Driving Digital Innovation

From WithinTina Wung

Director, Digital Strategy

Anheuser-Busch InBev

@tina_wung

#SFsummitIn 2013, we set our digital vision.

#1

THE BESTCPG COMPANY IN DIGITAL.

#SFsummit

We did it by building the right infrastructure.

DEDICATED DIGITAL STRATEGY, INNOVATION & EXECUTION TEAMS

SUPPORTING MARKETING, TRADE, AND INTERNAL TECHNOLOGY

#SFsummitWe made innovation test-and-learn our mindset.

70/20/10

#SFsummitWe’ve innovated in emerging media platforms…

#SFsummit…in new commerce channels…

#SFsummit…in content co-creation…

#SFsummit

…in connected home, and more.

powered by

#SFsummitWe’ve challenged our partners and network to innovate with us.

#SFsummit

In conclusion:

Set a vision.Build the right infrastructure.

Mandate an innovation mindset.Test and learn.

Challenge your team.Let go.

Questions?