Instagram

Instagram is a free social media service that allows you to share pictures and

short,15 second videos with your followers

What is Instagram?

To get started, download the Instagram App from your app store (iPhone or Android).

If you already have an account, sign in using your email address or username and password. If you are new,

create an account by clicking sign up and then following the instructions.

Getting Started

Create a username (handle)

Use a name that people will be able to recognize (your name or something meaningful to you). Thirty-One

Gifts and Thirty-One should not be a part of your username (handle).

Note: If you currently have an account that includes Thirty-One or Thirty-One Gifts, we ask that you please

change it so that it is more of a reflection of YOU

Use this: SallySmith

Don’t use this: SallyThirtyOne

Add your Bio

Write a description that showcases your personality.

Add interests, quotes, and other fun facts. If you will be mentioning Thirty-One in your posts, please

identify yourself as a Thirty-One Independent Consultant.

Example: Thirty-One Independent Consultant, outdoor enthusiast, artist, mom of two. “Live life to the fullest!”

Website URL

Add your mythirtyone.com site here

Profile Picture

Remember, your profile picture is often someone’s first impression of you!

Setting up your Instagram account

Navigating the home screen Home: All of the pictures from your followers will

appear here.

Search: Look-up people, topics or hashtags.

Camera: Take a picture or video.

Activity: See your activity (likes, comments, and

follows) and your followers’ activity.

Your Account: Edit your profile, view the photos

you have been tagged in, and see all the pictures

you have taken.

Navigating the home screen

Search: look for people, topics, or hashtags.

Photos: scroll through recommended pictures to like.

People: scroll through recommended people to follow.

Take a picture or video! Following: view the activity of your followers.

You: see your activity

Navigating the home screenChange your settings such as privacy.

View what pictures you have been tagged in.

View pictures you have posted and pictures you have

been tagged in.

See the locations where your pictures have been

taken.

Before you begin posting photos and videos, it is important to review Instagram’s two

account types and to choose the one that is best for you:

Private account: Only your followers (those that you have allowed) will be able to see your

photos and videos.

Public account: Anyone will be able to see your photos and videos.

Your posts will be searchable based on hashtags and viewable to other Instagram users.

To review Instagram’s Privacy Settings to determine which setting is best for you, visit

Instagram’s help section here: https://help.instagram.com/116024195217477/

Instagram – Privacy Settings

Posting a photo

1. Login. Select the camera button to take a

picture.

2. Press the blue button to take a picture. 3. Once you are satisfied with the picture,

select Next.

4. Select your Filter, select Next.

Note: The screenshots used in this presentation were taken using Instagram for iPhone. If you are using Android, your screen may appear slightly different.

Posting a photo

5. Click in the white space to

“Write a caption”

6. Write your capture and add

hashtag(s) if relevant to the

photo.

7. Once you are satisfied with

the caption, select SHARE

Posting Tips:

Tag People: You can tag

people who appear in the

photo. Click “Tag People” and

then add them by their

Instagram username

Clicking on Facebook, Twitter,

etc., will share the photo on

those networks

Posting a video You can create up to a 15 second video within the Instagram app.

This is a great tool to show the inside of a bag or how to use a specific product.

To record a video, switch

from camera to video by

clicking the video camera

icon.

Hold down the center button to

record.

Tip: You can video multiple

segments by holding and lifting

the center button

Using a Hashtag Hashtags (#) are used in front of a relevant word or phrase (no spaces) to help make your

picture more searchable.

Limit yourself to a maximum of 3-5 hashtags per post.

Here are some Thirty-One branded hashtags that will make your content searchable.

Brand Specific: #thirtyone, #thirtyonegifts, #31Conference

Product: #31uses, #31JK, #31Jewell

Gives & Philanthropy: #31Gives, #31share

Party: #31party

Consultant: #31why, #31consultant

What types of content should you post?

Your account should be a mix of personal and Thirty-One product based pictures taken with

a camera.

Images such as social graphics or pictures with copy should be used on social

channels such as Facebook and Google+.

A good rule of thumb is that 80% of the content you share should not be about your

business. If all you post is about your business, your content likely won’t be engaging

enough to truly connect you to your audience.

Example Posts - Personal

• Family & Friends

• Food & Beverage

• Nature

• Arts & Crafts

• Fitness

• Pets

• Travel

• Décor/ Decorations

Example Posts - Business

• Products in use: Fashion or Home Organization

• Products placed subtly in the background or foreground

• Celebrations of your Team, Customers, and Hostesses (thank-you notes, etc)

• Thirty-One party including guests, decorations and food

#31uses Uses Examples

Activity: Gym, Craft, Teacher, Nurse

Interior: Pockets, Products Inside

Reuse: Boxes, Fabric Swatches

Organization: Before & After

White box shots are best for Google+,

Pinterest or Facebook but should not be used

on Instagram.

Use the white box shots in the social media

library or on Thirty-One’s pages as inspiration

to create your own, original content!

#31party Hostess picture & thank you call-out

Group pictures

Display & setup

Snacks, desserts, party food spreads

Celebrate, Encourage, Reward Celebrate, Encourage & Reward your team for their hard work, when they hit

certain goals and milestones or just because! Whoop Whoop!

Celebrate your Customers & Hostesses

Thank your Customers & Hostesses for being tote-ally awesome

and supporting you!

#31gives

When giving back to your communities, both globally and locally, share

pictures! Tag the organizations in your post to help them see the

difference that you are making!

@worldvisionus

Account Handles for our Partners

Ronald McDonald House Charities®: @rmhc

Girl Talk, Inc: @girltalkinc

Other Organizations we work closely with!

Salvation Army, USA: @salvationarmyus

Operation Home Front: @operationhomefront

Dress for Success: @dressforsuccess

World Vision, USA: @worldvisionus

Sharing others’ photos On Instagram, you may see the word, ‘regram’ in a caption of a photo. This means that the photo

was created and reposted (regrammed) by an Instagram user.

When using pictures that are not yours, make sure to give credit to the creator (unless a picture is

provided to you by Thirty-One).

Quick tips on giving credit

Caption Option 1: Love @stellabrate

before and after picture on home

organization! #thirtyone

Caption Option 2: In need of an office

makeover? See how Thirty-One can

help you de-clutter and organize in a

breeze! #Regram: @stellabrate

Reposting using the Repost App will

add the original poster’s username to

the photo you regram.

Additional Information

Engage with others by following their account and commenting and liking their photos.

You may receive comments from “spam” accounts such as @instabiz. Feel free to delete

those types of comments from your posts and/or block that account completely.

Spam: Includes posting pictures with products that have discounts and/or price listed. It

also includes self-promotional behavior such as website names on the picture.

Repost App (available for iPhone and Android). Repost your favorite photos and

videos on Instagram while giving credit to the original Instagrammer.

Snapfish and Shutterfly are two great websites where you can upload and print your

pictures! Turn them into calendars, coffee mugs, phone cases and more!

Recap

Instagram is a great place to showcase your personality through ORIGINAL photos and videos

Use this platform to engage with friends, family, brands and those with similar interests

Follow the Thirty-One Instagram account for inspiration, fashion, product uses and fun:

@thirtyone

Keep your posts personal! 80% of what you post should be about your daily life, which happens

to include Thirty-One.

If you want to share your favorite Instagram posts from friends or brands, download the Repost

App, which makes it super easy and fun!