Thank you for your interest in the 13th annual Inspiration Awards, benefiting Step Up. With support
from companies like yours, Step Up
will look to once again welcome 850
guests and raise vital funds for our
charitable programs that propel girls
from under-resourced communities
to fulfill their potential.
Jamie Kogan Managing [email protected] | 213.382.8018
2016
F R I D AY, M AY 2 0 , 2 0 1 6
PA R T N E R S H I P OPPORTUNITIES
Honoring Those Who Inspire
Inspiration Awards begins with a red carpet reception. 2015 fashion partner Hudson Jeans styles our celebrity guests like Julie Bowen.
Guests visit our sponsor lounges
to experience the brands,
including 2015 sponsor LUNA,
who provides snacks and swag.
Guests like actress Lindsey Morgan shop Hudson Jeans’ onsite boutique, with 30% of sales benefiting Step Up.
Our generous guests raise over $80,000 in five minutes for Step Up’s teen programs.
Step Up seniors announce their college plans to the roaring support
of Inspiration Awards guests.
Emcee Cristela Alonzo opens the 2015 Inspiration Awards.
Step Up honors actress/director/producer Elizabeth Banks and Hudson Jeans Founder + CEO Peter Kim.
The inspiration continues at the onsite poolside after-party.
Following an introduction by actress Julie Bowen, teen honoree Maria shares her Step Up journey with the event’s 850 guests.
Onsite Brand Activations that EngageStep Up style lounges offer customizable space for brands looking to reach our 850 influential guests.
Trina Turk. Fashion partner Trina Turk’s pop-up boutique had guests coveting her famous summer lifestyle. Attending notables like Julie Bowen, Linda Cardellini, Aisha Tyler, Lacey Chabert and Busy Philipps all sported the brand’s latest looks.
Dermalogica. Skincare partner Dermalogica set up a skin bar, and invited guests to pull up a chair to enjoy hand treatments by skin therapists.
Gilt City. Digital media partner Gilt City’s interactive photo booth was a huge hit with guests, who were able to upload photos directly to social media feeds.
MARKETINGInspiration Award 2015 supporters enjoyed placement in these marketing assets:
• Eight or more e-communications to Step Up’s Los Angeles and national network
• Step Up website (calendar listing and microsite) - 20,000 visits/mo.
• Social media – network of 65,000 followers
ONSITE PRESENCEEvent partners utilized a variety of ways to feature their brand during Inspiration Awards and the pre- and post-event receptions including:
• Interactive brand style lounges (product sampling and engagement opportunity)
• Red carpet integration (celebrity dressing, step-and-repeat logo placement, red carpet sampling/gifting)
• Presenting/naming rights for honoree awards, printed program, mobile bidding, Step Up video, Step Up headquarters, centerpieces, parking, dessert or check-in
• Reserved luncheon tables
• Event signage
• Gift bag placement
MEDIAInspiration Awards garnered more than 30 million media impressions with coverage by these outlets and more:
Raising Brand Awareness
CUSTOMERS & BUSINESSES Individuals and groups attended from companies like:
• CBS Corporation• Creative Artists Agency• Dermalogica• Ernst & Young LLP• Kin Community• KPMG• Lionsgate• LUNA
• Netflix• Neutrogena Corporation• Panda Express• The Container Store• United Talent Agency• Universal Pictures• U.S. Bank
INFLUENCERS & MEDIAPast host committee members and guests have included:
Building Relationships
THE STEP UP WOMAN37 | median age
$186,000 | median HH income
$232/mo | median spend beauty/fashion
$227/mo | median spend tech/cars
$327/mo | median spend travel/ent.
97% | hold college degree
41% | hold graduate/doctorate degree
69% | referred to Step Up by word of mouth
76% | considered a trendsetter by friends
65% | identify self as a ‘shopper’
64% | prefer SUWN sponsor products/services over other brands
Inspiration Awards provided a chance to mix and mingle with influential individuals and companies
Step Up empowers high school girls in underserved communities to reach their full potential through dynamic
after-school and Saturday enrichment programming that helps girls become confident, college-bound, and career-ready.
of Step Up girls have access to multiple professional women mentors.
WHO ARE STEP UP TEEN GIRLS?
Urban high school students living at or below the federal poverty level
Often face difficult family situations like violence, abuse, addiction, unemployment, homelessness and illness
Most will be first in family to attend college
Nearly 50% of peers will not complete high school
Step Up is a life-changing program available for high school girls who have to fight
against all odds to succeed. With Step Up, it is possible for me and my Step Up sisters
to reach our true potential.
– Angie Zavala, Step Up teen
Students with different sources of support and information are more likely to stay in school and make better decisions.
2016 Event Sponsorship Levels$50,000 $25,000 $15,000 $10,000 $5,000
Presenting Sponsor (1)
Platinum Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsor
Company name in event title (Inspiration Awards presented by COMPANY NAME) and logo included on event materials
Company logo and hyperlink included on event materials
Company name included on event materials
Logo on event step and repeat
Category exclusivity
Dedicated brand eblast to Step Up’s Los Angeles network
Tables at event 2 2 1 1 1
Inclusion in event e-blast sent to national network
Opportunity for onsite brand activation, branding/naming of an event area*
Mention in event press release/media alert
Acknowledgement from stage during live program
Opportunity to include company executive on event host committee
Mention in Step Up social media promotions
Opportunity for product placement in gift bags
Name listed in Step Up’s 2016 annual report
Preferred seating PIT PIT TIER 2 TIER 3 TIER 4
Raise brand awareness, build relationships, and give back by sponsoring Inspiration Awards.
*production costs not includedAdditional sponsorship opportunities start at $5,000 and include naming rights for honoree slots, printed program, Step Up headquarters, centerpieces, check in and more. Contact [email protected].
