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Empresa integrante do Instituto Empreender Endeavor
Empresa integrante do Instituto Empreender Endeavor
A Chain of Beauty Institutes and a Cosmetics Factory Specialized in Curly Hair
We are a Factory of Beauty and Self-esteem
Doing Business in Brazil
Challenges
Doing Business in Brazil
Doing Business in Brazil
Market Potential
Cosmetics Market in Brazil
Gross Income
Cosmetics Market World Ranking
Nielsen consumer reportHealth, Beauty & Personal Grooming: a global Perspective 2007
Fonte: Estudo Quantitativo, 2001
Brazil Brazil The Curly Hair CountryThe Curly Hair Country
70% of brazilian 70% of brazilian women have some women have some kind of curly hairkind of curly hair
wavy
Curly
Frizzled
Tightly curled
Straight
79% of the brazilians are from the B2, C and D
economic groups
Spent R$ 550 bilhões in 2007
88% don´t have college education
86% of the population have a family income no superior than R$ 3.800,00
They posess 67% of all credit cards
It´s a bigger market than Argentina,
Chile and Uruguai put together
Everything is Possible When We Believe
Joined Forces
Eureka!
Super-Relaxing TreatmentBefore and after
Super-Relaxing TreatmentBefore and after
1993, Rio de Janeiro
First Institute
An assembly line of joy
Beauty Step by StepBeauty Step by Step
The Choice for Freedom
Beleza Natural Process
First Step - waiting line
Beleza Natural Process
Second step - Reception
Beleza Natural ProcessThird step - Hair analysis
Beleza Natural ProcessFourth step - hair division in sections
Beleza Natural ProcessFifth step - Super-relaxing
Beleza Natural ProcessSixth step -Moisturization
Beleza Natural ProcessSeventh step - Combing
Beleza Natural ProcessFinal Step - Shopping the products
To Inovate is to Create the Future
If you want something done right,
you do it yourself
Beleza Natural Today
O Beleza Natural Hoje
11 Stores
10.800 square feet each
Everey client is unique
Products Mini Store
Kids Area
Reception
Manicure
Super-Relaxing Area
Hairdressers Area
Finishing Area
Our Business
Products and Services creating happiness through beauty
75 thousand clients a month
1000 Employees
Gross Income 2001 to 2009Million Reais
15%15%11%11%
21%21%45%45%
45%45%
66%66%
31%31%
41%41%
What Makes The Difference?
We are passionate for curly hair
We are always in persuit of our values
Zelo - Zeal
Inovação - Innovation
Competência - Competence
Ambiente - Atmosphere
Zeal
Enchantment
Nosso Orgulho... nossos clientes
Pleasure in Serving
Special Products and Services for Kids
Handcrafted For Me
Always Connected to Them
Innovation
Research and
Development Lab
Partnership with Federal
Leading Universities
Store Layout (before)
Store Layout (After)
Competence
• Standards, Manuals and Processes
• Supervising Team
• Quality Program
• Performance Indicators
Atmosphere
Atmosphere
Beauty comes from within
Team Motivation
Motivational Events
•70% were ex-clients
•First job opportunities
Future Steps
II Encontro Equipe
Making the world more beautiful
Missão
http://www.belezanatural.com.br
Leila Velez
