67
Gordon Choi SP12 PACKAGE TWO Instruct by Ania Borysiewicz DULCE MÉXICO
GordonChoi
SP12 PACKAGE TWO
Instruct by Ania Borysiewicz
DulceMÉxico
N Gordon Choi
T 714 328 6398
W gordonfchoi.com
Package 2 with Ania BoryshiewiczResources
I WIRED magazine, Nylon magazine
PH Jason Ware studio
T DinPro regular/bold
PA Domtar colors - Cherry
Wausau paper
- Exact vellum bristol peach
-Exact vellum bristol ivory
B Myself
PR Art Center copy center
Copyright
005
INtRoDuCtIoN
CoNtENts
REsEARCh FoRM
DEvEloPMENt
BRANDDEvEloPMENt
CoNClusIoN
Company
Products
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010
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014
020
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068
078
086
094
096
100
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030
032
034
036
042
062
066
122
126
128
132
logo Analysis
Package Analysis
shelf Presence
Competitors
target Audience
Experiment
Inspiration
Interview
Form Developement 1
Form Developement 2
Form Developement 3
Form Extension
Graphic Application 1
Graphic Application 2
Color Palette
Final Revision
Mind Mapping
Brand Attributes
Concept Pitch
Case study
logo Development 1
logo Development 2
final logo
Midterm Presentation
Midterm Board
Final Photography
Final Board
06
08
30
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006
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In
trod
uctio
n
Introducedulce
MéxIcoDulce Mexico is a well-know online candy store and
leading source for Mexican candies, spicy dehydrated
fruits, and chocolates. the company imports all of
their products from Mexico and is one of the largest
distributors of Mexican candies in the u.s. and Puerto
Rico. their online candy store offers hundreds of
different types of high quality candies and snacks. Many
of the products are all natural. the company is also
100% Mexican and prides itself on tradition and rare
regional sweet and spicy flavors of Mexico. With a wide
array of moutwatering treats, Dulce Mexico focuses
on recreating memories of Mexico through out their
candies. It has rapidly become a staple among both
children and adults. All of their products are shipped
from Calexico, California.
they provide high quality standard for quality for
products and surprising in mouth by exquiste taste.
last of all they want to be a company that makes people
know Mexican candy to the world.
DulceMéxico’sproDucts
Dulce Mexico sells true mexican candies are only
imported from mexico or produced by Mexcian
companies. Most of their products are 100% natural
fruits. Also, they sell uneatable product such as
Mexican toys and Mexican whrestler masks.
their main product, which is candy, offers these
catagories of sweets:
Hot & spicy
Sweet Mexican candy
Mexican lolipop
Milk candy
Nostalgic candy
New Mexican candy
toys they also offer.
Mexican toy
Mexican product
Mexican whrestler mask
008
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esea
rch
loGo ANAlYsIs
Generic icon represent Mexico
over use black border
Overall, not very excite icon.
No ‘idea’ behind
Very old style. Mid-90s
computer art
Typical Mexican company
color scheme
Lolipop head, but looks more
like a sun or cactus
Disconnected typography
with iconography
PackageaNaLYSIS
Presently, Dulce mexico settle on Mexican market. their
marketing is not adventurous, or non-existant. they
did not speak to their target audience, who are mainly
children is childer, their packages designed to child.
Mainly 8-15 years old.
All of their packaging has low quality feel. very cheap
price and in same time, cheap value of the prioducts.
Form itself has very unique compare with other
countries candies, but they covered with such a un-
attractive colors and graphics on top of the forms.
usually, they have un-attractive character that looks
like just picked from basic charcters which are provide
by programs. there is also too much generic graphics
refering to mexico, and that makes the product boring
and expected.
since, Mexico has rich artistic essence of color and
fullfilled with energetic culture, the packaging has some
of those characteristics to imply that the candy is from
Mexico. however, packaging in the market does not
support those characteristics very well. to be honest, it
supported it in a negative way.
they use primary colors with awkward combinations,
the color makes the product very un-enjoyable. some
of products look very toxic, and passed the expiration
date. It definately needs a professional graphic touch or
illustrative touch for their color to work.
Moreover, how the candy is served is also problem. A
lolipop with chili powder on it, impies it maybe unsafe
to eat. the powder was all over, so it gives sense of
dirtiness to consumers. one of their product has jello
that pushed from small holes that look like a sink
hole drain or bathtub. the relation we have makes the
experience of eating it very uncomfortable. Almost like a
licking bathtub drain.
009 | Research
010
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R
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ShelfpreSence
During research and field trip, many surprising
things show up that didn’t think before. For the field
trip, I went to olvera street closed to union station in
lA. Right away, I found a store for mexican candies
with great variation. however, the store was street
vender, and didn’t carry different products as other
venders. It was typical street vendor that you can see
in tourist spots.
other place I visited was called 99cents. Due to a
large hispenic population, most of items in the store
were from Mexico. I could find the candies butthey
did not have many choices like olvera street. the way
they presented the product was not a very charming
way to present food to consumers. the products also
look very old, toxic and unhealthy. since, the products
didn’t have any cordinated guide for store, they deal
it roughly. From a passed experience, one time, they
were just placed on ground and mixed up with other
products.
lastly, there is one place call Alva’s Dulceria in
santa ana. the place is completely surrounded by
hispanic community and most of their customers are
local latinos. Characteristic of the store is, they do
not well with indiviual candies. Customers can only
buy wholesale amounts of candy, like costco. they
only have Mexican products from Mexico such as
candies, toys and piñatas.
however, their shelf display was almost identical
to both 99cents store and street vender. It makes the
product very cheap looking and not safe to eat.
011 | Research
012
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R
esea
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targeting child
located in Chicago
one store, small seller.
targeting child
large number of selectionv
targeting Mexican
Grocery store
large number of selection
targeting child.
Deals with other brand candies other
than only Mexican candies.
IntroducecompetItors
013 | Research
014
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Contents
TargeTaudience Dulce Mexico is targeting the young generation, more
likely kids who is under 8~9 years old.
however, now they will open products to new audenice,
High school - College students.
Eventhough, when people think of candy, it reminds
kiddish or children, but there is a large consumer in
upper age groups. they like candy, but they do not eat
it because their packaging is too childish. the primary
audience will be student who eat candy often. the
secondary audience will be students who try exotic
products or have sweets sometime when they want.
018
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rch 019 | R
esearch
target audiences are not very popular individuals
in real life, but they inherent great potential for a
market. Especially, gamers, researcher, artist, and
designers are currently huge groups of consumer in
candy market.
SocialExpErimEnt
021 | Research02
0
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Res
earc
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InspIratIon
023 | Research02
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Res
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IntervIewwIth
Bruce claypool
Who are you, and what are you doing?
Can you describe yourself?
teacher in art center. Ex-art director.
design background but more towards
fine art.
Did you ever had mexican
candy before?
I don’t remember. I might have, but
it didn’t stand out in my mind. that
mean I really didn’t surprise at all on
Mexican candy if I had it.
why didn’t you try it before?
I never had opportunity for try it. I’m
not around that culture and no one
suggest me try it, or ask about it.
Although, I like mexican food, but only
for small amount of it.
Do you eat candy?
No. however, I eat when people give it to me for a gift.
I’m not the person who craves it. But, if I need to
choose it, chocolate is my favorite. hard candy is too
hard for me.
Do you believe when candy companies say their
products are 100% natural?
Yes. u.s. has fairly strict law for when some one want to
put natural or organic on their products label. however,
I’m more suspicious about what is natural means.
Feeling & Characteristic of mexican candy from
your mind?
too sweet, bad for your health, and full filled with sugar
with artificial favors. Also, it’s hard, rocky and bad
for teeth. It’s color stain your lip and tongue with its
artificial dye.
What is you first impression when you hear about
mexican candy?
hard, sugarly candy with artificial favor and color.
that means not good.
Brand value for Mexican candy? grade by 0 to 10.
Well, in my mind it is bulk, not packaged. so, I think they
don’t have any brand value.
If you are re-brand mexican candy, where do you want to
fix first?
All Mexican candy has cheap, low quality look with kid
candy feel. I think I need to fix that part first. to makes
more adult feeling from the package.
If it sells in target or Walmart as their product under
there brand, do you want to buy it?
If i like candy, I might think about it. but still not buying
it. It’s too kid candy.
What is the missing component for Mexico candy.
Quality
If they have premium high quality brand candy, do you
want to buy it?
If manufactured in mexico, I will not puck it. too low
quality of mexican national brand. such as japan, swiss
and german has long history of making candies. but
mexico doesn’t
Express mexican culture through candy.
It is right thing to do. needs to be positive look. if it’s
celebrating mexican culture, it is shame to hide it. but
need to be being proud of mexican. I like diversity.
025 | Research02
4
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Res
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IntervIewwIth
AdAm Lopez
Who are you and what are you doing?
I’m a graphic design student and I’m intern at JPl
working to merge art and science. And also president of
art center food club.
Did you ever had mexican candy before? if you had
before, when was your first time?
Way back when I was a little kid, yes.
I remember having salty-sour candy packets, tamarindo
spoons and push-ups.
What was your feeling when you eat it back then?
the salty-sour ones were fun and weird.
the tamarindo spoons were crazy, but I really didn’t like
the candies that had spice on them. Even then, though,
I knew that a lot of the mexican candy wasn’t very good
for you. so I didn’t eat it very often.
When do you eat candy nowadays?
Not so often, but sometimes I’ll buy a bag of some
special and interesting type of candy and keep it
around and have some every now and then. It has to be
interesting, though
Where do you usually get your candy?
Grocery stores. really rarely candy shops... like maybe
less than once a year.
Do you believe when candy company says their products
are all natural?
Yes, but natural doesn’t mean too much.
I’m usually surprised and skeptical, but I’ll believe it if
it’s not glowing bright colors.
how much money do you usually spend on your candy if
you want to eat it?
less than few bucks
What is characteristic of mexican candy for you compare
with other candies such as american and japanese one.
salty and spicy flavors are more common. the
packaging is tackier than japanese.
What do you feel when you hear about it?
I usually think it’s a lot of sugar and not a lot of
flavoring. usually cheap stuff.
how much brand value for mexican candy? grading 0 to
10 and why did you chose that number?
how about negative? because if I see brand, I recognize
it’s probably bad. because I think the smaller brands are
probably better and the larger brands are cheaper.
What if you re-brand mexican candy for producer, where
do you want to fix first?
there are some interesting flavors which I think people
could catch on to, but it looks cheap.. If it looked high
class, it might be cool. Molecular gastronomy is “weird”
but people will pay $100 for a plate of it
suddenly, mexican candy goes to target/Walmart as a
target brand or Walmart brand. do you want to buy it?
I don’t think i would. It would feel inauthentic.
Even if it didn’t look like target/Walmart brand, I would
feel like I was being culturally coopted. It’s a little
insulting to see something like that happen, actually. It’s
like seeing something like “Marie Callender’s authentic
ramen meal”.
If you have child, do you want to buy mexican candy for
your child?
Probably not all the time, definitely not when super
young. But no more or less than any other candy.
Mexican has super energetic culture. how do you feel,
integrate it with candy?
I think that sounds good
like chia candy?
Yeah
that would be interesting
What is missing component for mexican candy now?
oh I don’t think safety is a big deal to me, but I guess
people might be afraid of that, mostly because it’s seen
as cheap. so solve cheap and you solve both.
If mexican candy has premium brand like swiss
chocolate. would you think yo will buy it?
Maybe to try it.
Not for gift or just eat it?
Maybe both. I mean, it depends on what it is.
I wouldn’t get it just because it was “mexican candy”
It would have to be something interesting.
What is dissatisfaction for current mexican candy
uhhhh it’s more meant for little kids. Doesn’t address
me as an older person than 8. too much hard candy.
026
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R
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esearch
P: 23 years old human being 4th term art center
student. Interests in motion
l: 22 years old. 5th term Art center student. Interests in
Package & Branding
have you had Mexican candy before?
P: Yes
l: Yes
When was your first time having it? And how did
you feel?
P: I first had it when i was 4 or 5 from the ice cream
truck that came down my street. It was weird but i kept
wanting to have more.
l: I didn’t have it that often as a kid. But I have always
been a fan of sour things so I bought lime lucas from
the ice cream truck.
When do you eat candy?
P: usually after I eat a lot of salty food I’ll crave
something sweet.
l: I only have candy on special occasions.
Where do you usually get your candy?
P: I usually get my candy from convenience stores.
l: I usually get my candy from the sweet Factory or
Asian markets.
Do you believe it when candy companies say their candy
is all natural?
P: I would check the ingredients, I wouldn’t take their
word for it.
l: No.
how much can you spend on candy if you really
wanted candy?
P: like $2
l: About $5
What is the characteristic of mexican candy versus
american candy?
P: they use very extreme flavors and textures like spicy
and pasty. American candy is super sweet and creamy.
l: I feel like Mexican candy does not focus on sweet
flavors like American candy does.
What do you think of when you think about
Mexican candy?
P: something that is cheap and flavorful, but not very
good for you.
l: spicy, spicy!
In your mind what is the brand value (0-10) of Mexican
candy and why?
P: 0 because everything seems so random. Nothing
seems tied together.
l: 0 because there is no identified brand in any of them,
other than lucas.
What would you do if you had to rebrand Mexican candy?
P: I would make the visuals more cohesive. For example
each lucas duck looks different for different candy. I
would want consistency.
l: I would want to make the brand name more
prevalent. Currently the actual candy is the identifier,
not the brand name.
What if target began selling Mexican candy would you
buy it?
P: If I wanted Mexican candy, yeah. having a target or
Walmart logo wouldn’t change that.
l: I don’t think so. It would loose it’s authenticity.
Would you ever buy Mexican candy for your kid?
P: Yes, because it would introduce them to other
cultures’ flavors.
l: Yes, because it is important for anyone to try
new things.
What is a missing component to Mexican Candy?
P: the fact that it is not easily accessible.
l: All the packaging looks very similar. I would want to
see differentiation.
If Mexican candies had a premium brand would you
want to by it?
P: Yes
l: Yes
IntervIewwIthPeter SantoSLILy FrederIck
Do you think it is appropriate to incorporate Mexican
culture to the candy?
P: Yes because that’s what its known for!
l: Absolutely. Culture should be celebrated through
the candy!
029 | Research02
8
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Res
earc
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Mind MapWrestling
old Cars
Masks
Gun
Natural
Movie
Jack Black
Wastern
Mixture
Mustache
scratch Palate
sour
Mud
Paint
stain
Computer
Fat
Milk
Cereal
Nerds
urbanzie
Electrocity
unsafe
Candystore
shrek
Goat
tatto
Mountain
spanish
the Day of
the Dead
Cat
M&M
Maracas
Aztec
Inca
Crowded
soda
low Price
Music
sunset
Pyramid
Cheerful
Aloe
Plant
Dirty
squeez
traditional
Modern
sand
Puppet
Fall
Pond
Whisky
Pasta
sun
Far Away
hot
Dequila
Black-Red
loud
Gangs
Ice Cream
Box Pack
Grand Canyon
Jellybean
Not healthy
Games
Nature
Indian
low Income
stick
Water
Beans
Beach vacation
Rock
Energetic
Waffle
soccor
sweet
Desert
Population
Cactus
War
Andeas
Pointy
spicky
sunchip
violin
Chello
Playful
Religion
Mexico City
Chile
licking
vinegar
hat
Naco
Burrito
taco
Chipotle
Dirt
Catolic
Chilantro
Flowers
Friendly
Drug
Chaotic
low Brand
Cake
Fabric
Colorful
old Fashion
No Rain
Domestic Fruit
Mango
textile
stink
Narrow
No order
Warm
Mozzaic
Youngster
Dry
Weird
Poop
horses
Bridge
Nostalgic
Middle school
College
Cheap
031 | Brand D
evelopment
032
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B
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Dev
elop
men
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BrandattriBute
charm
captivate
enchant
fascinate
transfix
grip
hypnotize
Rhythmic
Psychedelic
YummY
Engaging
MesMerizing
EnErgEtic
palatable
luscious
delectable
ambrosial
toothsome
dainty
flavorful
appetizing
tempting
active
lively
dynamic
zestful
spirited
charming
appealing
attractive
pretty
delightful
lovely
measured
throbbing
beating
pulsating
regular
steady
even
hallucinatory
trippy
dream-like
mind-bending
mind-altering
mind-blowing
033 | Brand D
evelopment
ConCept
Currently, Mexican candy suffers from a lack of quality and imagination.
Dulce Mexico introduces a new product to high school and college
students. this new approach will bond Mexican heritage with a tasty and
interact packaging experience. the new candy containers are designed to
impact to consumers’ sight, sound and emotions with psychedelic mexican
color combinations. through this product, consumers will connect to the
unique rhythmic and energetic culture of Mexico.
034
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t 035 | Brand D
evelopment
Casestudy #1
targetWho are they?
1962, Dayton company made target.
target developed the concept of
upscale retailing and became the
founder of target to form a large
discount chain. In 2012, target has
1,750 stores in us and ready to open
250 more stores in Canada.
What is working for target?
they have an eye catching logo, a
target, for grabbing consumers’ eyes.
they have a fabulous, consistant
identity system that they use
everywhere, but still are sophisticated
unlike their competitors.
they use attractive color red
and white for cleanness. From this
identity, target created a clean, safe
and reliable corporation and store.
Even their own products value higher
than competitors’ products in therms
of quality, safety and attractiveness.
this makes target a higher quality
super store. Consumers are willing to
choose their products and services.
Morover, this fact makes target more
friendly and accessible to market and
consumers at the same time.
036
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men
t
how can Dulce Mexico apply their characteristic?
since, Dulce Mexico doesn’t have a solid identity
system, this is a more urgent issues for them than a
product line. they need to have consistancy in design to
become high quality and close to consumers. likewise,
the target identity will be clean and friendly -other than
as spposed to the characters- to gain consumers’ trust.
this is why target is the best .
therefore, the identity needs to be attractive, friendly
and consistant so that Dulce Mexico can use it for
mutimedia purposes that they will use in the future.
037 | Brand D
evelopment
Who are they?
Nike was originally known as Blue Ribbon sports.
Founded by university of oregon track athlete Phlip
Knight and his coach Bill Bowerman in January 1964.
the most Famous swoosh was first used by Nike in June
1971. Wieden + Kennedy created the famous slogan
“just do it” on July 1st, 1988. It became a roll model for
all slogans.
throughout 1980s, Nike expended its product line to
many sports and regions throughout the worlds.
What is working for Nike?
Nike is known for the usage of their logo. they do not
place the logo to put on the corner of on their products,
they use it as graphic element for their produts.
therefore, they create a distinct product line for shoes.
Nike is also known for good color scheme. Not the
same, through black to crazy color combinations for
personalization and passionless. through these color
combination, and image that they build on.
Nike brand can represent “passion” to their
consumers. People get confidence, energy and passion
for themselves from Nike’s products. their products and
concepts keep evolving.
Consist but fashionable is also major factor in
Nike’s success.
038
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Casestudy #2Nike
how can Dulce Mexico apply their characteristics?
Dulce Mexico needs to be energetic, to engage with
consumers. so far, Nike has a distinct color scheme for
various emotions and desirable. I need to make Dulce
Mexico matched up with Mexico culture, but it still
needs to have energy and excitment.
Moreover, Nike exaggrate their texture from
products, package design and other media . this gives
a unique experience to consumers. through physical
interaction, consumers are drag into Nike’s brand.
In conclusion, Dulce Mexico will make unique color
scheme to fit in the products and concept. likewise,
texture can possibly interact with consumers through
different media not only products.
039 | Brand D
evelopment
Who are they?
Pedigree Petfoods is a subsidary of the American group
Mars. In 1934, Mars produce a low-quality food and
canned it as dogfood called “Chappie.” After the second
World War, they introduced tinned cat food, “Kit-E
Kat”, in 1950. In 1956, due to an increase production of
Chappie, the Comapny changed its name to Pedigree.
Now, Pedigree is know for “top breeders
recommend” with “We’re for dogs” slogan.
What is working for Pedigree?
Currently, Pedigree’s products are friendly and
comforting to consumers. Clean, safe, high quality
packaging provide information about dogs. Importantly,
dog food packages look attractive and tasty even
to humans.
A nicely done category system, consistant color
system designed to find products easliy. All these
factors make Pedigree a better, great choice for
consumers’ dogs.
how can I apply to Dulce Mexico?
sweets need to be attractive to eat. so far, Dulce
Mexico didn’t do very good job making this work. From
Pedigree, the goal is designing products that make
people want candy. since, Pedigree makes dog food
even peoople want to eat. Dulce Mexico can learn about
how do they do it.
Moreover, they provide useful information about
dogs. Dulce Mexico can make informational pages, or a
campaign with information about or Mexican candies for
culture. A category system also can be applied; Nicely
categorized items makes it easy for consumers to find
their products. this will increase satisfaction for
the brand.
040
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Casestudy #3PedigreePetfoods
041 | Brand D
evelopment
LogoDeveLop
ment 1
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Form exploration Effect exploration
Color exploration Color exploration
047 | Brand D
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Form exploration
stroke exploration
049 | Brand D
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Form exploration Rotation exploration
051 | Brand D
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Dulce MexicoForm exploration
Dulce Mexico
053 | Brand D
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Dulce
Mexico
Dulce Mexico
Dulce Mexico
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Form exploration
055 | Brand D
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Form exploration
057 | Brand D
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DULCE MEXICO
me xi co
058
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Form exploration
type explorationColor exploration
059 | Brand D
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Form exploration
061 | Brand D
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LOGODEVELOpMENT 2
063 | Brand D
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dulceméxico
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2
6
1
5
Dulce Mèxic
dulcemèxico
dulc e mè xic o
065 | Brand D
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8
4
7
3
Final logo
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PMs hexachrome orangePMs 1795
PMs hexachrome yellowPMs 123
PMs hexachrome magentaPMs 1665
PMs hexachrome yellowPMs 1795
067 | Brand D
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FormDevelopment
phase 1 this Concept is mainly driven by
“engaging” and “rhythemic” key
attributes. through that idea, the
product will give a unique experience
that consumers can customize the
product or compose your own music
through the sound.
069 | Form D
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t 077 | Form D
evelopment
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t
FormDevelopment
phase 2
079 | Form D
evelopment
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elop
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t 081 | Form D
evelopment
082
|
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elop
men
t 083 | Form D
evelopment
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men
t 085 | Form D
evelopment
086
|
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men
t
FormDevelopment
phase 3
087 | Form D
evelopment
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|
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orm
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elop
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t 089 | Form D
evelopment
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t 091 | Form D
evelopment
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orm
Dev
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men
t
to experiment; how this form will
represent itself, one of my classmates
volunteed to play with it.
Result was great. she did exactly
what, this package was intended for
consumers to interact with.
093 | Form D
evelopment
094
|
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orm
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elop
men
t
Extentsions come from modular iidea
that original form has. through the
idea, explore more in different form.
FormExtEnsion
095 | Form D
evelopment
Graphicapplication
phase 01
096
|
F
orm
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elop
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t 097 | Form D
evelopment
Graphic application starts with
simple form which is beverage.
Main goal of the graphic is
showing idea of psychedelic,
Mexican, and Friendly
098
|
F
orm
Dev
elop
men
t 099 | Form D
evelopment
through crit, basic graphic and extension decided
clearly. there are some changes with extensions such
as gum package become bigger, beverage bottle is
solid one shape for giving break from difficult form and
modules. Color scheme got more settle down compare
with before.
100
|
F
orm
Dev
elop
men
t
Graphicapplicationphase 02
101 | Form D
evelopment
Four more explorations to expand combination of
vibrant graphic and clean graphic. First, how vibrant
color and graphics will lies together.how graphic will
goes with spinning form .
102
|
F
orm
Dev
elop
men
t Ch ew ing gum
Cherry Flavo
r
103 | Form D
evelopment
this idea is purely driven by clean graphic and
typography to show high-quality. same color for
general cover. however, different color title to
seperate each flavor.
104
|
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orm
Dev
elop
men
t 105 | Form D
evelopment
1 2
106
|
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Dev
elop
men
t
Ch ew ing gumCherry Fla vo r
3 4
107 | Form D
evelopment
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|
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orm
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men
t 109 | Form D
evelopment
Colorpalette
inspiration
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|
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orm
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elop
men
t 111 | Form D
evelopment
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|
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orm
Dev
elop
men
t 113 | Form D
evelopment
Finalrevision
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|
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Dev
elop
men
t 115 | Form D
evelopment
116
|
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orm
Dev
elop
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t
BANANA
INGR
EDIE
NTS: C
HEWI
NG
GUM
BASE
,COL
ORS,
ER
YTHR
ITOL
, NA
TURA
L AN
D AR
TIFI
CIAL
FLA
VORS
, GL
YCER
OL,
SORB
ITOL
Per
cent
Dai
ly V
alue
(DV
) are
bas
ed o
na
2,00
0 ca
lorie
s d
iet.
Pro
tein
0g
Sug
ars
0g
NET WT. 1OZ/28G
PAPAYA
MANGO
Nutrition FactsServing Size piece (1.9 g)Servings Per Container 25
Amount per ServingCalories 5
Total Fat 0g
Calories from Fat
% Daily Value*
0%
Sodium 0mg 0%
Total Carbohydrate 1g 1%
Sugar Alc. 2g 0%
ORANGE
IAMGUM
TEMPLATE
117 | Form D
evelopment
118
|
F
orm
Dev
elop
men
t
1 2 3 4
7
15 1718
98 11
13
LIME
MANG
ONE
T WT
. 1O
Z/30
G
6 16
10 12
14
5
C
INGREDIENTS: SUGAR, SALT, CITRIC ACID, CHILI POWDER. LESS THAN 2%- SILICON DIOXID, COLORING (YELLOW #5,6 LAKE), ARTIFICIAL FLAVOR. MADE IN MEXICO
119 | Form D
evelopment
1
2
3
4 6
7
8 16
15
17
18
9
10
11
12
13
14
5
INGREDIENTS: SUGAR, SALT, CITRIC ACID, CHILI POWDER. LESS THAN 2%- SILICON DIOXID, COLORING (YELLOW #5,6 LAKE), ARTIFICIAL FLAVOR. MADE IN MEXICO
LIMEMANGONET��T���O����G
Build guide line for seller.
Product needs to be assemble
using by this guide line to
show correct information on
surace of each module.
121
INGREDIENTS: Carbonated Water (Water, Carbon Dioxide), Natural Sugar, Mango Juice
Nutrition Facts
Servings Per Container 1
Amount per ServingCalories 140
Total Fat 0g
Calories from Fat
% Daily Value*
0%
Saturated Fat 0g 0%
Trans Fat 0g
Cholesterol 0mg 0%
Sodium 50mg 2%
Total Carbohydrate 39g 13%
Vitamin A 0% Vatamin C 2%
Calcium 0% Iron 0%
Protein 0g
Dietary Fiber 0g 0%
Sugars 39g
120
|
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orm
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elop
men
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MIDTERMPRESENTATION
122
|
C
oncl
usio
n 123 | Conclusion
124
|
C
oncl
usio
n 125 | Conclusion
MIDTERMPRESENTATIONBOARD
Presentation boards are in three
dimentional form. Each board
contains different content to
support concept. side of board
provides strip pattern.
126
|
C
oncl
usio
n 127 | Conclusion
Finalphotography
130
|
C
oncl
usio
n 131 | Conclusion
132 133
YUMMY
ENGAGING
RHYTHMIC
ENERGETIC
PSYCHEDELIC
MESMERIZING
Currently, Mexican candy suffers from a lack of quality and imagination. Dulce Mexico introduces a
new product to high school and college students. This new approach will bond Mexican heritage with
a tasty and interact packaging experience. The new candy containers are designed to impact to
consumers’ sight, sound and emotions with psychedelic mexican color combinations. Through this
product, consumers will connect to the unique rhythmic and energetic culture of Mexico.
Gordon Choi
FinalPresentation
board
