1. What are institutions?

2. Media institutions can be company that control orregulate the media 3. What was the last film you watched? The lastgame you played? The last magazine you read?Do you know who made it? 4. Typical Film What institutions were involvedin getting it to the audience?Make a flowchart Who owns it? What else do they produce? Why might it be important toknow this? What is the box office figuresfor the film? 5. Conglomeration Conglomeration is the processwhereby several institutionsjoin together (either willingly orotherwise to form a largerinstitution). What do these things have incommon? And whats theexception 6. Video of Marvel Film Credits 7. Vertical Integration Commercial institutions try tocombat the power of the BBCby becoming larger andcreating vertical integration. Where an institution has sharesowns each part of theproduction and distributionprocess. 8. Horizontal and VerticalIntegration Horizontal integration is wherean organisation develops bybuying up competitors in thesame sector of the market e.g.one music publisher buys outother smaller music publishes 9. What are the advantages anddisadvantages of these sorts of integrationand of conglomeration as a whole? 10. How are video gamespromoted and marketed? print advertisements large posters/billboards trailers television advertisements websites use of social networking merchandise press releases previews/reviews public appearances/premieres celebrity endorsement 11. Synergy In media economics, synergy is the promotion and sale ofa product (and all its versions) throughout the varioussubsidiaries of a media conglomerate films soundtracks video games merchandise product placement tie-ins spin-offs vertical integration Walt Disney pioneered synergistic marketing techniquesin the 1930s by granting dozen of firms the right to use hisMickey Mouse character in products and ads, andcontinued to market Disney media through licensingarrangements. These products can help advertise the filmitself and thus help to increase the films sales. 12. Cross Promotion 13. Cross Promotion EA launched their World Cup 2014 game withcross promotion with Coca Cola. As Coca Cola gets exposure as the World Cupchoice of drinks and EA get spread the wordabout their game. 14. Can you identify any video gamesoriginally that were made into Movies?MACHINIMA 15. Machinima Creating films using a game engine - Filmindustry and video games industry workingtogether If film is based on the video game - crosspromotion If released at the same time simultaneous release 16. Identify a media product thatuses all the aspects of synergy films soundtracks video games merchandise product placement tie-ins spin-offs vertical integration 17. What are the major video gamepublishers? (NOT CONSOLES) 18. Find out the publisher and the consoles thefollowing video games are available forPublisher Consoles / DevicesGTA VBatman: Arkham OriginsCall of DutyLego Marvel Super HeroesMetal Gear SolidInjustice: God Among UsAssassins Creed IV: Black FLagBeyond Two SoulsMario Kart 8 19. Saturated Distribution ofMainstream Games Sony EA Rockstars - GTA games, genre specific 2K Games (Borderlands 2 and X Com EnemnyUnknown) THQ Publisher (Saints Row III 20. So what do we mean bymainstream gaming? Equivalent of Hollywood mainstream films include COD,Halo, GTA Mainstream take less time to develop e.g. COD (2 years)and lack sophistication in terms of complexity and graphics Big budgets, focus on profits and appeal to mass markets Mainstream games - safe genres e.g. Action, First PersonShooter (FPS): audience expectation Mainstream games - sequel common 21. Assassins Creed Case Study -Identify the advertising techniques thathave been used 22. The Results Ubisoft has estimated that Assassin's Creed IIIhas sold over 3.5 million units in its first week ofrelease, more than doubling that of Assassin'sCreed: Revelations.http://www.thinkwithgoogle.com/campaigns/ubisoft-assassins-creed-iii.html 23. Visit the Ubisoft website look at the banners andpop up adverts on the site and then discuss howthey might attract their target audience? 24. Find a print/online ad for a game which iseffective. Write a brief analysis/annotate ad toexplain why it is effective in Media terms (chanceto recap on representation, media language,audience).