48
Multichannel Dashboards 28 august 2015 Thomas Danniau #GAUCbe @danniau
Multichannel Dashboards
28 august 2015 Thomas Danniau
#GAUCbe@danniau
Multichannel Dashboards
28 august 2015 Thomas Danniau
#GAUCbe@danniau
Multichannel Dashboards
28 august 2015 Thomas Danniau
#GAUCbe@danniau
Multichannel Dashboards
28 august 2015 Thomas Danniau
#GAUCbe@danniau
Why a multichannel dashboard?
How to enrich GA data with other channels?
Import data into GA
Export GA data
What’s my suitable multichannel dashboard tool?
Cases
Takeaways
Multichannel dashboards
Why a multichannel dashboard?
2011
2015
Multichannel marketing leads to multichannel dashboarding
Why a multichannel dashboard?
Why a multichannel dashboard?
How to enrich GA data with other channels?
Enrich GA data
Import data into in GA
Export GA DATA
Import data into GA
Dimension Widening (Custom dimensions)Page
Sessions
User
Import data into GA
Cost Data Import
Import data into GA
Export GA data
Export GA data
GA Reporting API
Export GA data
GA API
Client
Received data
Query URI
Export GA data – Query URI
https://www.googleapis.com/analytics/v3/data/ga?ids=ga%3A103375727&start-date=2015-01-04&end-date=2015-04-30&metrics=ga%3Ausers%2Cga%3Asessions&dimensions=ga%3Amonth&sort=-ga%3Ausers&max-results=10000
Example
Tip:
@ https://ga-dev-tools.appspot.com/query-explorer/
Export GA data – Query Explorer
1
Tip:
@ https://ga-dev-tools.appspot.com/query-explorer/
Export GA data – Query Explorer
2
Tip:
@ https://ga-dev-tools.appspot.com/query-explorer/
Export GA data – Query Explorer
3
Export GA data
GA API
Be careful with …
Be careful with sampled dataSampling occurs with more than 500.000 sessions (25M for Premium)
Extra attention
Large websites (with a lot of sessions)
Long date range
More than 1 dimension (ex. source + landing page)
Goals (with low conversion rate)
Export GA data
Be careful with different scopesPage
Session
Users
Export GA data
Dimension Metrics Status
Source / Medium Users NOK
Source / Medium Sessions, Bounce Rate, Goals OK
Page Sessions, Avg. Session duration, Goals
NOK
Page Pageviews, Avg. Time on Page OKLanding page Sessions, Avg. Session
duration, GoalsOK
Example
What’s my suitable multichannel
dashboard tool?
Available dashboarding tools
Dashboarding toolsTool Web based Pricing Datasources
Analytics Edge(Excel plugin)
NO Free GA onlyextra datasource => extra plugin / DEV
Google Spreadsheet
YES Free GA onlyextra datasource => extra plugin / DEV
Geckoboard YES $468 / year / User(custom CSS)
80+ default connectorsEx. GA, FB, Twitter, Google Sheets, ...Push own data with APIcsv, XML, CSV, JSON
Klipfolio YES $240 / user / year(no custom CSS)
20+ default integrationsEx. GA, FB, Twitter, Google Sheets, …Push own data with API, FTP, Email, GET/POST, SOAP, SQL, …
Tableau YES $500 / user / yearTableau online(no custom CSS)
Database driven connectorsEx. IBM DB, Azure, Microsoft SQL, MySQL, SAP, …No default Social Media plugins ex. FB, Twitter, LinkedIn, …
Dashboarding toolsTool Features Flexibilty Learning
curveSuitable for
Analytics Edge(Excel plugin)
= Excel = Excel Low Quick winGA onlyExcel lovers
Google Sheet = Google Sheets
= Google Sheets
Medium if you stick to GA
Quick winLimited datasourcesGoogle Sheets lovers
Geckoboard High Medium Medium Fast result for multichannel dashboarding with good look and feel
Klipfolio High High High Best suitable when using many datasources and functionalities
Tableau High BI Medium High More suitable for BI
Cases
Connect GA data with Selligent (CRM)
Use UTM tagging
Connect GA data with Selligent (CRM)
mycampaignwebsite.com/?utm_source=selligent&utm_medium=email&utm_content=meddb-launch&utm_campaign=emea-hero-or
CSV upload API
Use UTM tagging
Connect GA data with Facebook data
www.mycampaignsite.com/?utm_source=facebook&utm_medium=social&utm_campaign=nomination
Compare Adwords, Twitter, FB, …
Facebook API != Facebook Ads API
LinkedIn API != LinkedIn Ads API
Twitter API != Twitter Ads API
Compare Adwords, Twitter, FB, …
Use Custom Dimensions
Connect GA data with Google docs
Case
Case
Case
Case
Takeaways
1. Multichannel marketing needs multichannel dashboarding
2. Use the Query Explorer to create your Query URI
3. Watch out with sampled data
4. Use UTM tagging or Custom Dimensions to connect GA with
other channels
5. Find your suitable dashboarding tool
