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Why You Should Read This Document Find out how IT managers across four countries are looking at Bring Your Own Device (BYOD) programs—and use this benchmarking data in your own initiatives. The Insights on the Current State of BYOD research included 3,000 IT decision makers and 1,300 end users from Australia, Germany, South Korea, and the United States in an effort to: Understand how IT managers define a BYOD program today. Gain insight into the anticipated benefits of BYOD programs, from productivity and cost savings to line-of-business partnerships. Learn about the top requirements for implementing a BYOD program. Discover the primary barriers to allowing employee-owned computers, tablets, or smartphones for work use. Get a better understanding of the gap between employees’ expectations and what the organization provides. OCTOBER 2012 Peer Research Report Insights on the Current State of BYOD Intel’s IT Manager Survey
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Page 1: Insights on the Current State of BYOD in the Enterprise...Find out how IT managers across four countries are looking at Bring Your Own Device (BYOD) programs—and use this benchmarking

Why You Should Read This Document

Find out how IT managers across four countries are looking at Bring Your Own Device (BYOD) programs—and use this benchmarking data in your own initiatives. The Insights on the Current State of BYOD research included 3,000 IT decision makers and 1,300 end users from Australia, Germany, South Korea, and the United States in an effort to:

• Understand how IT managers define a BYOD program today.

• Gain insight into the anticipated benefits of BYOD programs, from productivity and cost savings to line-of-business partnerships.

• Learn about the top requirements for implementing a BYOD program.

• Discover the primary barriers to allowing employee-owned computers, tablets, or smartphones for work use.

• Get a better understanding of the gap between employees’ expectations and what the organization provides.

october 2012

Peer Research Report

Insights on the Current State of BYODIntel’s It Manager Survey

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Peer Research

Insights on the Current State of BYOD in the Enterprise Intel’s It Manager Survey

october 2012

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3 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Today’s IT managers are struggling to keep up with the fast pace of consumerization. It’s being driven by a number of unstoppable forces, from technically savvy workers and younger generations entering the workforce, to a range of innovative devices such as smart phones and tablets, as well as cloud computing services that are accessible at any time, from any location.

Many associate consumerization directly with “Bring Your Own”—or BYO.However,Intelhasabroaderdefinitionofconsumerizationthatextends beyond devices to include the entire computing experience: The technology we use in our personal lives—applications, hardware, and even Internet services—has a distinct impact on the technology experience we expect at work.

Bring Your Own Device (BYOD) programs, however, are a large part of the consumerization equation. This research explores how IT managers are dealing with BYOD programs in today’s business world. The Insights on the Current State of BYOD in the Enterprise research included 3,000 IT decision makers and 1,300 end users from Australia, Germany, South Korea, and the United States in an effort to:

• UnderstandhowITmanagersdefineaBYODprogramtoday.

• GaininsightintotheanticipatedbenefitsofBYODprograms,fromproductivity and cost savings to line-of-business partnerships.

• Learn about the top requirements for implementing a BYOD program.

• Discover the primary barriers to allowing employee-owned computers, tablets, or smart phones for work use.

• Get a better understanding of the gap between employees’ expectations and what the organization provides.

The goal of this report is to capture the current state of BYOD programs according to IT managers, with some additional perspective provided by end users. For more information about consumerization in the enterprise, or to get advice on this topic from colleagues, visit intel.com/consumerization.

About This Report

The aim of this report is to provide benchmarking data you can use in your own efforts to understand and manage BYOD programs.

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4 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Executive Summary

This research report captures the current landscape of BYOD programs from the perspective of 3,000 IT professionals and 1,300 end users across four countries, including Australia, Germany, South Korea, and the United States. Among this group, all of the IT managers work in a small (1 to 99 employees), medium (100 to 499 employees), or large (500+ employees) business and are involved in decisions relating to or have in-depth knowledge of their company’s BYOD program.

Keyfindingsofthisreportrevealthat:

• Stipend-based bYoD programs are rare. Just because an organization supports consumerization doesn’t mean they pay for it. Stipend-based BYOD programs, in which IT provides a stipend for employees to purchase their choice of device for work, are uncommon. However, it is common for IT organizations to provide access to corporate resources for employees’ personal devices.

• Cost savings isn’t seen as a benefit. It’s no surprise that increased productivity ranks high as an anticipated benefitofBYODprograms,butcostsavingsisn’treallyatopconsideration.Infact,lessthanone-fourthofITmanagersidentifiedcostsavingsasakeybenefit.

• compliance regulations are considered a primary barrier. When IT managers were asked to identify the top barriers to allowing employee-owned computers, tablets, or smart phones for work use, security was the obvious concern. Compliance, however, was also included as a leading barrier: Companies in heavily regulated industries have concerns about their ability to guarantee data security.

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5 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Key Finding:Although stipend-based programs are uncommon, IT is providing corporate access to employee-owned devices.

It’s no surprise that a BYOD program means different things to different people—and that there are varying levels of corporate support for it. This study revealed that IT managers viewed BYOD programs in one of two ways:

• IT provides a stipend for employees to purchase their choice of device for work (vs. providing one for them).

• IT provides access to corporate resources for employees’ personal devices, but may or may not provide the individual devices.

Stipend-based Programs a rarity

When IT managers were asked to identify which devices they support and under which type of program (stipend-basedornon-stipend-based),theresultsweresimilaracrossallfourcountries.Thekeyfinding,however,wasthatthere is an overall lack of support for stipend-based programs. Interestingly, the United States had the lowest percentages of support for BYOD programs across the board—whether stipend-based or non-stipend-based, and regardless of device type (PC, tablet, or smart phone).

A Look at BYOD Programs

Please identify, by percentage, support for your BYOD program by device type. Q:

U.S. Germany AustraliaSouth Korea

PCStipend 3% 6% 7% 16%

No stipend 16% 21% 22% 28%

TabletStipend 2% 4% 5% 4%

No stipend 14% 19% 21% 19%

Smart phoneStipend 3% 6% 5% 7%

No stipend 20% 23% 22% 27%

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6 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Key Finding:Employees are most likely to manage e-mail on their personal devices.

Office Productivity Apps in Use

When asked which corporate applications were allowed for use on personal devices, productivity applications, such asMicrosoft*Officeprograms,werethemostcommon.Theywerealsothemostfrequentlyused.Lessfrequent,however, was employees’ use of their personal devices to access human resources applications or enterprise resource planning (ERP) applications.

U.S. Germany Australia South Korea

For those permitted to use devices for work

72% 77% 83% 65% 68% 74% 68% 77% 81% 83% 90% 92%

E-mail:withfileattachments 54% 49% 52% 46% 39% 39% 49% 41% 45% 46% 31% 35%

Employee calendar information 48% 45% 51% 46% 44% 49% 41% 38% 41% 33% 27% 28%

Employee contact list/corporate phone list 41% 35% 42% 43% 35% 44% 37% 32% 38% 40% 35% 37%

Applications that use sensitive data or records 18% 9% 5% 20% 11% 8% 20% 11% 8% 24% 12% 7%

Enterprise resource planning (ERP) 11% 5% 2% 20% 11% 9% 12% 9% 8% 34% 13% 12%

Payroll, expense, or other HR-related programs

20% 7% 5% 19% 12% 8% 18% 10% 8% 34% 12% 10%

Which corporate applications does your organization allow employees to use from their personal devices?Q:

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7 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Key Finding:Nearly half of IT managers in the United States feel that BYOD programs improve worker productivity.

WhenaskedtorankthetopexpectedbenefitsofaBYODprogram,threethingsstoodout,butfordifferentreasons.Althoughhavingtheseprogramsintheenterprisecanposesecuritychallenges,thebenefitsmayoutweightherisks,especially when programs are well managed.

Productivity a Key Driver

WhenITmanagerswereaskedtorankthetopbenefitstheyexpectedtogainfromaBYODprogram,improvingefficiencyandworkerproductivityrankedhighestacrossallfourcountries.Germany,however,rankedthebenefitequally with increased opportunities for worker mobility.

Please identify the main productivity benefits your organization would expect to realize by promoting BYOD policies. Q:

AnticipatedBenefits

% Who Strongly Agree BYOD Improves

Worker Productivity

Top Benefits Expected from a BYOD Program

Improve efficiency and worker productivity*

Increase opportunitiesfor worker mobility

40%

49%43%

27%23%

28%22%

24% 22% 22%18%

6%

United States Germany Australia South Korea

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8 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

This question includes opposing statements regarding the impact that IT consumerization will have on your organization. Please indicate the extent to which you agree with the statement on the left compared to the statement on the right.

Q:

Respondents were also asked to rank a series of statements about the impact of consumerization. Interestingly, there was a mixed response on two counts: whether consumerization would increase or decrease the cost of doing business and whetheritwouldmaketheirITjobeasierormoredifficult.

Respondentsexpectedthefewestbenefitspertainingtorecruitingnewemployees,reducingtrainingtime,andshortening corporate computer replacement cycles.

IT BYOD Benefits (Top Rank)

Increase job satisfaction and retention

Reduce IT management and troubleshooting/support costs

Improve efficiency and worker productivity

Increase opportunities for worker mobility

Not having to buy as many computing devices for employees to use

22%

17%

9%

6% Allow the IT Departmentto be seen as more

of a partner

28%

What are the main benefits your organization would expect to realize by promoting BYOD policies? Q:

Taking a Closer Look: IT Managers in the United States

Strongly agree with statement A

Strongly agree with statement B

Agree with statement A Neutral Agree with statement B

13% 14% 22% 29%23%

15% 17% 21% 26%21%

34% 20% 22% 11%13%

Decrease the costs of doing business

Make my IT job much easier

Make the IT department seem irrelevant

Increase the costs of doing business

Make my IT jobmuch more difficult

Allow the IT departmentto be seen as more

of a partner

49% 16% 14% 9%12% Lower workerproductivity

Improve workerproductivity

Statement A Statement B

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9 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Reduce capex costs Reduce IT support costs Reduce training and onboarding

29%

21%

27% 26%

12%

17%

10% 10%6%6% 6%7%

5%4%

16%14%

% Who Strongly AgreeBYOD Decreases

the Cost of Business

Top Benefits Expected from a BYOD Program

United States Germany Australia South Korea

Please identify the main cost benefits your organization would expect to realize by promoting BYOD policies. Q:

Key Finding:Less than one-fourth of all IT managers view cost savings as a key benefit of BYOD programs.

cost Savings—take It or Leave It

Surprisingly,overallcostsavingsdidn’trankhighlyasanexpectedbenefitofBYODprograms.WhenaskedifaBYODprogram would decrease the cost of doing business, just 29 percent of IT managers in the United States strongly agree, followed closely by IT managers in Australia at 27 percent.

Whenaskedtoidentifythetopthreecost-relatedbenefits,theUnitedStateshadthestrongestresponse—andevenso,itwaslessthan20percent.ITmanagersinboththeUnitedStatesandAustraliaidentifiedreducingcapitalexpenditure(capex)costsastheleadingbenefit,whileITmanagersinSouthKorearatedreducingITsupportcostshighest. IT managers in Germany, however, ranked the two equally at only 10 percent each.

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10 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Key Finding:Approximately one-third of IT managers think BYOD programs position IT as a stronger partner in the business.

Line-of-Business Partnership Is Potential Accelerator

When asked about the drivers that would bring a strong positive impact to expanding BYOD programs, IT managers identifiedtwofactorsasleaders:demandsfromuppermanagementanddemandsfrombusinessunits.

How would each of the following circumstances impact the decline or growth of your company’s BYOD program?Q:

Demands from upper management Demands from business units

34%

29%

21%

28%

21% 23% 24% 24% 24%

% Who Strongly AgreeBYOD Allows IT to Be Seen as

a Partner in the Business

29%

23%27%

% Who Agree There Would Be a Strong Positive Impact to Increasing/Expanding Their BYOD Program

United States Germany Australia South Korea

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11 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Requirements and Challenges

AlthoughBYODprogramsintheenterpriseenvironmentposesecuritychallenges,thebenefitscanfaroutweightherisks, especially when programs are well managed. We asked IT managers to identify the top three requirements of a BYOD program, as well as the top three barriers to BYOD implementation.

Key Finding:Security, manageability, and remote wipe capabilities are top requirements for a successful BYOD program.

U.S. Germany Australia South Korea

employee code of conduct

require management rules

employee code of conduct

require management rules

Install security program

Install security program

Install security program

employee code of conduct

require management rules

employee code of conduct

require management rules

remote wiping, leave company

Security Is a Key requirement

We asked IT managers who have a BYOD program in place to choose from a list of requirements that apply to their programsacrossalldevices.Ofthe13optionsprovided—rangingfromusingspecificOEMbrandsoroperatingsystems to requiring employees to support their own devices—installing a security program emerged in the top three across all countries.

Anotherinterestingfindingwastheimportanceplacedonhavinganemployeecodeofconduct.WiththecomplexchallengespresentedbyBYODprograms,today’ssecurityperimeterhasmovedbeyondthecorporatefirewalltoincludeinfluencinguserbehavior.

What requirements does your company currently implement with its BYOD program for each type of device?Q:

Top 3 BYOD Requirements

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12 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Security, Compliance Regulations Act as Barriers

IT managers were asked to rank the top three barriers to allowing certain types of employee-owned computers, tablets, or smart phones from being used for work. Respondents chose from a list of eight statements that addressed support, compatibility, standardization, customizability, compliance, and security.

It’s no surprise that security emerged as a front-runner, followed by compliance regulations and an inability to support security programs, such as those for encryption and remote wipe capabilities.

Key Finding:Companies in heavily regulated industries have concerns about guaranteeing data security.

Top 3 Barriers to BYOD Adoption

U.S. Germany Australia South Korea

cannot support security/encryption/

remote wipe

We are heavily regulated

cannot support security/encryption/

remote wipe

cannot support security/encryption/

remote wipe

We are heavily regulated

cannot support security/encryption/

remote wipe

We are heavily regulated

We are heavily regulated

cannot be customized for

appropriate use at work/we do not support oS (tie)

Lack of compatibility

Ability to support enterprise

app, need to standardize, lack of compatibility (tie)

cannot be customized for

appropriate use at work/we do not support oS (tie)

What are the top three most important reasons why your organization does not allow certain types of employee-owned computers, tablets, or smart phones to be used for work? Q:

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13 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Key Finding:Systems compatibility concerns are a barrier to BYOD for many IT managers.

compatibility Not Far behind

Another emerging concern considered a barrier to BYOD adoption was a lack of systems compatibility. With a range of innovative new devices combined with existing legacy systems, there is bound to be concern about integration. However, with the right infrastructure in place, you can help alleviate these issues. One example is using the Intel® architecture with the Windows* 8 operating system, which is compatible with traditional applications, peripherals, and drivers that span most enterprise environments today.

48%

48%

51%

58%

54%

56%

27%

27%

25%

35%

33%

25%

31%

23%

26%

32%

35%

34%

10%

13%

13%

31%

35%

31%

35%

35%

26%

36%

33%

42%

32%

26%

27%

18%

11%

31%

26%

34%

21%

32%

34%

36%

27%

28%

24%

23%

18%

23%

USGermanyAustralia South Korea

PC Tablet Smartphone

50%

49%

45%

Ability to support our security/encryption/remote

wipe programs

46%

43%

47%

We are heavily regulatedand we could not guarantee

security of data

33%

30%

28%

Need to standardize a setof product offerings

33%

32%

34%

Lack compatibility with ourIT infrastructure

32%

40%

44%

Cannot be customized for appriopriate use at work

29%

28%

23%

We do not support someoperating systems

14%

16%

13%

Formfactor is not appropriatefor use intended

33%

33%

36%

Ability to support ourenterprise applications

58%

56%

57%

50%

48%

49%

32%

31%

33%

30%

30%

30%

29%

28%

29%

21%

25%

23%

14%

16%

15%

41%

39%

38%

Why Do Not Allow BYOD Devices (Top 3 Rank)

U.S. Germany Australia South Korea

Ability to support our security/encryption/remote wipe programs

58% 54% 56% 50% 48% 49% 50% 49% 45% 36% 38% 42%

We are heavily regulated and we could not guaranteesecurity of data

48% 48% 51% 58% 56% 57% 46% 43% 47% 35% 35% 26%

Ability to support ourenterprise applications 35% 33% 25% 30% 30% 30% 33% 3% 36% 18% 11% 31%

Need to standardize on a set of product offerings 31% 23% 26% 29% 28% 29% 33% 30% 28% 26% 34% 21%

Lack compatibility with our IT infrastructure

31% 35% 31% 41% 39% 38% 33% 32% 34% 23% 18% 23%

Cannot be customized for appropriate use at work

32% 35% 34% 21% 25% 23% 32% 40% 44% 32% 34% 36%

We do not support some operating systems 27% 27% 25% 32% 31% 33% 29% 28% 23% 32% 26% 27%

Form factor is not appropriate for the use intended

10% 13% 13% 14% 16% 15% 14% 16% 13% 27% 28% 24%

Please indicate by percentage reasons for not allowing employee-owned devices in the enterprise. Q:

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14 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Taking a Closer Look: IT Managers in the United States When U.S. IT managers were asked to rank which security measures they would use to regulate employeeuseofpersonaldevicesintheworkplace,nearlyhalfsaidtheywouldrequirespecificsoftwareand applications.

Which of the following security measures do you (or would you) plan to have in place to regulate employees who use personal devices for work? Q:

Security Measure IT Departments Expect to Take to Regulate Employee Use of Personal Devices for Work

Requireemployeestousespecificsecuritysoftware/applications 48%

Restrict which applications employees can access from corporate devices 47%

Employees only able to access corporate applications through methods where no corporate data resides on the device

36%

None of these 20%

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15 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Please indicate the extent to which you agree with the statements regarding your expectations of the technology and support your employer should provide. Q:

The End-User Perspective

This research also gathered data from end users, including knowledge workers and recent college graduates (RCGs), toprovidethepointofviewoftheemployees.Someofthekeyfindingsfromtheemployeeperspectiveincluded:• Nearly half identified a knowledge of technology tools as beneficial–Technologyfluencyhastrue

perceivedbenefits.Infact,47percentofendusersfeelstronglythatawidevarietyoftechnologytoolsmakesemployees more valuable to a company, and that it increases their hiring potential.

• BYOD programs don’t aid in employee recruitment – Interestingly, when posed as a potential employmentbenefit,BYODprogramsarenotadrawforenduserswhencomparedtosalary,location,orvacation time, among other perks.

Key Finding:Nearly 70 percent of employees expect IT to provide them with the right technology.

Are You Meeting User Expectations?

You may not be. Nearly 70 percent of U.S. knowledge workers and recent college graduates expect that employers will provide the right tools needed to do their jobs. This includes all the technology devices, the software applications, and the necessary technology training. Australia and Germany weren’t far behind the United States, with nearly 60 percent bringing high expectations to the workplace.

Workers and Recent College Graduates Expect Employers to Provide ...

66%

58%

59%

32%

69%

56%

59%

33%

67%

52%

57%

32%

... all the technology devices to do my job

... all the software applications to do my job

... all the technology training and support to do my job

United States Germany Australia South Korea

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16 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

In fact, the research revealed a gap between employee expectations and what organizations provide: • Employees are expected to be accessible to teams, customers, and suppliers … yet employers often issue

desktop PCs and, typically, no phone.• Employees aren’t able to load software or applications that have meaningful use ... because employers often

limit access to approved software and applications only.• Employees expect to be treated like adults … yet employers often limit employees’ web site access.

closing the Gap

The desire among employees to bring personal devices to work is symptomatic of the gap between what employees expect and what IT organizations provide—and it’s contributing to the risk level. Because employers either don’t offer the right technology or are slow to do so, personal device usage remains a chronic challenge: Employees are increasingly using nonsupported devices and therefore exposing employers to a number of potential security holes.

To address the gap in expectations, IT organizations must rethink their approach to managing consumerization. Intel definesconsumerizationasextendingbeyonddevicestoincludetheentirecomputingexperience:Thetechnologywe use in our personal lives—applications, hardware, and even Internet services—has a distinct impact on the technology experience we expect at work.

With a user-centered strategy that better aligns the at-work technology experience with the at-home experience, you can help improve employee morale and increase productivity, all while gaining greater IT security and control. Moreover, by taking a new approach, you will have a powerful opportunity to retain your organization’s reputation as a technology innovator—especially when it comes to BYOD programs.

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17 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

Accordingtothesereportfindings,ITmanagersacrossbordersareanticipatingthesamebenefits—andfacingthe same challenges—for their own BYOD programs.

While there is widespread support for providing corporate access to personal devices, organizations are probablynotfootingthebillforthosedevices.Andwhileproductivitybenefitsareakeydriverforadoptinga BYOD program, cost savings takes a surprising back seat. In addition, nearly all IT managers have concerns about security for employee-owned devices in the enterprise, from meeting compliance regulations and securing data, to managing lost or stolen devices.

Theseconcernsarefurthervalidatedwhenyouconsidertheperspectiveofendusers.Technologyisfirstand foremost, and the large majority has high expectations that employers should provide all the right tools needed to get the job done. If employers fail to deliver the right technology, or are slow to do so, employees won’t hesitate to bring what they need.

Conclusion

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18 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

To learn more about how to manage BYOD programs and prepare for consumerization in your organization, visit the following web sites:

• For more information about consumerization, visit intel.com/consumerization. • For more information about client security, visit intel.com/pcsecurity.• For more information about Intel® Core™ vPro™ processors, visit intel.com/vpro.

Or visit the following resources:

Five Steps to Consumerization of IT: Intel’s Guide to Embracing the InevitableReadthispracticalguidetofindouthowyoucanmanageconsumerizationinyourorganization.Byadoptingauser-centered strategy designed to optimize the computing experience and keep the user productive on any device, you can maintain the performance, security, and manageability that IT demands. intel.com/content/www/us/en/mobile-computing/consumerization-of-it-planning-guide.html

Consumerization of IT and Intelligent Desktop VirtualizationConsumerizationisforcingITtorethinkhowitmanagesend-usercomputing.ReadthispapertofindouthowIntelligent Desktop Virtualization helps IT managers embrace consumerization and thrive.intel.com/content/www/us/en/mobile-computing/consumerization-intelligent-desktop-virtualization-paper.html

An Overview of Consumerization Get quick insight into consumerization with this animation. With a user-centered strategy designed to optimize the computing experience and keep the user productive on any device, IT managers can effectively manage and secure employee-owned devices. intel.com/content/www/us/en/mobile-computing/what-is-consumerization-animation-video.html

IT@Intel: Best Practices for Enabling Employee-Owned Smart Phones in the EnterpriseFind out how Intel took a proactive approach to enabling personal devices in the enterprise with these eight best practices for a successful personal device program. intel.com/content/www/us/en/it-management/intel-it-best-practices/enabling-employee-owned-smart-phones-in-the-enterprise.html

1 No computer system can provide absolute security under all conditions. Built-in security features available on select Intel Core processors may requireadditionalsoftware,hardware,services,and/oranInternetconnection.Resultsmayvarydependinguponconfiguration.ConsultyourPCmanufacturer for more details. For more information, visit intel.com/technology/security.

Additional Resources

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19 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

A total of 4,300 completed responses to this survey were gathered via online questionnaire between June and August 2012. Survey respondents included 3,000 IT decision makers and 1,300 end users from Australia, Germany, South Korea, and the United States.

• IT decision makers (ITDMs) were recruited across all segments and business sizes.

• End users included the following groups:

- Heavy knowledge workers (employed full time for more than two years since graduation and use a computer 50 percent or more of the time for their job)

- Light knowledge workers (employed full time for more than two years since graduation and use a computer less than 50 percent of the time for their job)

- Recent college graduates (graduated less than two years ago, employed full time)

- Imminent graduates (graduating in the next year, planning to join the workforce full time)

Appendix: Methodology and Audience

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PCs Tablets Smart phones

Identify the need 15% 8% 12%

Research 23% 11% 13%

Recommend 41% 16% 25%

Make/helpmakefinalpurchasedecision

63% 26% 46%

Some role 100% 44% 75%

Respondent Profile Data

ITDM: Role in Purchasing Technologies

total U.S. Germany Australia South Korea

Microbusiness (1–9 employees)

851 326 221 225 60

Very small (10–19 employees)

341 69 57 48 54

Small (20–99 employees)

1,051 105 122 77 129

Medium (100–249 employees)

413 85 69 70 71

Medium (250–499 employees)

358 105 68 53 39

Large (500–999 employees)

584 137 94 60 43

Very large (1,000–9,999 employees)

703 126 124 121 71

Largest (10,000+ employees)

199 47 45 46 33

Total 4,500 1,000 800 700 500

ITDM: Respondents by Global Company Size (Unweighted)

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21 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

total U.S. Germany Australia South Korea

Agriculture/construction/mining

395 54 41 95 59

Education 279 47 18 52 40

Financial services

388 77 71 56 17

Government 174 70 16 37 26

Healthcare 170 43 30 56 22

Manufacturing 753 134 153 50 117

Professional services

929 187 200 141 87

Real estate 121 36 30 10 8

Wholesale or retail

361 81 83 72 38

Other 930 271 158 131 86

ITDM: Respondents by Industry (Unweighted)

End-User Respondents by Global Company Size (Unweighted)

total U.S. Germany Australia South Korea

Microbusiness (1–9 employees)

26 26 0 0 0

Very small (10–

19 employees)68 8 12 20 25

Small (20–99

employees)305 45 57 50 76

Medium (100–

249 employees)521 85 75 85 79

Large (500–999

employees)359 53 49 28 43

Very large (1,000–9,999

employees)

411 61 70 84 55

Largest (10,000+

employees)260 47 62 58 47

Total 1,950 325 325 325 325

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23 Intel IT Center Insights on the Current State of BYOD in the Enterprise | Intel’s IT Manager Survey

total U.S. Germany Australia South Korea

Owner 73 8 3 2 3

Senior executive 180 16 6 4 4

Line of business manager

127 24 15 15 10

Admin/manager 376 68 71 63 72

Admin support 280 39 73 83 43

Healthcare practitioner 67 14 14 16 15

Technician 167 3 18 7 36

Professional specialty 342 90 33 74 67

Outside sales/marketing

73 26 12 12 11

Inside sales/marketing 70 8 24 19 10

Handler/laborer 6 0 1 0 4

Operator/fabricator/assembler/inspector

34 0 11 1 15

Precision production 13 0 3 2 5

Services 91 11 26 21 20

Transportion/moving 7 0 2 1 2

Other non-IT title 44 18 13 5 8

Student 450 75 75 75 75

End-User and RCG Respondents by Job Function (Unweighted)

Page 25: Insights on the Current State of BYOD in the Enterprise...Find out how IT managers across four countries are looking at Bring Your Own Device (BYOD) programs—and use this benchmarking

This paper is for informational purposes only. THIS DOCUMENT IS PROVIDED “AS IS” WITH NO WARRANTIES WHATSOEVER, INCLUDING ANY WARRANTY

OF MERCHANTABILITY, NONINFRINGEMENT, FITNESS FOR ANY PARTICULAR PURPOSE, OR ANY WARRANTY OTHERWISE ARISING OUT OF ANY

PROPOSAL, SPECIFICATION, OR SAMPLE. Intel disclaims all liability, including liability for infringement of any property rights, relating to use of this

information. No license, express or implied, by estoppel or otherwise, to any intellectual property rights is granted herein.

Copyright © 2012 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Core, Intel Sponsors of Tomorrow., the Intel Sponsors of Tomorrow. logo,

and Intel vPro are trademarks of Intel Corporation in the U.S. and/or other countries.

*Other names and brands may be claimed as the property of others.

Microsoft and Windows are registered trademarks of Microsoft Corporation in the United States and/or other countries.

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