Life

- Vitamin Lighting --- Serve with Light frequency - Light Therapy --- Light Art Healing

Human Being

Time Being Space Being

Light Design

Light Design focus on 3-based Circumstances.

Human being’s Physical situation is always change. Design must be changed

Situation is always change. Design must be changed for different time being

There are different Space. Design must be changed for each different apace.

III. Light Canvas Application Goods & Projects

With Real beautiful Nature Show-Room Background

CANVAS

Easy Design Change Use Event/Season Change Economical efficiency -Reuse Easy use current Sign Plate

Easy Ads Change Light Temptation & Mystic Light

Design – High Ads Effect Light Design Specialty -3D/Kinetic Easy installation

Window design change by Season Easy installation -Kite Assistance Lighting Trick Art Virtual Reality -window

Light Art Sign plate Arte Luce

Light Art Ads Magic Box

Light Art Interior 4 season, Sky

3-1. Light Canvas Application Goods

Specialties of Arte Luce -Easy Change at Event and Seasons -Reuse, Economic use -Easy Light Design -Easy convergence with current sign

Arte luce / Light Art Sign Plate – New Sign Plate Culture Creation

Light Canvas

CANVAS

Magic Box / Light Art Poster for Advertising – New paradigm’s outdoor Ads with Mystic Light Temptation

Light Canvas

“Odyssey 800” & “Cubic Art” - New Show-window culture creation

Light Canvas

Light Arts at Theme Park - Poster - Interior - Light Art Contents - Souvenir shop Sign Plate - Parade car with Light art - Background of Festival

Light Art performing at Theme Park

3-2. Light Canvas and Other projects

Theme Park Poster / Light contents Road shop Show room Design Street Light Art Advertising Specially designed Art Building

Light Canvas Performance

Daytime: Just normal photo Night Time: Designed Light Show

Everland Light Art Poster Easy Design Change

Road Shop Design Live light background /slowly change the light scene

Street Light Art Show with Advertising

* Sky Panels Size: 1.2*2.4m

* Real SKY Play

* Light ART Performance

* Cubic Art About 5-6m Height Screen Size 1m*m

백남준의 비디오아트와 빛의 예술

All Kinds of Performance with Cubic Arts

Commercial with Digital Art Cubic Art and POP Art Design

Light ART

3-3. Light Canvas & Digital Art

Commercial Interior

Light Art Ads poster

LEDavenue Showroom

IV. 4. LEDavenue Introduction

LEDavenue Pursuits endlessly creative idea. LEDavenue Makes new usage of lights. LEDavenue Creates new culture

Thank you