INSY 5333

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David Weltman, PhD

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Questions to Consider

1. What, historically, have been Apple’s competitive advantages?2. Analyze the personal computer industry. Are the dynamics favorable or

problematic for Apple?3. How sustainable is Apple’s competitive position in PCs?4. How sustainable is Apple’s competitive position in online music and players?5. How do you assess Apple’s competitive position in smartphones?6. What are the prospects for the iPad?

Conclusions

Other Lessons

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Apple Historical Competitive Advantages

Q1: Apple Historical Competitive Advantages

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The PC Industry and Apple

Q2: Analysis of PC Industry

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How Sustainable is Apple’s Competitive Position in PCs?Sculley Initiatives

Q3: Sustainability of PC business

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How Sustainable is Apple’s Competitive Position in PCs?Jobs Returns

www.wikipedia.com

Q3: Sustainability of PC business

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How sustainable is Apple’s competitive position in the MP3 business?

Q4: Sustainability of music business

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How do you assess Apple’s competitive position in smartphones?

Q5: Competitive position in smartphones.

www.investopia.com

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What are the prospects for the iPad?

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Conclusions